desktop is the new print · minna imponen product manager sanoma media. desktop is the new print...
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![Page 1: Desktop is the New Print · MINNA IMPONEN Product Manager Sanoma Media. Desktop is the New Print Minna Imponen 20.11.2015. Digital 75 M€](https://reader036.vdocument.in/reader036/viewer/2022070217/611f7ff06185c92c372f4428/html5/thumbnails/1.jpg)
Desktop is the New Print
MINNAIMPONENProduct ManagerSanoma Media
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Desktop is the New PrintMinna Imponen 20.11.2015
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Digital
75 M€
Sanoma is the biggest media player in the Finnish market
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Revenue
682 M€
Profit
31 M€
Personnel
2 773
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Over 50 % of subscribers pay
for digital content
Circa 45 000 digital onlysubscribers
2014 revenue200M€
Total reach over2M weekly
Helsingin Sanomat –Biggest newspaper in the Nordics in a nutshell
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How to createenough value to get customers to pay for digital?
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1. Interactive content
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10 June 20156
2.Thenewjournalist/marketeer
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Key takeaways
- Consumer behaviour demandsa multichannel approach
- Digital helps to unleash the unlimitedstorytelling possibilities
- Interactive is the new [email protected]