DESKTOP DESKTOP PUBLISHINGPUBLISHING

Desktop Publishing Desktop Publishing

- - is the use of computer-is the use of computer-based software and based software and equipment to produce equipment to produce publication materials publication materials (includes use of graphics (includes use of graphics and text)and text)

Traditional Publishing Traditional Publishing • DTP features equipment small

enough to fit on a desk (hence the name), yet capable of producing very high quality, inexpensive documents

Once created by professional designers using very sophisticated equipment (tended to be very expensive)

Now computer users can produce similar professional materials

Basic Phases of DTP

Design

The creative process of combining

lines, shapes, colors, textures and text for effective visual communication

Setup

Preparation of software to be used for creating the publication, involves paper size and margins

Typical Paper Sizes:Typical Paper Sizes: Letter: Letter: 8 ½” by 11” (most 8 ½” by 11” (most

common)common)

Legal:Legal: 8 ½” by 14” 8 ½” by 14”

Broadsheet:Broadsheet: 11” by 17” (also 11” by 17” (also called “tabloid”)called “tabloid”)

Page Layout:Page Layout:Page OrientationPage Orientation

Vertical (Portrait)

Horizontal (Landscape)

Single Column:Single Column:

suitable for suitable for smaller smaller documents/page documents/page sizes (such as sizes (such as novels, basic novels, basic books, etc.)books, etc.)

Multi-column:Multi-column:

two or more columnstwo or more columns the larger the sheet the larger the sheet

of paper, the greater of paper, the greater the number of the number of columns required columns required (such as newspapers)(such as newspapers)

makes larger, more makes larger, more complex documents complex documents easier to readeasier to read

Text

The preparation of all the written parts of the document, including font selection, paragraph formatting, and laying out of the text input

ALIGNING TEXT ALIGNING TEXT

There are 4 main ways to There are 4 main ways to align text in a documentalign text in a document

Left JustifiedLeft Justified text is lined up on text is lined up on

left side and is left side and is jagged/uneven on jagged/uneven on right sideright side

most commonly most commonly used justificationused justification

zxc sdofis dfo v xcoviuoiuf sdoi sd iu iudy io o dfo s oiuoi sdfoiuwe fjlv v podi sdpf p xc p x xp cvpo p poibpo ic poivp pco vp

df sido b iu dfoiudf oiuoidupewoi df

sdf sfiosdufosduf spoisyfo oisduf rgiooeo ro eruyi wriowu oiweu dlkjs sdvb o pd

sdoiusdofuoiosdfoig ieruoi uoe oer oiu oiu

sdoidosdiouos o sdo soi uye

fjl oeiu oiuwoe ohsdlkfhglkj blkxjcvluope o

Right Right JustifiedJustified

text is lined up on text is lined up on right side and is right side and is jagged/uneven on jagged/uneven on left sideleft side

good for drawing good for drawing attention to small attention to small sectionssections

zxc sdofis dfo v xcoviuoiuf sdoi sd iu iudy io o dfo s oiuoi sdfoiuwe fjlv v podi sdpf p xc p x xp cvpo p

poibpo ic poivp pco vp

df sido b iu dfoiudf oiuoidupewoi df

sdf sfiosdufosduf spoisyfo oisduf rgiooeo ro eruyi

wriowu oiweu dlkjs sdvb o pd

sdoiusdofuoiosdfoig ieruoi uoe oer oiu oiu

sdoidosdiouos o sdo soi uye

fjl oeiu oiuwoe ohsdlkfhglkj blkxjcvluope o

Centre Centre JustifiedJustified

text is aligned along text is aligned along its centreits centre

excellent for use as excellent for use as titles, subheadings, titles, subheadings, etc.etc.

best for short sections best for short sections of textof text

zxc sdofis dfo v xcoviuoiuf sdoi sd iu iudy io o dfo s oiuoi sdfoiuwe fjlv v podi sdpf p xc p x xp cvpo p poibpo ic poivp pco vp

df sido b iu dfoiudf oiuoidupewoi df

sdf sfiosdufosduf spoisyfo oisduf rgiooeo ro eruyi

wriowu oiweu dlkjs sdvb o pd

sdoiusdofuoiosdfoig ieruoi uoe oer oiu oiu

sdoidosdiouos o sdo soi uye

fjl oeiu oiuwoe ohsdlkfhglkj blkxjcvluope o

Full JustifiedFull Justified

text is lined up on BOTH the text is lined up on BOTH the left and right marginsleft and right margins

commonly used in multi-commonly used in multi-column documents column documents (newspapers, magazines, (newspapers, magazines, newsletters)newsletters)

tends to look cleaner than tends to look cleaner than Left JustifiedLeft Justified

irregular spacing between irregular spacing between words and letters creates full words and letters creates full justificationjustification

zxc sdofis dfo v xcoviuoiuf sdoi sd iu iudy io o dfo s oiuoi sdfoiuwe fjlv v podi sdpf p xc p x xp cvpo p poibpo ic poivp pco vp

df sido b iu dfoiudf oiuoidupewoi df

sdf sfiosdufosduf spoisyfo oisduf rgiooeo ro eruyi wriowu oiweu dlkjs sdvb o pd

sdoiusdofuoiosdfoig ieruoi uoe oer oiu oiu

sdoidosdiouos o sdo soi uye

fjl oeiu oiuwoe ohsdlkfhglkj blkxjcvluope o

Image

The manipulation of pictures and other graphical elements; this involves cropping, color filtering, and hue and contrasts adjustments

File preparation

Also known as the pre-press stage.Involves the application of design, setup and image into the document that is managed by DTP

Printing and Uploading

for print material -involves handing in the softcopy of the

document to a professional printer for printingFor Web publishing

- involves uploading or applying the content to a Web page

Important Considerations:Important Considerations:

Content:Content: info to convey to readers info to convey to readers (what document says)(what document says)

Character:Character: mood created by mood created by document (fun, serious, business-like, document (fun, serious, business-like, etc.)etc.)

Purpose:Purpose: what action is required by what action is required by the reader (buy something, attend the reader (buy something, attend meeting, learn, etc.)meeting, learn, etc.)

Form:Form: type of document (newsletter, type of document (newsletter, brochure, flyer, calendar, business brochure, flyer, calendar, business card)card)

Important Important Considerations:Considerations:

Aesthetics: Aesthetics: overall appearance of overall appearance of documentdocument

Audience:Audience: who you intend to have who you intend to have read your documentread your document

Environment:Environment: where document where document will appear (on its own, in a will appear (on its own, in a magazine, etc.)magazine, etc.)

The 3 most important The 3 most important elements of a successful elements of a successful document are:document are:

1.1. careful writingcareful writing

2.2. thoughtful organizationthoughtful organization

3.3. effective designeffective design

The DTP Design Process:The DTP Design Process:

1.1. Clarify your purposeClarify your purpose

2.2. Know your audienceKnow your audience

3.3. Gather ideas and materialGather ideas and material

4.4. Plan your document (rough designs)Plan your document (rough designs)

5.5. Layout your publicationLayout your publication

6.6. Choose the right paper (for Choose the right paper (for printing)printing)

7.7. Put it all togetherPut it all together

References

https://www.eastwakeacademy.orgG.Lee, M.A., A.C. Maximo et al. Desktop Publishing. Fourth edition.Techfactors Inc. 2010