... injecting spark, focus and direction to Marketing, delivering growth, revenue, brand awareness, increase market share through innovation & strengthening customer relationships

Setting strategy, leading planningConceptualising big-brand eventsManaging high-profile partnershipsDelivering on ambitious targets, goalsInnovation in creating events, campaignsFocussed on delivering growth, profit

n Special Valueþ

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Marketing ManagementMarketing Strategy, Policy, PlanningEvent Management, Planning, ExecutionBrand Management, Brand StandardsDigital / Online & Offline MarketingSocial Media MarketingDirect MarketingCreative Team, Agency ManagementSales and Business DevelopmentAdvertising (above & below the line)Market ResearchProduct DevelopmentPartnership ManagementProject ManagementBudget ManagementPeople Management

n Advanced Expertiseþ

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n Accomplishment

New Gym Openings, Restaurant, Strategy & Execution, Branding

Fitness First Middle EastGold’s Gym, UAEMETROFITT, UAECafé Céramique – a Taste for Art, Franchise outlets in UAE, Oman, Qatar & Bahrain

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hello@dessievalencia.comdessievs@gmail.com052 7666 523 (mobile)www.dessievalencia.com

Dessie Valencia-SuliguinMarketing Manager | Brand Manager | Events Manager

Curriculum Vitae

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n Executive Summary

Marketing, Brand, Events ManagerOFFERING a strong record of experience in Marketing, Brand and Event Management roles in the international, high-profile brand sector. Known for injecting spark, focus and direction to Marketing, delivering growth, revenue, brand awareness, increase market share through innovation & strengthening customer relationships.

• 14 Years immersion in Marketing, Brand and Event Management• Well-positioned to set strategy, to build and lead high-performing teams• Currently, Marketing Manager for two brands, Jump Boxx Indoor Trampoline Park and METROFITT Affordable Premium Fitness in Dubai, UAE• Leading global brand experience Gold’s Gym at Al Ahli Group (UAE) and Fitness First Middle East at Landmark Group (UAE)

n Career History

Marketing ManagerRebound Leisure Group | Jump Boxx & MetroFitt (Dubai, UAE) April 2016 - present

Jump Boxx is Dubai’s favourite family-friendly Indoor Trampoline Park For more details visit www.jump-boxx.com and METROFITT - newest affordable premium fitness in Dubai www.metrofitt.com

HEAD Marketing and Events for Jump Boxx and Metrofitt Affordable Fitness in the UAE, and support the marketing for Sparkle Nail & Spa in Thailand.

• Key Functions: Department Management; Strategic Planning; Annual Planning; Budgeting;Marketing & Communications Management; Events Management; Management of Creative Team; Brand Management; Traditional Marketing, Online Marketing: Social Media Marketing

Pioneering Marketing | Innovation to Stimulate GrowthPioneered fresh marketing ideas for the ‘new concept’ Jump-Boxx business, setting up strategy and marketing plans and structures, innovating to launch and maximise awareness; conceptualising, creating and launching special events to attract revenue.

Creating New Brand | Successful Launch & Event ManagementCreated a new brand from scratch, with logo, website and overall brand identity, developed strategy and a marketing plan which resulted in achieving over 500 new members during the pre-opening phase. Planned and managed the grand opening and monthly club events along with monthly promos and other marketing activities with the objective to acquire new members and member retention.

Marketing Operations ManagerAl Ahli Holding Group | Gold’s Gym International (Dubai, UAE) March 2013 – April 2016

Gold’s Gym UAE, the largest international gym chain in the world, recognised for its passion heritage and experience as the final authority in fitness, is a member of the Al Ahli Holding Group with eight operating locations in the UAE

OVERSAW Marketing operations for 16 fitness facilities. Played a key role in developing and executing group marketing plans, reporting to the Senior Group Marketing Manager.

• Key Functions: Marketing, Events, Promotions Management; Management of FacilityBranding, Signage and Marketing Collateral; Product Development, Positioning; Events Creation and Management; Business Development; New Branch Opening Management

Marketing for High-Profile New FacilitiesDeveloped, planned and executive presale marketing activities for new clubs such as Al Mussala Towers, Al Nahda, Ibn Battuta Gate, Reef Mall, Mina Al Arab Ras Al Khaimah, Deerfields Shopping Centre Abu Dhabi and Al Ain Stadium.

Innovative New Events Created, planned, organised and managed major events such as the Gold’s Gym Fat-to-Fit Challenge 2013 and 2014, the Grand Opening of 8 clubs, club anniversaries and annual corporate events. Established and managed partnerships and created corresponding events such as the Dubai Women’s Run with the Dubai Municipality, Zumba at the Park, Les Mills events and other community fitness related events.

• Nationality: Filipino• Languages: English, Tagalog• Date of Birth: Sept 26, 1981

n Personal Details

Corporate PartnershipsSony, 20th Century Fox, Adidas, Philips, Kellogg’s, Cinestar, PlayStation, Microsoft, Timeout, Nissan, Dubai Marathon, Dubai Women’s Run, Creek Strider Half Marathon, New Balance, Dubai Municipality, Dubai Tourism, Dubai Sports Council, Radio1 FM, Pearl FM, Dubai Airport Freezone , Novo and Malls.

n Endorsements

“an exceptional Marketing Manager””Dessie is an exceptional Marketing Manager and a first class employee. She has the ability to enter a business, very quickly asses its position and culture and to really make a difference... On a personal level, she has a bright and sunny personality, being exceptionally hard-working and is always a very popular team member...She is organised, is able to understand ideas very quickly and put them into action.”

-Diana GaskellSales & Marketing Director, Fitness First ME

Chief of Operations, TribefitJumpBoxx, Sales & Marketing Consultant

“continues to amaze””Dessie continues to amaze me with all the hard work and dedication she puts into her career and professional life… During her tenure as Marketing, Events & Social Media Manager [she] has taken on the role of decision maker, event planner, brand communications and operations manager… her leadership has helped out company to flourish by strengthening brand standards and developing programs that address best practices and market trends.”

-Chris Raguine, Sr Creative Designer

“dedicated… professional”“I have been working with Dessie for 2 years, she is really dedicated to any task given to her… She always executes the task in a professional way. Projects are completed ahead of deadlines… Dessie is able to work in a team environment and she is equally capable of working on her own… Working with Dessie has been a pleasure.”

-Lynne Klein, Park Manager, JumpBoxxIndoor Trampoline Park

n Courses & Conferences

Emergency First Aid with Defibrillation & Incident Management, Dubai UAE, 2016Customer Engagement Technology Conference, Dubai UAE 2016Future Leader ProgrammeFitness First Academy, Dubai UAE 2011Aspiring Manager ProgrammeFitness First Academy, Dubai UAE 2010Essentials of MarketingSpearhead Training, Dubai UAE 2005Task Training TechniquesDynamic Learning Institute, Dubai UAE 2004

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Marketing ManagerFortes Holdings | Tribefit (Dubai, UAE)Sept 2012 – Feb 2013

Fortes Holdings has grown into several companies operating in different vertical industries, namely real estate, construction, education, health and fitness, www.fortesholdings.com. TribeFit - is about 'Social Fitness', i.e. getting fit and connecting with people in a funked-out space that is not just a gym but a Club with a Cafe and lounge all rolled into one www.tribefit.com

DEVELOPED a new brand along with the pioneer team who created a new trend in fitness“Socially Active” including its brand identity & guidelines. Responsible in setting up a marketing strategy which focussed in generating brand awareness through event partnership, in club events, planning and implementation of lead generation program with well-crafted promotions to drive revenue. Managed the selection of materials for branding, cost and production related tasks such as signage, graphics and all below the line marketing collaterals.

Marketing & Events ManagerLandmark Group | Fitness First Middle East (Dubai, UAE)June 2010 — Aug 2012

Fitness First is one of the world’s leading health and fitness companies owned and operated by Landmark Group, a leading retail organisation in the Middle East and India. With over 70,000 members in 60 clubs in 51 locations across the UAE, Bahrain, Qatar, Saudi Arabia, Jordan and Kuwait.

DIRECTED and managed Marketing and Promotions for the Fitness First group in the region. Managed an Advertising budget (ATL, BTL) of AED6 million, led organisation of large-scale corporate events and developed Fitness First’s Media Strategy for the UAE.Started out as Assistant Marketing Manager and promoted in May 2010. Notably was the winner of “Employee of the Year - 2009” within Fitness First.

• Key Functions: Marketing Strategy, Planning, Execution; Planning, Management of New StoreOpenings; Project Management; Corporate Event Management; Partnership Management; Advertising Management; Media Strategy, Planning; New Product Development; Market Research, Analysis

Marketing Strategies | High-Profile New OpeningsCreated and executed marketing strategies for 13 new club’s pre- and post-opening activities, sales objectives, timelines, media plans and detailed action plans. Clubs included Mirdiff City Centre, Deira City Centre, Marina Mall Abu Dhabi, Dubai Media City and more.

Assistant Marketing ManagerLandmark Group | Fitness First Middle East (Dubai, UAE) August 2008 — May 2010

OVERSAW club operations, club pre-opening planning, branding, managing marketing material cost, production and assists Senior Marketing Manager in the development and execution of marketing plan, including promotional activities, sales promotions and events across all clubs.

Marketing & Events ExecutiveCafé Céramique – a Taste for Art (www.cafeceramique.ae) Dubai, UAE July 2002 –July 2008

MARKETED the services provided by Café Céramique for inbound and outbound guests and clientele. Continuously captured new business and built the database of existing and potential guests and clientele. In charge of the execution of events which resulted in additional revenue to the business such as workshops, school visits, birthday parties and more.

n Education & Training Diploma in Professional Marketing (Level 6) CIM (The Chartered Institute of Marketing), Oakwood International Dubai 2017 – 2018 Certificate in Digital Strategy, Strategic Marketing & Mastering Metrics CIM (The Chartered Institute of Marketing), Oakwood International Dubai, UAE 2017- 2018 Certificate in Comprehensive Online MarketingAstrolabs, Dubai UAE 2016 Foundation Certificate in MarketingChartered Institute of Marketing, Knowledge Network, Dubai – UAE 2008 - 2009 Computer TechnologyPhilippine Science & Technology Center (Philippines), 2000 – 2002

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