destination aec
TRANSCRIPT
AEC AutodeskArchitecture, Engineering, & Construction
PRODUCT DESCRIPTION Website devoted to Architecture Engineering Construction (AEC) Industry
PRODUCT TYPE Marketing Website, Publishing Platform
TEAMMATES Katie Jacques (Product Manager), Alice Palmer (Primary Stake Holder / AEC Marketing Lead), Gavin Wu (Visual Designer), Jean-Francois Ethier (Lead Engineer), Matt Towers (User Researcher), Audrey Zekonis (Content Strategist)
GOALS Visitors +20%, "Free Trial" Conversion +10%, establish Autodesk as Leader in Building Information Modeling (BIM)
ROLE UX Designer
TIMELINE August 2015 - April 2016
CONSTRAINTS Many stakeholders and synthesizing multiple projects' individual goals.
WEBSITE in progress
WHY
AECNew Business Model
+
WHAT IS BIM?
CAD BIM
+ +
Computer Aided Design Building Information Modeling
OTHER GOALS
1. Nurture campaigns 2. Bulk upload 3. Self Publishing 4. Personalization
Personalized NewEasy Trustworthy Fun Mobile
“ I AM your CUSTOMER. “
HOW SHOULD IT FEEL?
PHASE 1 Overview page evolution
PHASE 1 Overview page evolution
PHASE 1 Overview page evolution
PHASE 1 Overview page evolution
PHASE 1
PHASE 2 Industry page evolution
PHASE 2 Industry page evolution
PHASE 2 Industry page evolution
PHASE 2 Industry page evolution
PHASE 2
HUBSketching
HUBWire #1.0
HUBWire #1.1
HUBWire #2.0
HUBWire #3.0
HUBWire #4.1
HUBWire #4.2
HUBHIFI Wire #4.2
HUBWire #5.0
HUBWire #5.0
HUBHIFI Wire #5.0
HUBMobile Wire #5.0
HUBMobile HIFI Wire #5.0
HUBMobile Wire #5.1
HUBMobile HIFI Wire #5.1
NEXT STEPS
1. Usability test HUB prototype 2. Import tagged content & evaluate
Success criteria Find relevant content & purchase software
fin. lemme hear those questions!
thank you! @gmail
@
gavinpjohns
.com