destination management international examples

:1009080706050403020100Destination management (international examples)

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Budapest Business university

International Tourism Trends

Gocha Sharvashidze [email protected]

mailto:[email protected]

Destination management is the coordinated management of all the elements that make up a destination.

What is Destination Management?

The best practice of destination planning (visit England)

1 Agreeing to plan together

2 Gathering the evidence

3 Setting the direction

4 Identifying the action

5 Measuring progress and keeping it going

Achievements (VisitEngland & VisitBritan)

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2011-2015

Showcasing GREAT Britain

Total budget of campaign GREAT- £100 MILLIONaims, to:• Build awareness of Britain’s attractiveness as a tourism destination among those who have not yet visited Britain• Encourage prior visitors to return• Provide a series of opportunities and incentives to visit Britain now

• Generate £2 billion in additional visitor spend• Achieve £1 billion in advertising equivalent value• Raise £53.5 million in partner contributions

PLANNED NUMBERS

ACTUAL NUMBERS• At least £2.5 billion in additional visitor spend• £8.9 billion in advertising equivalent value• £52.5 million in partner funding

N E S TNetwork Evolution for Sustainable Tourism

The aim of NEST.

NEST stands for “Network Evolution for Sustainable Tourism”.The aim of the project has been to analyse the role that socialnetworks of tourism professionals, public authority officials andother key stakeholders can play in promoting a sustainabletourism development in local tourism destinations, and todevelop a management tool to facilitate this process.

INDUSTRY STAKEHOLDERS

NETWORK CYCLE

What is a NEST model ?



Accommodation, Catering, Entertainment,Recreation, Transportation, Tour Operators, TouristInformation Centres and Regional Development Agencies

Retail Trade, Printing, Publishing, Financial Services, Sanitation Services, Furnishings and Equipment Suppliers, Security Services, Rental Car Manufacturers, Administration, Ship Building, Aircraft Manufacturing, Resort Development, Glass Products, Iron & Steel, Computers, Beverage Supply, Laundry Services, Plastics, Oil & Gas Supplies, Chemicals, Textiles, Metal Products, etc.


NETWORK CYCLE

INDUSTRY STAKEHOLDERS TO

URI

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URI

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NETWORK CYCLE

START-UP

1 2

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5 4

Destination geography

History of destination

Stakeholder analysis

Tourism facts

SWOT analysis

The first activity should be to establish a core network that willwork with tourism development and sustainability in the destination:

Sustainable development measures:

The Destination Managementplanning Working Group haveallocated AustralianGovernment matching fundingfor twoprojects to progress anExperience DevelopmentStrategy (EDS) in theFlinders Ranges and for theurban centers of Cairns andTownsville.

Flinders RangeCairns andTownsville

The best example of experience development strategy

• Launched as a National Landscape

• Experience Development Strategy

• EXPERIENCE DELIVERY

The National Landscape Process

• Declare regional interest and formation of local Steering Committee

• Application Assessment by National Landscapes Reference Committee

• Destination Positioning in partnership with Tourism Australia

The best example of destination website development

The best example of destination website

development

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