destination:japan · © jnto 4 inbound tourism trends 0 2 4 6 8 10 12 14 16 18 20 22 24 2003 2004...

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DESTINATION:JAPAN

© JNTO

Japan National Tourism Organization(JNTO) JNTO is a statutory quasi-governmental agency tasked with promoting Japan as travel destination overseas under the Ministry of Land, Infrastructure, Transport and Tourism (MLIT) of Japan.

JNTO was established in 1964 where the Tokyo Olympic Games were held originally to provide information to incoming foreign visitors to Japan.

Today, with its global network of 21 overseas offices, JNTO’s scope of work has expanded to market research, media relations, assistance to overseas travel agencies in developing tour products, promotion of MICE, operation of digital platforms, websites and SNSs, to deliver the charms of Japan to targeted audiences.

- Implementation of the Tourism Vision for Next Generations(2016):

Promotion of new tourism resources

- Regional dispersion of visitors to remote areas

- Diversifying source markets – more visitors from long haul markets

- Luxury Market

- Revamping Digital platform

- Strategic preparation for 2020 Olympic & Paralympic Games

PresidentEVPs/Internal Auditors

5 Departments- Administration- Inbound Strategy- Global Marketing- Overseas promotion- Mice

Organizational structure

Recent Priorities

Name Japan National Tourism Organization (JNTO)

President Mr. Ryoichi Matsuyama

Address 4-4-1, Yotsuya, Shinjuku-ku, Tokyo, Japan

160-0004

Organizational structure

5 departments in the headquarters in Tokyo

21 overseas offices

Staff Some 120 staff members (April 2017)

Annual Budget some 80 million US dollars (April 2017)

(US$=110JPN)

Website www.jnto.go.jp

Organization Overview

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JNTO World Wide Offices

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*Manila Office are under preparation to open.

London

Seoul

Bangkok

Beijing

Jakarta

Hong Kong

Sydney

Los AngelesParis

Frankfurt

Singapore

Shanghai Toronto

New York

Manila

Moscow

Tokyo (HQ)

Madrid

Rome

Delhi

Kuala Lumpur

Hanoi

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Inbound Tourism Trends

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2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

(Million)

+47%

+29%

+24%

+34%

24.0 mil

19.7

“Visit Japan Campaign”

Global Financial CrisisBird Influenza Epidemic

Great East Japan EarthquakeYen Appreciation

Achieved Target of 10 Million Visitors

+22%

Source: JNTO

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Country Visitor number

Total 24,039,000

China 6,373,000

Korea 5,090,300

Taiwan 4,167,400

Hong Kong 1,839,200

The United States 1,242,700

Thailand 901,400

Australia 445,200

Malaysia 394,200

Singapore 361,800

Phillippines 347,800

Total

24.04mil

Asia19.98mil (83.1%)

The U.S

1.24mil (5.2%)

Others0.98mil (4.0%)

Europe

5 top countries0.94mil (3.9%)

Australia0.45mil (1.9%)

East Asia17.47mil (72.7%)

South East Asia2.51mil (10.4%)

Source Markets in 2016

※Asia: Visit Japan target countries

Top 10 Markets for Japanese Inbound

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※India 123,000 only

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Number of Indian Overseas Tourist

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Only 20 million outbound tourist departures from India in 2015.Much larger potential as only 1.5% of Indians travel out of country.

Source：Ministry of Tourism, Government of India

Lehman Shock

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Preferred destinations for Indians visiting Japan

Tokyo44%

Kanagawa11%

Osaka10%

Kyoto7%

Aichi5%

Chiba4%

Shizuoka3%

Hiroshima2%

Hyogo2%

Others12%

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Diverse Charms of Japan：The changes of the four seasons

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Spring Season Summer Season

Winter SeasonAutumn Season

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Sakura Season

• The cherry blossom season starts from February and stays till May

• Spring is by far the most popular time for tourism in Japan - both domestic and international. The atmosphere at this time of year is joyous and heart warming.

• It is during this period that the Japanese are at their most relaxed mind, and all public places take on a party-like atmosphere.

• Hanami or flower viewing can be conducted in the daytime sun or in the evening. Both are lovely, but we particularly enjoy the blossoms at dusk when lanterns hang in the trees.

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Cherry Blossom Spotshttp://japan-magazine.jnto.go.jp/en/1402_yoshino.html

Hirosaki, Aomori

Shinjuku Gyoen

Chureito Pagoda, Fuji Five Lakes

Cherry blossom at dusk

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Buying Souvenirs

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Sakura-shaped Pasta

Sakura origami set

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https://tax-freeshop.jnto.go.jp/eng/index.php

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Model Route Guidelines

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https://drive.google.com/file/d/0B3TGszqUDW07Yk5pOVRtWFplVzQ/view

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The Golden Route

Things to do in Tokyo:• Akihabara• Imperial palace• Asakusa• Odaiba• Shibuya• Shinjuku• Ginza

Things to do in Mt. Fuji :• Trekking till the 5th station• Lake Hakone

Things to do in Nara :• Ikaruga Temple-World culture heritage point• Mt. Ikoma San• Mt. Kasuga Yama• Yoshino Yama

Things to do in Osaka: • Osaka Castle• Tennoji Area

Things to do in Kyoto :• Fushimi• Gion/Kawara machi• Higashiyama

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Autumn Foliage Season

• Fall season is one of the beautiful seasons that you can discover its absolute beauty in Japan. The viewing of Autumn leaves is

called momijigari in Japanese.• The season starts from late September to

early December

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Tateyama Kurobe Alpine Road

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The Alpine Route• Tateyama Snow CorridorFrom April to May, the road from Bijodaira to Murodo runs between up to 20 meter high snow walls. The snow corridor is most spectacular around Murodo, where an approximately one kilometer passage is open to pedestrians from around

mid April to mid June.• MurodoMurodo offers fantastic views of the Tateyama Mountain Range. In summer and autumn, hiking trails lead to the surrounding peaks and to the nearby Jigokudani "Hell Valley". Volcanic activity can be observed at the valley, although the trails in the area can get closed due to high concentrations of volcanic gases.

• Tateyama Trolley BusElectric powered buses transport travelers through the tunnel between Murodo and Daikanbo.

• Kurobe CablecarThis cablecar runs entirely inside a tunnel, which is a rarity among cablecars.

https://www.japan-guide.com/e/e7553.html




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Other Attractions

• Apart from the tourist spots you can enjoy other experiences like Tea ceremony, Kimono wearing, noodle making etc

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About the VISAYou can find below the link for the required VISA documents:

http://www.in.emb-japan.go.jp/short_term%20visas.html

Documents at a glance :

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1.Application with Photo; 2.Passport; 3.Travel Booking (Travel itinerary and Hotel Booking); 4.Document to prove ability to pay for travel expenses - (a)Latest Income Tax Return; (b) Bank Statements of last 6 months

Indian students, graduate students and alumni (within 3 years after graduation) of universities in India will be

allowed to submit certificate of student status or graduation instead of the document to confirm

financial capability in the application for single entry visa for short-term stay with the purpose of tourism.

#International Students’ Day

Go to Japan twice in a year and get the multiple entry VISA for Japan for 5 years only by submitting the application form and Passport!!

http://www.in.emb-japan.go.jp/files/000307586.pdf

http://www.in.emb-japan.go.jp/short_term visas.html

http://www.in.emb-japan.go.jp/PDF/application_new.pdf

http://www.in.emb-japan.go.jp/photo.html