detail int issue 1 2013 s

7/27/2019 Detail Int Issue 1 2013 S

1/32

OF THE SEASON

MEETIRMA IBRIC

THE BATA

PHENOMENON

AS SEEN ON THE STARS

THE WORLDS LARGEST

SHOE STORE

THE SHOEPOLICE

Designer.Blogger.

Bata Shoe Lover.

WWW.BATA.COM

DETAILINTERNATIONAL EDITION

BATA MAGAZINE ISSUE 1

LatestFashionTrends


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2 /BATA/ WWW.BATA.COM

Editorial

Dear readers,Since 1894 Bata has taken great pride in providing theircustomers with services that exceed expectations. Todayis no different, and thats why were thrilled to entertainyou with this first international issue of Detail, Batas firstdigital only magazine.

What makes Detail distinctive?

Each issue of Detail not only celebrates the Bata brand and its very latest collec-tions, but provides you with the highest quality editorial content, including beauty

and styling advice, up to the minute fashion news, revealing interviews, a peek at thelatest style trends and much more. And its clean layout makes it easy for you to enjoyexciting images that showcase the worlds fashion trends and read articles that offerinsight into international fashion happenings. Best yet, thanks to digital technology,Detail is by your side wherever you roam. Whether youre shopping for the seasonshottest ballerina flats, or just relaxing with friends, Detail is easily accessible.

Pierre Murbach, Media and Content Manager at Bata Brands in Switzerland explainswhats unique about Detail, While Detail is based on Batas popular magazinecurrently produced and distributed in the Czech Republic, this international digitalversion features slightly different content that engages and inspires our diverseinternational audience; its like nothing weve ever produced before and were elatedto offer it as a service to our customers who tend to be decidedly fashion-forward.

Highlights of this and nearly every issue to come include celebrating Batas latestcollections, and the seasons cutting edge shoes and accessories. Were also excitedto offer you an insiders look into trends worn by todays hottest style icons. Youll notonly learn how they pull together head-turning looks, but discover how you can too.Plus, our revealing interviews will help you get to know a variety of influential cus-tomer fashion bloggers. And of course, no issue would be complete without usefulbeauty tips and important health related articles.

Heres more good news: this issue is just the beginning. We have so many intriguingshoe trends and an abundance of useful fashion news to share with you- and its allfree and available on Apples AppStore and Androids Google Play, as well as from ourwebsite bata.com.

If you have a passion for Bata shoes and accessories, and want to stay in sync with

todays diverse style trends and trend-setters, we invite you to read on. Prepare to beinspired.

Fondly,Detail International Team

[email protected]


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Publisher: Bata Brands SA, 70 Avenue de Rhodanie, 1007 Lausanne, Switzerland / Chief issue: Pierre Murbach / www.bata.com / Editor in chief: Pavel trob /Editorial processing: Creative Store s. r. o. / Art director: Lenka Jasansk, Creative Store s.r.o. / DTP: Pantograph, s.r.o. / Photo editorial: Luk Jasansk.

04-05: The Bata PhenomenonA modern, visionary manager, a man of almostgenius-like status.

06-07: The Worlds Largest Dedicated Shoe StoreAn exceptional building and an exceptional offer offootwear all this comes together in the largestand most luxurious Bata department store onWenceslas Square in Prague, Czech Republic.

08-09: Ive always bought Bata shoesInterview with Irma Ibric from Bosnia Herzegovina,graphic design graduate who is currently doinga masters in new media design at the Faculty ofdigital arts in Belgrade, Serbia.

10: What the Stars WearStars of the film and music sceneswant to be admired and can sometimes be ratherprovocative.

11: The Shoepolice ReportFashion is becoming more and more tolerant toall excesses, but some fashion statements arenever acceptable!

12-13: Latest Fashion Trends / Black EleganceYou can always rely on black to stay in fashion andit most definitely plays a key role this autumn.This time around it will be joined by a patentfinish which is a huge fashion hit! This is the truedefinition of delicate elegance!

14-15: Latest Fashion Trends / Petrol - VioletViolet ranks among the new autumn coloursevoking energy, style as well as a little bit ofextravagance. Complemented by petrol as well asnatural shades of brown and beige. You can becolourful in autumn too!

16-17: Latest Fashion Trends / PunkyStuds everywhere you look! The collectioninspired by punk, rock star style as well as theWild West is an unmistakeable autumn hit.

Studs are simply in right now bringingglamour and fun to fashion.

18-19: Latest Fashion Trends / ArmyArmy style is about self-confidence and comfort,too. This season it is coming in a new designposition, accompanied by a metallic effect, strongsoles and a robust silhouette.

20-21: Latest Fashion Trends / SidewalkFor this fall season Bata has given specialattention to calf-and knee-high boots providingyou with the widest offer range to yet appear.

22-23: Bata TechnologyUnique technology for your comfort

24-26: Latest Fashion Trends / BagsThe fall handbag collection at Bata storescomplements fashion trends in footwear.

26-27: Latest Fashion Trends / LacquerGentlemen, patent shoes are a must-have itemon your shoe rack for this fall! Its the main trendin mens dress shoes and is something you reallycannot ignore.

28-29: Latest Fashion Trends / Young Dress

Young Dress fashion represents a fusion betweenclassic and avant-garde elements present inyoung fashion. The result is an amazing mixwhich does a great job of truly reviving thesomewhat staid dress fashion which dominatedfor many years.

30-31: Latest Fashion Trends / KidsBata is honored as a childrens footwear specialistbecause Bata takes great carein ensuring childrens footwear is bothcomfortable and healthy!

Content

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History

Education gameTomas Bata realized very early on the importanceof not only looking after his employees, but alsotraining and educating them, since educated,self-reliant and prospective employees serve as aguarantee for the future success of the company.They are its hope. Batas vision formed the basisfor setting up Bata schools.

He himself lacked any higher education. He firststarted thinking about how to go about developing

his employees back in 1909, when preparing anew vision for the future new Zln. Even back thenhe counted on building an entire school district inZln providing the basis for a Bata education.

The Tomas Bata Shoe Schoolwas founded as the first businessschool in Europe.

Little by little the whole systemof industrial education came intobeing. Over time, the Bata Schoolof Work not only incorporatedshoemakers, but also electricians,chemists, mechanists, buildersand others.

Batas important Education Game got under-

way on 15th September 1925. It was at this timethat the Bata School of Work opened its doors tostudents. The school was for boys with 80 pupilsentering the first grade. From the beginning, itfocused on professional training and consistentsocial education. The boys at the Bata School ofWork grew up as confident and skilled young meneducated to the highest possible level, able tounderstand and find their way around the organi-zation, administration and management.

Four years later, the boys school was joined bythe newly formed girls school. The girls werecalled young women and the boys young men.

The number of those interested in studying at theBata School of Work was constantly on the rise.In 1934, 19,000 applicants applied to be admitted,with the school accepting 1,000-1,500 studentseach year.

Students from Around the WorldDescend on the Bata SchoolIt wasnt just citizens of Czechoslovakia who were

interested in being educated at the Bata School.Leadership positions to work at Bata factoriesand stores abroad were for instance taken upby12 Indians, 14 Englishmen, 28 French, 36 Ger-mans and 136 Yugoslavs. The BSW also trainedAmericans, Dutch, Egyptians, Poles, Bulgariansand Romanians.

The BSW only admitted students who had com-pleted town schools, i.e. primary schools. The ageranged from 14-15 years. The study programmelasted three years. The education comprised ofthree parts: work in the plant, evening classes inthe school and training in the boarding house.

New students gained their first experience in theinduction workshop, the so-called shoemakerschool. New employees under the supervision ofexperienced instructors acquired their first jobskills.

The principle of your own earningsYoure fifteen, earn your living! This was theclear and logical principle in training new ap-prentices. Apprentices kept their yearbooks,in which they recorded the amounts of weeklywages, deductions for insurance, accommo-

dation, tuition, meals and shopping for every-day needs, or travel expenses, allowances toparents and pocket money. Yearbooks weresubmitted each week to their educators tocheck. The apprentices deposited the result-ing surplus into their personal accounts. TheBata Company guaranteed interest of 10%on it.

Schools offered their education wherever theyopened new plants, E.g. in Baovo, in Teb, inZru nad Szavou, in Sezimovo st, in Baovanyand in Svit under Tatras.

The Bata School of Work became the basis forbuilding industrial and commercial educationin Zln. Activities of the schools ended with thearrival of the communist regime in the CzechRepublic in 1948.

The BataPhenomenon

A MODERN, VISIONARY MANAGER, A MAN OF ALMOST GENIUSLIKE STATUS: THESE CHARACTERISTICSMADE TOMAS BATAS PERSONALITY EXCEPTIONAL. HE WAS A PIONEER IN MANY RESPECTS.


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ISSUE 1 2013 / 5

The Bata educational system was really ingen-ious. Thanks to this, the number of inhabitants inZln soon multiplied, which in turn led to growthin terms of the number of employees at Bata too.

Graduates, young men and young women, foundit easy to apply their skills. Not only at Bata com-pany, but also in other businesses. Not to mentionin other countries and continents. And it wasntjust skills and expertise that Bata School gradu-ates took with them when they left. Their biggest

advantage in the labour market was cohesion,

patriotism, honour, assiduity, self-reliance andcourage.

Wake up andwarm-up! Themagic of board-ing houses

Students came to studyat the Bata School ofWork not only from allover the country, but alsofrom different parts of theworld. Logically, hostels -(school) boarding houseswere built for students. Ofcourse, they were dividedinto boys boarding housesand boarding houses forgirls. The boarding houses had many other, quitemeaningful rules. The alarm-clock started ring-ing every morning at five-thirty. This was imme-

diately followed by heading out for morning exer-cise, performed both in summer and winter. Timewas then allocated for personal hygiene, tidyingrooms followed by breakfast. If you were thinkingthat this was followed by school classes and abit of work experience in the afternoon, then youcouldnt get further from the truth. By seven eve-ryone had started their work in the factory. Theycontinued their practice in the afternoon with onlyone longer break for lunch. Within two hours, theyall managed to have lunch and had some freetime for themselves.

From two to five oclock in the afternoon theyagain worked and had to wait until dinner finished

before starting their education. The subjectsincluded German and English language courseswith some subjects which students could selectfor themselves. Days finished with a nine oclockcurfew. Saturdays included studies and sports.Sundays were free. In 1932 2,800 girls and 2,700boys lived at the boarding houses.

Origin and history of the BSGClub (Bata School Graduates)Over time Bata School of Work graduates set uptheir own club. This was founded as a voluntaryorganization, and most certainly had no politicalambitions. Only Bata School of Work graduates

were able to become members of the club whosemission was to offer activities relating to educa-tion, sports and entertainment. The clubs head-

quarters were located on the third floor of theformer Community House and its first presidentwas Tomas Bata Jr. (son of Tomas Bata).

The BSG Club also published its own journal until1938 called The BSG Club Newsletter. Start-ing in 1939 the publication went by the nameForward including the subtitle The BSG ClubNewsletter.

Branches of the club burgeoned in the CzechRepublic like mushrooms after rain. Finally,they went international - sprouting up in Berlin,

Germany, Konnagar, India and also in Borova,Yugoslavia.

Tomasovs Elite StudentsTomasov was the school for the best selected students from Bata schools. The Tomasov house wasbuilt in 1938 and its designer was the famous Czech architect, F. L. Gahura. Bata went by the mottoTo have skilled co-workers, we need to educate them, and this was even more applicable in thecase of managerial cadres.

People from Tomasov (Tomasovci) were prepared for leadership positions in modern enterprisesworldwide. This corresponded with the top quality of teaching. At school among other things theywere taught foreign languages, etiquette and communication, while during the day they worked.

On the walls of the factories and Tomasov you could read mottos that may sound funny today, butwhich at that time took on enormous importance: Be the first, be winners, Fight is the father ofall, Each day has 86,400 seconds, Dont be afraid of wounds, Dont be made of glass, Be madeof steel, Lets help ourselves, Strong love life, Speed is power.


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Bata WenceslasSquare summed upI 7 floors of fashion

I More than 500 unique products availableonly at Bata on Wenceslas Square

I Unique European design

I Largest selection of international brands

I Masterpiece of functionalist architecture

Bata Flagship Store in Prague

Since the start of the project in the

1930s, this department store was

designed and built with the customer

in mind. Whether it was the layout of

the stores, the elevators, childrenscorner, heating or ventilation the

point of reference was always: what

will the customer think how will all

these things serve them? And the motto The

customer is king, which used to be posted on

the buildings faade, said it all. In its time, it was

one of the most progressive and tallest buildings

in Europe!

Still first in design and styleTimes have changed, but the Bata department

store on Pragues Wenceslas Square still aims

to focus on the customer. The individual floors

recently underwent a complete refurbishment,

so now you can shop in an entirely original retail

environment that meets the latest design trends

and demands for shoppers comfort. Every

year, hundreds of thousands of customers fromaround the world visit the Bata department

store to find the widest collection of footwear by

global brands. From trendy shoes for the young

to the latest collections of womens formal

shoes, a special childrens floor to outdoor and

sports footwear everybody will find the stylethat fits. And Bata in Prague is the only place

on Earth where you will find seven floors full of

fashionable shoes and accessories!

On your next walk through Prague or visit to

Prague, make sure you stop by Bata on Wenc-

eslas Square. Its not just a unique architectural

masterpiece, but also an unrivalled shopping

experience. Right now, you can find the hottestfashion collections for the Fall / Winter 2013

season.

The Worlds LargestDedicated Shoe Store

AN EXCEPTIONAL BUIL

DING AND AN EXCEPTIO

NAL COLLECTION OF

FOOTWEAR ALL THIS

COMES TOGETHER IN

THE LARGEST AND MOST

LUXURIOUS BATA STORE

LOCATED ON WENCESLAS

SQUARE IN PRAGUE,

CZECH REPUBLIC.


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ISSUE 1 2013 / 7

Brand Collection at Bata

Many other international brands are waiting for you at the Bata department store on Wenceslas Square. 7 floors of the best fashion footwear are at your service.

AIR STEPAir Step is a brand by Olip Italia Spa one of the

largest shoe factories in Italy that manufactures

3.5 million pairs of shoes every year and exports

products to more than 40 countries. Air Step is

a combination of excellent design and the lat-

est technologies. The elastic construction of the

sole and high quality leather ensure the superior

quality of these shoes. Actress Monica Bellucci

is among the stars that enjoy their quality and

comfort.

GUESSThe world famous Guess brand combines a

passion for the American West with European

taste and elegance. It was founded by the

brothers Marciano from France in 1981 to 1982,

and soon found fame with its unique look, qual-

ity and creativity. You can buy exceptional foot-

wear by Guess at Bata on Wenceslas Square.

This original brand is a favourite of Usher and

Rihanna.

CORVARIThis luxury Italian brand specialises in mens

footwear. Every pair of Corvari shoes is hand-

sewn, including the personalisation of individual

insoles. These are more than just shoes they

are works of art created of the finest leather

through human skill. Corvari is the pinnacle of

design and craftsmanship in mens footwear.

Corvari is among George Clooneys favourite

brands.

EL NATURALISTAEl Naturalista is a Spanish fashion brand, whose

corporate philosophy is based on the production of

high-quality products while respecting all people

and the environment. It specialises in the manufac-

turing of eco-friendly footwear that is highly fash-

ionable and individualistic. It is made of the finest

natural materials with immense care given to detail

and quality. Even the star of Gossip Girl, Leighton

Meester, sometimes chooses comfort over high-

heels and wears El Naturalista shoes for walking.

VAGABONDSwedish footwear of premium quality and crafts-

manship, which is among the most popular

brands both in the Czech Republic and around

the world. It is also popular among celebrities,

including Matthew McConaughey, who is a big

fan. These shoes are renowned for their quality,

precise workmanship and incredible comfort. The

designers would never add a model to the col-

lection that lacked the characteristic twist that is

particular to Vagabond.

AT BATA ON WENCESLAS SQUARE, YOU WILL FIND A WHOLE RANGE OF EXCLUSIVE SHOE BRANDS WITH

THE LATEST INTERNATIONAL FASHIONS. CHOOSE FROM THE BEST IN THE WORLD OF FOOTWEAR!

CALVIN KLEINThis brand represents one of the worlds great-

est fashion icons. It was founded in 1968 by

American designer Calvin Klein, renowned for

his minimalism and work with colours. His shoe

collections are really the cream of the crop in

fashion, owing to their timeless and superior de-

sign. Top model Kate Moss and actress Gwyneth

Paltrow opt for Calvin Klein at parties and social

affairs.


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Interview

Is fashion your passion?To me, fashion means keeping true to

who you are. But due to heavy commer-

cialization and pressure to fit in, I thinkthe word fashion has lost its meaning.

Fashion should be about wearing the

clothes that make you feel happy, because

when you feel happy you become more

productive and spread positive energyaround you. I think as soon as something

becomes a trend, it tends to lose its power

to do this.

Do you have a signature style,and do you follow fashion trends?I love minimalism, and my designs reflect

it. I am attracted to monochromatic colors

and believe that timeless pieces offer ex-ceptional value. Although I stay informedabout fashion trends, they feel superficial

to me.

When did you fall in love withBata shoes?

Ive grown up with the Bata brand; Ive

been wearing Bata since I was a little girl.

For casual and dressy affairs, Bata was

the brand my family turned to. As Ive got-ten older, Ive fallen in love with the diver-

sity of Batas collections and know I cancount on Bata to have the perfect shoe for

nearly any occasion.

As a fashion designer, were beg-ging you to tell us whats hot!

I think personality is always hot; and

clothes and accessories are the best wayto express your personality. Too often we

think of clothes as simple garments that

cover our bodies. I want to encourage

people to think of clothing in a new way:

as an expression of themselves. And find-

ing just the right pair of shoes is essentialto creating your individual style.

Ive always bought

Bata Shoes!

THE BOSNIA HERZEGOVINA

NATIVE HAS A DEGREE IN

GRAPHIC DESIGN AND IS

CURRENTLY WORKING ON

HER MASTERS DEGREE IN

NEW MEDIA DESIGN AT THE

FACULTY OF DIGITAL ARTS IN

BELGRADE, SERBIA.

NO DOUBT THIS PROMISING

FASHION GURU HAS A KEEN

EYE FOR DESIGN. IN FACT,

WHEN WE DISCOVERED HERWITH HER LATEST CREATIONS

WEARING HER FAVORITE BATA

HEELS! WE HAD TO LEARN

MORE.

READ ON AS WE REVEAL

MORE ABOUT THIS TREND

SETTING YOUNG WOMAN,

AND WHAT FASHION MEANS

TO HER.


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ISSUE 1 2013 / 11

Why did you start blogging,and how do you keep in-spired?

Im creative to the core and al-

though I have a passion for design,

I also need a place where I can

write about the industry and share

my design projects. My inspira-

tion comes from everywhere. Life,

nature, philosophy, psychology, and

graphics get my creative juicesflowing. Honesty and intuition guideme. I also love browsing Pinterest.

I find a lot of inspiration there.

Do you have a favouritefashion designer or brand?

I love the simplicity of Jil Sander,

his dominant form amazes me

every time. I also admire the work

of Maison Martin Margiela, Acne

Studio, along with the young de-

signer Mary Katrantzou. Her prints

often inspire me.

We love shoes! What tips doyou have for choosing theright pair?

II often see people wearing stun-

ning clothing with a cheap or un-

suited pair of shoes. Id love your

readers to remember that if you do

not have the right shoes, even the

most expensive dress in the world

loses its value. The right shoe

is one that enhances your outfitinstead of detracting from it. Lots oftimes I choose my shoes first, and

then decide what outfit to wear-

thats how important shoes are! .

If we opened your closet,what kind of shoes wouldwe find?

Im crazy for boots and sandals

that have interesting heels. You

wouldnt find many ordinary shoes

in my closet. Again, shoes are an

expression of oneself- so mine

reflect my unique style. I encour-

age your readers to break away

from ordinary shoes and insteadselect shoes that they are genuinelyattracted to and mirror their per-

sonality.

IRMA IBRIC was born creative! When she was

only three years old she was already puttingtogether her own outfits and suggesting what

colour hair bands matched best. She grew up in

a family of musicians, and as a result she loves

a wide range of styles including exotic rhythms,

jazz, and alternative bands. In her spare time she

enjoys burying her head in a good book, practic-ing yoga and designing new things. In fact, these

shoes are one of her recent creations!

IRMAIBRICDESIGN.BLOGSPOT.COM

Original design of fashion shoes from Irma Ibric

1

2

3

1Tablecloths for SuperDot Mooshema brand(Belgrade) designed by Irma Ibric

2Tablecloths for SuperDot Mooshema brand (Belgrade)designed by Irma Ibric

3


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People

Its fair to say Richard Gere looks great in pretty much every

outfit - black suits him the best, and the same can be said for

desperate housewife, Eva Longoria. Anne Hathaway is gor-

geous in her lace dress, and seeing Hillary Duff in jeans and

a t-shirt we suddenly realise shes just a normal gal. Want a

hot look? Get inspired by stars stellar outfits, then add Bata

shoes at humbling prices!

EVA LONGORIAACTRESS

HILLARY DUFF AND FRED SEGALACTORS

STARS OF THE FILM AND MUSIC SCENES WANT TO BE ADMIRED AND CAN SOMETIMES BE RATHER PROVOCATIVE.

NOT ONLY IN FILM ROLES AND AT CONCERTS, BUT ALSO IN THEIR FASHIONABLE OUTFITS.

AS SEEN ON THE STARS

ANNE HATHAWAYACTRESS

RICHARD GEREACTOR

01

794-4560

564-7664

02

02

04

803-5568

541-3598

03 07

724-6578723-4663

05

824-6916

06

SELENA GOMEZ AND LEIGTON MEESTERACTRESSES

01

04

03

05

06

07

TIPS FROM BATA TO STARS OUTFITS STARS


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Bare feet in banquet or dress

womens shoes.

Previously taboo, now a stylethat is widely worn. But becareful - it really depends onthe quality of shoes!

Pointed shoes are back

youll look stunningin them in the spring.

Youll need at least one pair ofgood pointed shoes on yourshoe rack this spring!

Be careful about

deformed shoes bends

Shoes, especially made of leather,can stand a lot... But even if theyare still a great fit, one day they

will need to be replaced!

Scuffed heels

Nothing which a lady can beproud of.. Walking in the city

involves highly rugged terrainand it pays to take extra care.

ISSUE 1 2013 / 11

The Shoepolice

ReportFASHION IS BECOMING MORE AND MORE TOLERANT TO EXCESSES, BUT SOME FASHION STATEMENTS ARE

NEVER ACCEPTABLE! OUR FASHION POLICE HAVE PUT TOGETHER A BRIEF AND SYSTEMATIC EXPLANATION!

In ballerinas with bold nylon

socks only

Here the fashion is still more

tolerant, you can even wearthem barefoot :)Although colouredtights are in right now!

Matching pants and shoes

the latest fashion trend

And when you add a matching

handbag, you will be the actualfashion icon!

Thick socks in open shoes

in any actually!

No, no and once again no!It looks awful with every outfit

straightaway!

Ill-fitting shoes

Neither large nor small

- just properly fit!

Fashion Advisor


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Trends

Blend style and elegance, a hint of some-

thing classic, a touch of something new,

and then spice it up with daring spirit

and you have this seasons fashion trend.

A major focus this season embraces femi-

nine elegance and style. This can be seen

in the frequent use of patent and other

chic finishes and colour schemes that

reflect popular autumnal hues such as

black, grey, and natural shades of brown

Eternally feminime violet and striking

petrol emerge as the seasons two domi-

nant colours. Fans of the ever-populararmy style will most certainly come into

their own this season and the spring sea-

sons neo-punk trend continues- as does

the western style adornedwith studs and

other metal decorations.

Rest assured, the current fashion trends

dont dictate just one style- everyone can

feel comfortable with his or her own fash-

ion statement. No matter what your style,

you can count on Bata to ensure fashion

goes hand in hand with perfect work-

manship and tried and tested comfort.

Take a peek at these stunning styles and

then head to our stores to slip on the realthing.

LatestFashionTrends

Luxury courtshoes featuringprominentdecorations629-6333

Trendy high heels729-6559

The perfectcombinationof elegance

and style519-6324

YOU CAN ALWAYS RELY ON BLACK TO STAY IN FASHION AND IT MOST

DEFINITELY PLAYS A KEY ROLE THIS AUTUMN. THIS TIME AROUND ITWILL BE JOINED BY A PATENT FINISH WHICH IS A HUGE FASHION HIT!

THIS IS THE TRUE DEFINITION OF DELICATE ELEGANCE!

Be inspired!


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ISSUE 1 2013 / 13

Trends

BLACKence

Black is the ideal colour! And combined with a patent finish

it oozes elegance. It may also be paired with suede, and

accented with fashion details inspired by jewelry. On top of

that, black works great with virtually any outfit!

PATENT POINTED SHOES ARE THE ULTIMATE SYMBOL OF FEMININITY AND SOPHISTICATION

Comfort and fashionbecome one521-6319

The perfectlystyled clutchbag961-6394

Stylish shoeswith a patent finish521-6320

Trendy bootsin a combinationof materials591-6766

A refined gamewith shapesand materials799-6332

Sexy and sassy,featuringa buckle728-6197

Eye-catchingclassic stylefor special occasions721-6335

A flawlesspatent finish521-6315

The seasons big hit:the patent finish521-6326

Ultra fashionable shoeswith a stylish belt621-6300

An elegantdressto go withanything909-0370


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Trends

Petrol

Coordination matters whenit comes to fashion!963-7312

VIOLET IS FALLS MODERN COL

OUR. EVOKING ENERGY, PASSION,

AND A TOUCH OF EXTRAVAGANCE,

ITS A TREND YOULL BE SEEING

LOTS OF. COMPLEMENTED BY

PETROL AS WELL AS NATURALSHADES OF BROWN AND BEIGE,

VIVACIOUS VIOLET PROVES YOU

CAN BE COLOURFUL IN FALL!

Fringes and violetare top choices963-9312

Suede infashionable violet793-9381

Perfectly stylishcalf boots793-7381


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ISSUE 1 2013 / 15

Trends

Violet

1 2

3

4

5 6 7 8

9

5 6 7

8 9 10

10

One eye-catching element of this collection isgold. Predominantly appearing on heels, it adds atouch of decadence and a bit of French charmto the violet and petrol trend while allowing youto express your individuality. Suede ankle bootwedges and ankle boot high heels are at the coreof the collection, and dynamic colour combinationsabound. Violet pairs smartly with black and withwhite- both of which allow it to stand out well. Andthe hot trend of grey mixed with bottle green issprinkled throughout the collection. If youre dar-ing and dont mind turning heads, we recommend

mixing violet with pink or sunshine yellow.

Your autumn essential-a gorgeous violet scarf909-0369

Ultra trendywedges featuringgold729-7487

Petrol is a capti-vating colour!729-9487

Flats withpatent toe523-9336

Comfort andstyle youre sureto appreciate523-7336

1

2

3

4

Ultra fashionablecolour combination724-9388

Luxury court shoeswith high heels729-0456

High heels andexceptional style724-4388

Exceptionally stylishsilhouette724-4398

Turn heads withautumns hottest shoe729-0460

Perfectly underscoringyour style!961-2488


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Trends

Leatherrocker ankleboots594-6495

Leather boots withmagical metallictoe finish596-4486

Trendy studs anda metallic finish594-4501

Low-heel black bootsdressed up with studsand buckles791-6381

Fashion hit inspiredby rocknroll594-6575

Brown handbagkissed by ahandful of studs964-4242


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ISSUE 1 2013 / 17

Trends

Black ankle shoesfeaturing studsfor effect793-6374

Black court shoeswith a high heel and sexy studs!729-6349

Studs givemoccasinsa makeover513-2368

Elegance with a rebel-

lious streak!729-3502

A hint of punk forthe perfect handbag961-6183

Subdued studsadorn sleekdriving gloves904-6302

Studs are everywhere you lookthis season, and we love theglamour and fun they bring tofashion. Youll discover studs onhandbags and accessories, andsprinkled throughout the designsof major fashion icons like Vivi-enne Westwood, Marc Jacobsand John Galliano.Our Punky collection is infusedwith rock star style and hints ofthe Wild West, creating a uniqueand unmistakable fall trend thatincludes plenty of studs. Studscan be found combined withbuckles and patent, as well

as with a scratched metalliceffect.If youre looking for somethingtruly fashionable and exceptional,its time to let studs awaken yourinner spirit.

Comfy Oxford shoeswith a decorative effect521-6338

Black English shoesfeaturing studs andlacquer591-6607

Even a clutch canpull off a touch ofpunky style961-6375

Perfectly designedhandbag featuringmetallic details961-6422

AUTUMNWITHSTUDSANDPUNK

ISHERE!


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Trends

1

2

3

4

The perfect scarf:a must-have Armystyle accessory909-0889

Buckles adorn thetrendiest of boots!

794-7365

594-4608

594-7612

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2

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3


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ISSUE 1 2013 / 19

Trends

Army style is about self-confidenceand comfort. Designed for womenwho are not afraid of individualityand know an amazing trend whenthey see it, this season Army styleis accompanied by an unexpectedmetallic effect, strong soles and arobust silhouette. At the same time

it offers new and fascinating shadesof brown, wine and khaki. And thecareful combination of these coloursenhance the Army style and allowit to stand out as an exceptionalfashion and design trend. Comfort,fashion and cutting edge designmake our Army collection unstop-pable. You can find the entire Armycollection in our stores and onour website.

1

2

32

1

1

2

ARMY STYLE IS ETERNALLY POPULAR. THIS YEAR IN THE COLOUR PALETTE OF BROWN.

Exceptionalcombination

of wiping effectand lacquer794-5364

Mid-calf bootswith a fashionable,sturdy heel794-4366

Even army stylecan be elegant!794-4194

Mid-calf bootsboast femininefolding1

2

696-7335

696-5335

Pure, impressive designin trio of attractive colours1

2

3

793-7333

791-5333

791-4333

Grab this gorgeousseasons trend!794-5363

Fantastic fit,sizzling style794-4195

Wine is the colourof autumn!918-0580

Exceptional armystyle in a new form594-7579

That is exactlywhat a fashionhit looks like!594-5602

Carry a patchwork oftrendy autumn hues1

2

964-0219

964-0220


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Trends

YOUVE NEVER SEEN SUCH A WIDE RANGE OF BOOTS AT BATA!

1 2

3

This Fall, Bata has given special attention to calf andknee-high boots- and the results will amaze you!Were proud to announce that youll find the widestrange of calf and knee-high boots available to date!Low and high heel versions, inspired by Army style andrevolutionized into new designs, classic elegance anddominant trendy over-the-knee boots

Weve put together an incredible selection! Let thispeek at a handful of boots get you in the mood forautumn, then visit your Bata store and slip on a nearlyendless collection of original models and head-turningstyles. Bring a friend- the party is about to begin!

Sidewalk


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ISSUE 1 2013 / 21

Trends

4

1Elegant boots witha scratched effect594-4193

2Buckles as great fashionfeatures on boots too!594-2305

3Youve never seensuch a wide rangeof boots at Bata!794-4193

4A rich shade ofbrown marries stunningsilhouette design!594-3305

Hip calf-boots594-6320

Clean classicdesign andperpetual style594-6322

Fashion westernstyle inspiration594-4192

The fashion hitof the season!594-3630

Buckles and rocknrollinspiration1 591-4481

2 591-6481

1

2

3

4

Sidewalk

Fashion leatherhandbags1 964-4112

2 964-4109

Selecting the Perfect Boot

1. Material matters.Synthetic or cloth fabrics arefine for autumn, howeverfor winter you are definitelybetter off going for leatherwhich is more resistant.

2. Size is important.If you normally wearsize 38, moving up to size 39.If youre buying shoes with apointy toe, its especially agood idea to buy a slightlybigger size.

3. Consider your shape.

Choose boots according toyour figure. Tall slim womencan get away with any typeof boot. Women with fullerfigures will find high andnarrowly shaped bootsmost flattering. If youreslightly shorter, go forboots with high heelswhich optically lengthenyour figure.


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Trends

A Bata bestseller every woman will appreciate comfort guaranteed even in high heels! The

success of Insolia shoes can be easily explained: they make your feet feel good! Thats be-cause Insolia shoes are designed to transfer weight from the front part of your foot to theheel, thus reducing excess strain on the front of your foot. On top of that, when you slip on apair of Insolia shoes, your feet are placed in an anatomically more natural position than withtraditional shoes. Less strain is placed on the knees, calves and feet- reducing tension andpain in the foot. Walking in high heel shoes with Insolia is an experience your feet deserve.

1

INSOLIA

INSOLIA . BATA 2.0 . FLEXIBLE

2

3 5 6

4

Transforming technologyinto comfort.

Ultra comfortin high heels724-6452

1

Lovely wineshade794-5315

2

Delicate decorationcombined withtrendy suede!723-6484

3

Beige isstill in!723-2484

4

Trendy leathercalf-boots. Comfortguaranteed!724-6453

6

5

Highly elegant femininesilhouette and style!723-5406


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ISSUE 1 2013 / 23

Trends

BATA 2.0

FLEXIBLEShoes featuring Flexible technology are ideal for wearing all day long. The secret

behind the success of this shoe is the special insole that absorbs shock, and its anti-slip rubber soles. Plus, Flexible respects the bodys natural movements and mouldsto the anatomy of the foot which makes it incredibly comfortable and improves overallbalance when walking. Best yet- it is made from nothing other than 100% naturalmaterials with a design reflecting the latest fashion trends. Youll discover Flexibletechnology exclusively at Bata stores.

Walking will never feel the same again thanks toBatas revolutionary comfort technology.Bata engineers have developed a unique outersole valve that makes walking more comfortableand safer by optimising heat in the shoes so yourfoot doesnt sweat, absorbing the shock impactexperienced when walking, and minimizing thedanger of slipping. Walking has never been more

comfortable or more stylish than with the newBata 2.0 generation. Try a pair today- your feet aresure to thank you.

1

2

3

4

5

6 7

A new dimensionof comfort524-2345

Bata 2.0 combineselegance with absolutecomfort524-6345

Sexy shapes and killercolour combinations793-6382

1

Flawlessly designedladies court shoes723-2522

2

Flexible sole formaximum comfort524-6330

3

Fashionable wedgesilhouette624-6339

4

5

Luxury leather andflawless workmanship693-4341

6

Buckles andblack are in!724-6579

Fashion bestsellerthis autumn!694-2322

7


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Trends

New FallTRENDS

THE 2013 FALL HANDBAG COLLECTION AT BATA STORES

COMPLEMENTS THE FINEST FASHION TRENDS IN

FOOTWEAR. STUDDED DESIGNS AND BLACK WITH

STRONG COLOURED ACCENTS ARE MAKING AN

UNMISTAKABLE STATEMENT THIS FALL.

Not just for shoes! Thisseason Fashion studsare on handbags too!961-6277

1 Make a boldstatementthis fall961-5207

A cant missclassic, thatsversatile too!961-6280

Genuine citysophistication961-0201

Ideal for social occasions as wellas for wearing to the office961-0200

2 3 4 5

1

Variety and diversity is themain leitmotif on fashion ac-cessories this autumn. As fordesigns, geometric patternsand contrasts of black andother colours are in this year.A variety of fashion details andembellishments also emergeas firm season favourites.Discover the collection of chicaccessories at Bata.

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4

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3


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ISSUE 1 2013 / 25

Trends

Strong FallCOLOURS

Genuine citysophistication961-0332

1 In exceptionallyfeminine style961-0332

The ultimateautumn green961-0332

Bring on boldblue!961-7180

Blue for the officeor downtown961-7181

Red oozes passionand style!961-5181

Your mostdependable handbag961-6180

2 3 4 5 6 7

BLUE IS A COLOUR THATS IMPOSSIBLE

TO MISS, AS IT WONDERFULLY BRIGH

TENSUP A GLOOMY AUTUMN DAY. DONT

BE SHY WITH COLOUR LET THIS FALLBURST WITH IT!

Alongside understated beige and an as-sortment of black hues, youll also findstriking and strong colours are the ragethis fall. Pastel tones havent left the scene

though and dont hesitate to mix in orange,red, green, blue or brick colours.The silhouettes and shapes of handbagscome in an equally varied range. Pair theperfect handbag with a sensational dressand the very latest Bata heals for a personalfashion statement that cant miss.

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1

3

4

5

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7


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Trends

LACQUER

GENTLEMEN, PATENT SHOES ARE THE MUSTHAVE ITEM FOR YOUR SHOE

RACK THIS FALL! AND TO BE SURE YOU DONT MISS OUT ON THIS TREND

SETTING STYLE, WEVE PUT TOGETHER A CANT MISS PATENT COLLECTI

ON FOR YOU. LOOK AROUND AND SELECT A PAIR THAT EXPRESES YOUR

CHARACTER THEN BE PREPARED TO MAKE HEADS TURN!

Patent is the main trend

for the autumn season824-9990

Exceptional truegentleman style824-6187


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ISSUE 1 2013 / 27

Trends

Exclusive Ambassador Collection for the discerning gentleman boasting exceptional workmanship, incredibly delicate leather and a timeless fashion style.

AMBASSADOR1

2

43

Q1

2

3

4

5

Elegantfashion shoes824-6185

1

Trendy patentleather824-6990

2

Meticulous designwith perforations824-6188

3

Flawless stylein black824-6186

4

In true Englishstyle824-6189

5

The LuxuryAmbassadorin classic black824-6867

1

LuxuryAmbassadorin handsome brown824-4606

A stunning takeon a timelessclassic824-6865

Pushingthe edgeof fashion894-4542

2 3 4

Patent shoes are a dominant fash-

ion accessory this year- and they

ensure all the attention is on you!

Complement them with a classic

suit or blazer in a fashionable violet

shade, or feel free to try out some

attractive sweaters or waistcoats.

Just make sure you pay attention to

your figure with these!

As always, leather is an important

material this year, guaranteeing

comfort as well as quality. Promi-

nent perforations have made a ma-

jor comeback! Inspired by England

and emphasising the ever popular

decorative elegance, theyll have you

stepping out in impeccable style.


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Trends

TODAYS YOUNG DRESS FASHION REPRESENTS THE FUSION BETWEEN CLASSIC AND

AVANTGARDE ELEMENTS. THE RESULT IS AMAZING AND YOULL BE GLAD TO

KNOW IT ISNT EXCLUSIVELY FOR YOUNG PEOPLE!

Stylish

stitchworkmakes the shoe824-4633

1

Fantastic combination

of classic andunexpected shoe soles824-2624

2

A fashion

styleyoull enjoy!829-2633

3

Perforations, elegance

plus a sole inspiredby sport824-4624

4

1

2

3

4



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Trends

31 2

Leather briefcaseyou can count on964-4334

1

Rugged and classic: theperfect combination964-4335

2

Black in back964-6334

3

Stylish buckle andemphasised toe814-2627

A classic with amodern edge824-4626

Original leatherfinish thatsalways in style824-2631

A new kindof leather824-4638

Combination of anoriginal shoe sole witha trendy upper sole.844-6050

Colour and shoesoles matter!844-6049

The Young Dress collection represents afusion between classic and avant-gardeelements present in young fashion.The result is an amazing mix whichdoes a great job reviving the somewhatstaid dress fashion which dominatedthe scene for many years. And in caseyou were wondering, Young Dress mostdefinitely isnt designed to be wornexclusively by young people!

ISSUE 1 2013 / 29


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Kids

Cool in School:North Star shoes191-6103

1

FOR TINY TOESBATA CHILDRENS SHOES ARE

FLAWLESSLY DESIGNED. INCORPO

RATING STABLE ANKLES, STURDY

SOLES AND PROVIDING THE ULTI

MATE PROTECTION AGAINST THE

HARSH ELEMENTS, A CHILDRENS

SHOE FROM BATA CAN BE COUNTED

ON FOR METICULOUS WORKMAN

SHIP AND AMAZING STYLE. YOUR

LITTLE TREASURE IS ALWAYS OUR

NUMBER ONE PRIORITY.

Pink is alwaysprettier!124-5109

1

Warm and Cuteviolet boots126-9106

2

Shell look fabin trendy fur196-5311

3

Keeping thecold at bay116-9106

4

Handsome leather withconvenient Velcro116-9826

5

Dress his feet inclassic style114-9110

6

Even kidsappreciate details!111-9320

Comfy on the inside,sporty on the outside,quality all around191-6304

Hell be a trendsetterin stylish ankle shoes111-2319

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ISSUE 1 2013 / 31

Kids

Violet is a sensationalcolour for her too!121-9321

1

Comfortable andsuper stylish191-9303

2

North Star shineson young feet191-4103

3

Ultra warmankle shoes191-6309

4

Comfy Velcrofastening121-2319

5

Cute calf-bootskeep her snug191-2308

6

Flowers arefashionable in fall!221-5342

Flowers makeher giggly!221-2316

Must haves for thepark and preschool211-4324

Proper trainershis feet deserve!291-2320

Sporty Package:

Rucksack withmatching shoes969-6334

Sneakers forgood guys211-9319

Heart-shapedcomfort!221-0336

Walking in

pretty pink221-5336

Dynamic Duo:Rucksack withmatching shoes969-9333

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detail int issue 1 2013 s

Documents