determining a platform to fit your goal social media series: part 1 of 4 ilta webinars natalie alesi...

Determining a Platform to Fit Your GoalSocial Media Series: Part 1 of 4

ILTA Webinars

Natalie Alesi@[email protected]/in/[email protected]

Session Hashtag #ilta

Kraft & Kennedy, Inc. Developed for ILTA Webinar Series www.kraftkennedy.com


What are we going to talk about?Internal and External Social Media


Law firms, lawyers and clients

are using social media:

Externally: raising brand awareness, establishing expertise, and

business development.

Internally: employee communications, collaboration, knowledge

management, internal processes and workflows.



How do I…

…determine which platform is best for

my firm, my department, my practice or me?




The Internal Socials


Know what technology is available Know what technology your firm owns Know what technology is being used by your attorneys and staff Know what technology is being used by clients Understand users mobile habits Understand users current knowledge on the technologies Establish sponsors in your firm Establish a focus group Understand business needs and where communications fit into that need Let it grow organically, but strategically Think outside the box



Biggest Challenge?



Generation Now?


What happens when a node breaks?



Know what technology is available Know what technology your firm owns Know what technology is being used by your attorneys and staff Know what technology is being used by clients Understand users mobile habits Understand users current knowledge on the technologies Understand users personality types Establish sponsors in your firm Establish a focus group Understand business needs and where communications fit into that need Let it grow organically, but strategically Think outside the box


Case Study: Penn State needed to launch a new social intranet. (And it needed to be done in 7 weeks.)



All social, lacks purpose

No purpose,not social

Purpose, but nosocial network

Clear purposeand social

purp

ose

social

Bevin Hernandez – Penn State – Presentation E20 Conf



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http://www.youtube.com/watch?v=0Y6aceiLzCI&feature=share&list=TL26vJGe

B9bekFX6GR-FrlV-tcxfqhO4CA


http://www.youtube.com/watch?v=0Y6aceiLzCI&feature=share&list=TL26vJGeB9bekFX6GR-FrlV-tcxfqhO4CA

http://www.youtube.com/watch?v=0Y6aceiLzCI&feature=share&list=TL26vJGeB9bekFX6GR-FrlV-tcxfqhO4CA



The External Socials


How do I…

…determine which platform is best for

my firm, my department, my practice or me?



Research a practice, your competition, your clients, your new hires.

Everything has gone digital. Everything.



Strategic Goal

Reaction time

Evolve

Depth



Depth

Time

Fast Slower

TextM

edia rich




Favorable Unfavorable

Internal

Strengths as Firm/Department/PracticeAttorneys ranked in top 40 under 40

Known for xyz PracticeLocal Political Support

On the xyz Board

WeaknessesBranding

Outdated websiteLack of Practice Leader Support

External

OpportunitiesAttract local companies

Fixed Fee

ThreatsFirm AFirm BFirm C

SWOT AnalysisFirm, Department, Practice


Content Calendar


Depth

Time

Fast Slower

TextM

edia rich



Chris

toph

er F

inn,

VP

Mic

roso

ft E

2Con

f




Current in Social



Pulse replaces LinkedIn Today News

http://blog.linkedin.com/2013/11/13/introducing-linkedin-pulse-profesional-news-tailored-to-you/



Twitter is publically traded



JPMorgans #AskJPM is an Epic #Fail

http://www.bloomberg.com/news/2013-11-14/jpmorgan-twitter-hashtag-trends-against-bank.html#!





Checklist

Get a sponsor Educate those on the team, stakeholders Conduct interviews with your ‘people’ Align with firm business strategies to social

channels Understand what is currently being done on an

individual and practice level with social technologies

Talk and engage with your clients Client Online Analysis Competitor Online Analysis Understand the differences in platforms and

audiences Research and brainstorm ideas Find the Magic Quadrant Resource – Gartner Magic Quadrants

http://www.gartner.com/DisplayDocument?doc_cd=252457#f-N66826

Natalie Alesi@[email protected]/in/[email protected]

Join us for Social Media Series Part 2 December 19 at 12 pm ET

Creating Community and Engagement on Your Platform

determining a platform to fit your goal social media series: part 1 of 4 ilta webinars natalie alesi...

Documents

ilta webinar series

box session hashtag

iltakraft kennedy

goalsocial media series

internal social media

knowledge management

tacit knowledge

ilta webinars natalie