determining your fitness business dna
TRANSCRIPT
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Determining Your
Personal Training
Business DNAThe Secret to
Success
Debra Atkinson, MS, CSCS
Prior Senior Lecturer, Kinesiology, IA State
Prior Personal Training Director, ARFC
Fitness Business Coach www.voiceforfitness.com
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Who are your
BEST CLIENTS?Who do you serve
best? Who do you
serve better than
anyone else?
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SINGLE or
MULTIPLE
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•MARKET
•DELIVERY
•VENUE
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MARKET• Post rehab
• Wt loss
• Sports performance
• Osteoporosis
• Functional fitness
• Parkinson’s Disease
• Seniors
• Pilates Reformer
• Frail elderly
• Runners
• Youth
• Menopausal women
• Older adults
• Pre/post natal
• Triathletes
• Yoga
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DELIVERY•One-on-one
•Partner
•Small group
•Large Group/Boot Camps
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VENUE•In home
•Club
•Online
•Corporate
•Retirement community
•After school programs
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DNA Profiling
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• OSTEOPOROSIS
prevention, post
diagnosis, education
• ONE-on-ONE, GROUPS,
SEMINARS
• OUTREACH, CLUB,
Limited IN-HOME
• Single or MULTIPLE?
• Single Or multiple?
• Single or multiple?
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• Sports Enhancement
• Groups and Teams
• Fitness Center
• Single or Multiple
• Single or multiple
• Single or multiple
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• Parkinson’s
Disease
• One-on-One,
groups
• Club, retirement
community,
med clinics,
conferences
• Single or multiple?
• Single or multiple?
• Single or multiple?
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Evolution of Your DNA structure
• Trainers providing
service to
Parkinson’s Disease
survivors
• Groups
• Web, conferences,
books, dvds
• Single or multiple?
• Single or multiple?
• Single or multiple?
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REVENUE $TREAMS
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Marketing
Means
• How do you tell people
what you do?
• Do they “see you
everywhere?”
• Do they believe you’re
the expert?
Single
Or
Multiple?
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Benefits vs. Features• Weight loss
• Education
• Speed
• Improved Sleep
• More Energy
• Strength
• Power
• Who are YOU?
• Are you
educated?
• How are you
qualifed?
• How are you
credible?
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THE BIZ
CARD
QUIZ
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ATTRACT vs.
RepelWHAT I WANT
• Weight loss
• Energy
• Wedding beautiful
• Time efficient
• Convenient
• To be Special!
WHAT I’M HEARING
• NSCA-CPT, CSCS
• ACSM, HFI
• PhD., CNS
• A.C.E. AFHS
• AFAA
• NASM
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Market Right For Your Type
If they want something they don’t see or hear
from you …
Why will they choose you?
When locally there are dozens….
Virtually there are thousands….
Tell them YOU have what they want in the
way they want to consume it.