Developing a Social Media Policy

DETROIT JEWISH EARLY CHILDHOOD EDUCATION

SOCIAL MEDIA ACADEMYThe Social Media Academy is generously funded through a grant from

Produced by

Our Goals for Today

• To introduce the concept and importance of a social media policy for your school

• To provide a framework and tangible takeaways for hosting this conversation in your school

Note: While we will explore important issues, this is NOT the time to decide on particular

policies for your setting.

[It doesn't work to] “Just take our organization and add some Internet.” -Clay Shirky

Strategy vs. Policy

How to Get Therevs.

How to Be on the Way

The Value of a Social Media Policy

Process

Product

...and iterate with the seasons

Elements of the Policy Workbook

• What does a SMP mean to you?

• Organizational Values in Social Media

• Social Media Roles

• What Should You Say Online

• Monitoring Policy

• Responding to Negative Comments

• Responding to Positive/Neutral Comments

• Privacy and Permissions

• Copyright and Attribution

• Personal and Professional

Gathering Your Team

Whose voices should be represented?

How? At what point in the process?

What do you want them to get out of being involved?

Existing Policies & Permissions

How can/should they be integrated?

What are your existing policies?

Where is the overlap?

Voice, Vision, and Values Online

Your policy can be more than a list of "Thou shalt nots..."

Translating Values Online

Value How can we embody this value online?

Curiosity/Discovery

Translating Values Online

Value How can we embody this value online?

Curiosity/Discovery

• Asking questions (demonstrating our own curiosity)

• Showing the students' journeys of Jewish discovery through pictures, videos, quotes, etc.

• Talking about the value of curiosity and discovery in education

• Sharing photos and asking friends/followers to "find" things in them (encouraging others to be curious and discover)

Pause...Before You Post

• What three questions should you ask yourself before posting?

• How can your values, mission, vision, or voice guide those questions?

Put a pause between your fingers and the

keyboard.

Who Can Post?

• Who has posting permissions?

• Admin permissions?

• What guidelines do they need to follow?

• Names & Faces

What’s ok to post and tag?

When and how do you get permission?

Responding - The Good, Bad, & Ugly

What are the implications for different kinds of responses, no response, deleting, reporting?

How would this comment affect the community?

Inside & Out: Community Guidelines

Define the boundaries of your sandbox...

What are the expectations for "playing" in your space?

Monitoring

Who is listening? What are expectations for responding?

Where is your attention directed?

Personal and/or Professional

Consider:

• Personal posts

• Personal time

• Personal spaces

• Professional posts

• Professional time

• Professional (official) spaces

Where is the boundary?

Next Steps

Use the Social Media

Policy Workbook!

www.darimonline.org/smpw

Thank You!

Questions? Comments?

Examples