developer kit tmg
DESCRIPTION
A brief introduction to third party publishing in Kotagames.comTRANSCRIPT
KotaGames PlatformFor Game DevelopersFor Game Developers
GAMING REVENUES
Gaming Revenues will be driven by “Freemium” & Virtual Goods
US$200M
US$1.5B
With KotaGames we can capture
this revenue opportunity!
SPOTLIGHT INDONESIA
Device Footprint Demographics
Infrastructure Fragmentation
Monthly Spending
Devices sold (July’11)
KotaGames is the ONLY Platform in SEA
that
works on ANY mobile device with a browser
KOTAGAMES PLATFORM
3 Steps to Monetization :
BUSINESS MODEL
Easy Connection to Payment Gateways
Users purchase
“Ki” via multiple payment methods
Users purchase Virtual Items
with “Ki”
STRONG TRACTION
~500K users in Aug’12
at ~64% monthly growth
~250K MAUs
with ~50% Active Rate
225 Pages per Month
ENGAGEMENT
2x Visits per Day
>20 Minutes per Visit
*>30% of Total Mobile Internet Usage!
* Average user browses ~670 pages per month according to Opera
MONETIZATION
Paying MAU
ARPDAU
1.3% 36% 27x
~US$0.046
-22%US$0.036
Our users have lower spending power but are more willing to pay
Paying MAU: % of paying Monthly Active Users (incl Data
Packages)
ARPDAU: Average Revenue Per Daily Active User
GROWTH TARGETS
TMG will spend up to US$2.5M to acquire
usersUp to US$1.5M worth of
Revenue!
A&P PLANS
TMG will invest in these areas for Growth:
• Mobile Ad-Networks
• Telco Co-Marketing
• Partnership with Handset
Manufacturers• Global Brands like Nokia & Local OEMs like Nexian
• Partnership with Mobile Browsers• Opera, UC Browser
• Product Virality
TELCO CO-MARKETING
Partnerships with Telcos for Co-MarketingIncluding strong support from Singtel Op-Cos with 424M
Subscribers
XL PARTNERSHIP
SIM-Card Bundling
Launch with Media Event
Booth@ICS 2012
TSEL PARTNERSHIP
Exclusive Game & Co-Branding
Marketing Support
GAME MARKETING
Promotional materials will feature new, top-performing or premium
games
Mobile Banners
Flyers
Telco Co-Marketing
Reach & Monetize emerging market users
3rd-PARTY PLATFORM
HTML-Based Platform with easy integration
APIs to Acquire, Engage, Monetize Users
TECHNICAL OVERVIEW
KotaGames acts as a Proxy for users to access your
Games
Games can be developed in ANY server side
language
Output to XHTML to have best device support
Supports CSS and ANY HTML Tags
RESTful API Calls
Supports JSON/XML Responses
KG PLATFORM APIs
User: Get user info and search for users
Friends: Get/Search Social/Game graph
Direct Pay: Instant payment using telco
billing
Invitation: Send Game Invitations via Kmail
Rewards: Pull rewards from KG Rewards
And Many more…..
REVENUE SHARE
70% of post-payment Revenues to Developers
*Telco Share Rev-Share
70% Dev 21%, TMG 9%
60% Dev 28%, TMG 12%
50% Dev 35%, TMG 15%
40% Dev 42%, TMG 18%
30% Dev 49%, TMG 21%
* Revenue share schemes defer from telcos. TMG strives to keep it at a fair & competitive level
Work with us to get users & revenue from your games!
START TODAY!
Start early to enjoy these benefits:
Early-Mover Advantage
Fast access to new APIs & functions
Marketing Support dedicated to pioneers
Contact: