developer program slides
DESCRIPTION
Do you have or run a 3rd party developer program? Are you building a business case for a developer relations, marketing, advocacy program? Here are a few recent slides I've built: - landscape of example developer program logos - map of where popular programs are located - sample purpose / mission statement - hierarchy of internal, private and public APIs - 1st, 2nd, 3rd, 4th parties to a program - my contact information These are just some helpful slides when building a business plan for a developer program. Please reach out and let me know if you agree or would change any. Definitely let me know if they are helpful and if I can help you in your efforts to build a world class program.TRANSCRIPT
Example Developer Programs
Developer Programs are in Silicon Valley
Silicon Valley has the largest and oldest developer, iOS and Android concentrations
Bangalore has the second largest.
Developer Pain PointsPain Point Public Program
I want to work with [company] where is their Developer Program?I want to work with [company] but I don’t know where to start?
I want to know what data [company] offers?
I have never seen an implementation!
I want to know what’s coming so I can build for it!
I have built an app, I want to try projection, data or voice!
I am having a problem please HELP!
Press, Advertised, Google Search
Contact InformationInterest Form
Reference data points
See demo
Build
Test
Contact Us
The purpose of the [company] Developer Relations Program is to foster positive relations with the global 1st, 2nd and 3rd party developer communities. Improving the experience of the consumers of [company] Products.
The program provides the coordinated “face” and touchpoint for data access to [company] products around the word by providing the appropriate joyful information, communication, access, experiences, application programming interfaces (APIs) and the ability to put [company] data in the hands of consumers.
Ultimately, this improves brand image and consumer experience for [company] Products and increases the company’s value to shareholders through increased Brand Equity, increased product sales, and increased product functionality.
Developer Relations
Publ
ic F
acin
g
Priv
ate
Faci
ngB2
BIn
tern
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PIs & others
2nd
Understanding the Parties
1st Party
2nd PartyPartners(B2B)
3rd PartyDevelopers
4th PartyConsumersApp UsersAPIs
Contact InformationBruce JonesCEO / Principal ConsultantBMcCJ, [email protected] @BMcCJ
Your Developer Relations Team