1. Developing a Community NetworkingStrategy Steps to Take Victoria G. Axelrod & Jenny AmbrozekBusiness of Community Networking, Boston 1 Graphic sourceMarch 25, 2009

2. AGENDA 1. Overview & Introductions 2. A Networked Organizations Mindset 3. Personal Network Drawing & Discussion 4. Business Challenge Case 5. Break 6. The CORE Stakeholder Process at work addressing your business challenge 3. KEY THEMES1. Organizations are complex networks 2. Analysis tools allow visualizingnetworks so they can beintentionally worked 3. Ongoing development of tools &technologies continually reshapinghow business gets done 4. Technology Nips at Organizations HeelsS earchL inksA uthoringT agsE xtensionsS ignals Enterprise 2.0Technologycomponents~Andrew Slates McAfee,4 5. Web 2.0 ..is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform. Chief among those rules is this: Build applications that harness network effects to get better the more people use them. (This is what I've elsewhere called quot;harnessing collective intelligence.quot;)~ Tim OReilly, Radar blog 12/10/06 6. Enterprise 2.0- Andrew McAfee 1. MIT Sloan Review Spring 2006: Dawn of Emergent Collaboration 2. Version 2.0 May 27 2006- earlier definition of Enterprise 2.0,Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers.Wikis Blogs Social Networking Software Prediction Markets RSS Links Tags2. 7. Dion Hinchcliffe The State of Enterprise 2.0 October 22nd, 2007 ZDNet Blog so Ive added these. I know SLATES is supposed to be capability based but it also needs to convey the intended outcomes clearly, and social capability in particular is missing. ~ Dion Hinchcliffe7 8. Participation is Individual & ComplexFacilitatorsRolesHighEngagement Low EngagementAdapted from Ross Mayfield April 2006Attention Connection Participation Contribution 9. Harnessing Collective Intelligence? Creating Business Value 10. http://labs.mozilla.com/2009/02/redesigning-the-labs-website-we-need-you/ 11. Network Road MapUser/AudienceMarketingInvestors/Development Team Sponsors Concept /AlliancesManagement Team 12. Network Benefits Addresses business challenge of organization Speeds up collaboration time Improves success of project Technique competitors will use Documents known and unknown influencers, contacts and supporters Reveals degree of influence Creates a more open system Provides a look at your whole system Establishes a more powerful group to convene. 13. Online NetworksIdeal Reality 14. March of Dimes 15. Challenges Keeping You Up atNight? 16. Simon sees DUCKS But, CONSIDER the POND 17. More than the eye can seeNo food web. No ducks 18. Organizations as Complex Network Webs Value NetworksCustomer Co- CreationPartner NetworksKnowledge NetworksSupply Chains Industry GroupsInnovationCommunities of PracticeHigh Performers Alumni NetworksBusiness value created through interaction. Relationships build capital. 19. Ponds CONNECTEDWatershedECOSYSTEMhttp://www.wildeducation.org/programs/nww06/watershed_illustration2.jpg 20. Architecting Participation 4. Using multiple tools created value From Ronald Burt (2000) we were aware of opportunities to create value around structural holes in organisational networks. Hence we paid attention when it was suggested that it is the space between the tools where things happen (N. White 2007, pers. comm., 2 July).~ Ambrozek, Axelrod & Mulliner 2007, Knowledge TreeSTRUCTURAL HOLES and SPACE between the TOOLS 21. 15,000s Apps and Counting The Space Between -Where Networks create Value 22. Consumer Ecosystems define BrandBrands arent defined by campaigns anymore, but by the consumer ecosystems we nurture to support them. Mike Mendenhall, chief marketing officer, HP 23. Network Capital ValueContainers Versus Links Conventional file directory trees confine information to a strict hierarchical organization and are incapable of expressing the multi- layered relationships that exist in the real world. Power of Association Associative information organization system-any piece of information can be linked to any other piece.thebrain.com 24. Personal Network Drawing ExerciseEric Edelstein Dave DuarteFrancois GossieauxVictoria Axelrod William AndersonAdam KoRay Cha Jenny Ambrozek Kimberly SamahNiki Lambropoulos Jenni Beattie 25. Sample Network DrawingEric EdelsteinEric Edelstein Dave DuarteDave Duarte Francois GossieauxFrancois Gossieaux Victoria Axelrod Victoria AxelrodWilliam AndersonAdam Ko William AndersonAdam Kovitz Ray Cha Ray ChaJenny Ambrozek Jenny Ambrozek Kimberly SamahaKimberly Samah Niki LambropoulosNiki Lambropoulos Jenni BeattieJenni Beattie Facebook Groups in Business Investigation 2008 Before & After Network Map by Patti Anklamb 26. What have we learned so far? 1. Value is created through relationships and interactions.2. How to put personal networks to work to address a business challenge3. How considering the collection and intersection of personal networks reveals where social capital lies in an organization.4. Network analysis can reveal the hidden patterns of relationships and opportunities.5. What else???? 27. HR IT FIN 28. The Organizational Challenge Direct control DECREASESDegreeEnterprise systemsControl Social Technology Social NetworkingPodcasting , EthernetWeb 1.0 Blogs WikisWeb 2.0 TaggingWeb 3.0Web 3.0 19731991 Search Links Authoring Tags Extensions Signals , Time as social technology INCREASES 29. = 30. net WORKing COREValue Roadmap Past Present Emerging Future 31. netWORKing CORE for Stakeholder Engagement Business Driver- What value are you trying to create? Define business challenge or strategic intent. Stakeholder Network Who do you need to bring together for the most productive result? Use ONA. Survey What questions might you want answered to resolve your business need? Analyze survey findings. Results Visual network map. Follow-up interviews to validate data. Convene network to address business challenge and implement actions.Engaging Stakeholder Networks to Create Business Value 32. netWORK Thinking and Acting- 10 Dimensions 1.Organizations Function As Complex Network Webs 2.Work Gets Done Through Individual Networks 3.Knowledge Is Created Through Individual Interactions 4.Patterns Of Participation Impact Knowledge Flows 5.ONA Reveals Current Knowledge Flows And Individual's Roles 6. Network Maps Visualize Network Analysis 7. Network Analysis Provides New Measurement Tools 8. Knowledge Is In Net Working. Innovation Is The Result Of Action 9. Technologies Shape Work 10. Balance Intension and Control in support of the business strategy 33. Continuing the Conversation21st Century Organization Blog http://c21org.typepad.com/Twitter Vaxelrod & SageNetEmail vaxelrod@axelrodbecker.com jenny@sageway.com Thank you