developing a digital strategy - buloke.vic.gov.au

© Design Experts 2013 designexperts.com.au

eBusinessseries

Developing a

DigitalStrategy

W O R K B O O K

Objective of the Workshop

The objective of the workshop is to take participants throughthe process of relooking at their business model, to considerthe use digital tools to enhance their business operation.

Format:

• Lookatsomestats

• LookattheDigitalBusinessModeldiagram

• Talkaboutthebenefitsofintegratingthisthinkingintotheirbusiness

• Willconducttheaudit

• Participantswillreceiveasummary/reportoftheirDigitalReadiness

• Decideontheirnextsteps

Objective

Design Experts

• Afullservicedigitalagency,providingservicesinmarketing,online,brandingandcampaigns

• 700customersinAustraliaandaroundtheworld

• Ourbusinesshasexplored,tried,testedandisusinganarrayofdigitaltools

Background

2 © Design Experts 2013 Developing a Digital Strategy Workshop

Digital Strategy

The process of integrating “digital thinking” into the overall business strategy in order to maximise the business benefits of digital initiatives.

We strongly believe that the key is to incorporate digital thinking into the existing business plan and processes.

Strategy


Benefits

• Easyexpansionandgrowth• QualityControl• Systemisesyourbusiness• Freesusupfromprocess-drivenactivities• Reduceoverheads• Improvedredundancy(disasterrecovery)• Increasedcustomerbase• 24/7sales• Stafftraining/induction• Improvedcustomerservice

Strategy


StakeholdersSta�

SuppliersCustomers

Marketing

Operations

Fina

nce

Info

rmat

ion

Tech

nolo

gy

Hum

an

ResourcesDigitalWorld

Sales

IVR

DocumentE�ciency

TrackingVehicles

DisasterRecovery

Cloud

VoIP

LoyaltyPrograms

VirtualSales

eCommerce

Apps

SEOSocialMedia

Websites

Xero

DebtorManagement

Dashboard

CloudPayroll

Reward

OnlineTraining

Connectivity- NBN

Benefits•Remaincompetitiveintoday’sonlineworld

• Improvedcustomerservice

•Helpbusinessestoexpandandgrow

•Qualitycontrol

•Systemiseyourbusiness

•Freesyouupfromprocess-drivenactivities

• Improvedredundancy(disasterrecovery)

• Increasedcustomerbase

•24/7sales

•Stafftraining/induction


ActivityMarketingDigital Resources My NotesWebsite

Calltoactions,analytics,easytonavigateW3compliantmarketing.grader.com

Search Engine Optimisation

Onpageandoffpage,PPC

Social Media

Policy,Persona,Strategywww.yammer.com

Mobile Websites / Apps

AugmentedRealitywww.hardhatdigital.com.au(kogan)www.theappvillage.com

eCommercehttp://www.bigcommerce.com/PayPal,SecurePay,Payyourbillonline

Learning Management Solutionswww.2and2.com.au/

Virtual Tours / Web Videowww.moamabowlingclub.com.auAugmentedRealitymob-labs.com

Direct Marketing

Emailmarketing,SMSwww.mailchimp.comwww.sprooker.com.auwww.smssolutionsaustralia.com.au


ActivitySalesDigital Resources My NotesVirtual Sales / Virtual Assistants

Policy,Persona,Strategy,Toolswww.yammer.com

Mobile EFT / Paymentswww.liveeftpos.com.auwww.lightspeedretail.com/mobile/Kaching-www.commbank.com.au

Sales CRMs

Salesforce,CapsuleCRM,ACT

Video Conferencing

Skype,Lifesize

Loyalty Programswww.mazecard.com.au

Sales Apps eg. Pipeline Sales

NoQ

Real time reporting on sales

Xero,ERPs

Convertors (Translation Apps, Currency)www.questvisual.comwww.xe.comwww.translate.google.com


ActivityInformation Technology (IT)Digital Resources My NotesVPN

Multipleofficelocations,Hamachi

Cloud Services

Backup,storage.Onesass,googledocswww.micron21.com

VOIP

Skype.comMulti-sites,digitaltelephones

Security Measures / Disaster Recovery

Backups,minimisedowntime,redundancy

Remote working /Telecommuting

Tele-centres,oDesk

Smart devices

Smartphones,tablets,iPad,etc

Interactive Smart Boards

www.InteractUS.com.au

Communication CiscoJabber-communicationsuiteGotomeeting.com


ActivityOperationsDigital Resources My NotesDocument Efficiency

DigitalOnroads,automatewww.ezescan.com.auwww.rightsignature.com

Outsourcing models

www.designcrowd.com.au(crowdsourcing)www.uship.com(shippingbidding)www.airtasker.com.au(oddtasks)www.freelancer.com(adminoutsourcing)Online Tracking (vehicles, production, etc)www.taggle.com.auwww.raspberrypi.org/faqswww.ninjablocks.com(prototype)

Supply chain automationwww.networkautomation.comwww.viatek.com.au

IVR – Integrated Voice Routing

www.cisco.com

(press1forsales,2forsupport)

3D Printing “Fabbing”

www.thinglab.com.au(3Dprinter)www.arter3d.com(3Dscanner)www.thinklab.com(printbodyparts)www.shapeways.com(US)www.eos.info(metalprinter)Video (Surveillance, Glasses)

iomniscient.com(intelligentvideocamera)www.looxcie.com(videocameraheadset)www.vievu.com(videocameraonperson)ardone.parrot.com(videocamerahelicopter)www.vuzix.com(videoglasses)Online Collaborationwww.evlovex.com.auhttp://kitchenplanner.dahlsens.com.auwww.fidarsi.com.au


ActivityHuman Resources (HR)Digital Resources My NotesStaff Managementwww.workforceguardian.com.auwww.getharvest.com

Cloud Pay Rollwww.paycycle.com.au

Reward & Recognition

WhooPointswww.wooboard.comwww.browniepoints.com.au/

Staff checking in with their mobilesdeputy.comconnect2field.com

OnlineTraining, Induction, Policies and Procedures

www.vastpark.com(virtualtraining)simulationaustralia.org.au

OHS reportingwwwonlineohs.com.auwwwonlinecompliance.com.auwww.worksafebc.com/(app)

Staff Intranet / knowledgebase

Wikiwww.yammer.comatlassian.com

Recruitmentwww.linkedin.comwww.airtasker.com


ActivityFinanceDigital Resources My NotesCloud Based AccountingXero.comwww.saasu.com

Dashboard Reportingwww.spotlightreporting.com

Mobile Finance Apps

Budgeting,mobilebanking

Tenders and Grants Watchwww.tenders.com.au

Debtor ManagementDebtordaddy.com

ATO Compliance and Reportingwww.auskey.abr.gov.au

Creditor Applicationswww.creditorwatch.com.au

Receipt Managementwww.shoeboxed.com.au


Notes


Design Experts

www.designexperts.com.au

41–43MundyStreet,BendigoVIC3550(03)544268881300852582(AustraliaWide)

[email protected]


developing a digital strategy - buloke.vic.gov.au

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