developing a digital strategy for healthcare marketing
DESCRIPTION
As interactive marketing budgets and activities increase, right along with the number of marketing channels, marketers need to take stock of what their money is buying them. How do you retain leads and keep them from turning to online research and social media channels for information that you can’t control?TRANSCRIPT
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The Job of Digital for Healthcare Marketers
www.cymbalinteractive.com/DigitalStrategy
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The Job of Digital for Healthcare Marketers
Mapping out a Digital Strategy
for Healthcare Brands
www.cymbalinteractive.com/DigitalStrategy
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Interactive Spend Reaches Tipping Point
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Interactive Spend Reaches Tipping Point
vs$119. 6 Billion
Digital Marketing
$111.5 BillionTraditional Print
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New Technologies Require New Strategies
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Customer Life Cycle
Notice
ThinkAct
Share
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Customer Life Cycle
Notice
ThinkAct
Share
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Customer Life Cycle
Notice
ThinkAct
Share
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Customer Life Cycle
Notice
ThinkAct
Share
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Turning Prospects into Proponents
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Capture and Captivate Your Leads
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Where Leads Get Lost
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A Leaky Sales Funnel
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Lost Sales are Costly
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Leads Go Searching Online
More than 80 million adults use social media as health resource
61% of adults search for health info online
86% search for health-related info
71% start patient research on search
engines
78% use online mediums for CME
courses
69% of tech buyers use social media, and it influences
their buying decisions
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Strategies for Digital Success
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The Rule Is Engagement
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The Job of Digital: Plug the Funnel
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Aim Your Strategy
AIM YOUR DIGITAL STRATEGY TO TARGET PEOPLE BEFORE THEY
FALL OUT OF YOUR FUNNEL.
KEEP THAT CAPTIVE AUDIENCE
CAPTIVATED!
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Putting an End to Funnel Fallout
A proactive digital strategy can plug your marketing
funnel and realize sales from the elusive 50+ percent that are now drifting away from
your brand.
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FIND DIGITAL SOLUTIONS
CUSTOMIZED FOR YOU
www.cymbalinteractive.com