Developing a mobile strategy in Higher Education

http://www.flickr.com

/photos/espiritu/3886951472/

The man!

We don't have a mobile strategy

Panic!!

http://ww

w.slideshare.net/grigs/where-20-get-me-a-m

obile-strategy-or-youre-fired

The University of Toytown has <insert phone thingies>

I just got one of these <insert device> - let's do

something for that...

What does the university say? What do students say? How does that inform strategy? What tactics for solutions?

White Paper

Student Survey

Strategy Tactics

Vision Mobile Solutions

UCL will invest in technology for student support...extending this to handheld devices

We will promote more opportunities for e-learning in our campus programmes

White Paper

Student Survey

Strategy Tactics

More functional apps

Student Survey

White Paper

Strategy Tactics

Wider platform availability

Student Survey

White Paper

Strategy Tactics

http://www.flickr.c

om/photos/jfingas

/10104822523/

2010 46% smartphones

2013 86% smartphones

Student Survey

White Paper

Strategy Tactics

White Paper

Student Survey

Strategy

Vision

Tactics

Invest in handheld delivery

More opportunities for

e-learning

More functional apps

Wider platform availability

More wireless

More printing

http://bizextra.biz/innovation.htm

Strategy White Paper

Student Survey

Tactics

Eight Points

Listen to the customershttp://www.flickr.com/photos/anniemole/4751556485/

Strategy White Paper

Student Survey

Tactics

"UCL's mobile direction will be based both on the strategic imperatives of the organisation and the requirements of student customers"

Mobile firsthttp://www.flickr.com/photos/anniemole/4751556485/

Strategy White Paper

Student Survey

Tactics

"UCL will move to integrate mobile development/support into projects for all major web sites and applications: mobile access will not be an afterthought"

Native appshttp://www.flickr.com/photos/anniemole/4751556485/

Strategy White Paper

Student Survey

Tactics

"We will understand our mobile learners, their needs and their devices. During 2013/14 UCL will provide native application access to major student support and learning services, and we will ensure that this access is available to 90% of enabled student customers"

Web appshttp://www.flickr.com/photos/anniemole/4751556485/

Strategy White Paper

Student Survey

Tactics

"Within one year UCL will provide optimised access and functionality on supported mobile platforms to all major student-facing web sites and applications"

Strategy White Paper

Student Survey

Tactics

"We will target mobile usability, implementing real-time and location-based services which add genuine value to the student experience both on and off campus"

Add value on the move

Strategy White Paper

Student Survey

Tactics

"Many of the brightest and best are working on mobile apps in support of their teaching, learning and research - we will foster and support a community of staff and student developers and will work with them to promote their applications"

Developer community

Strategy White Paper

Student Survey

Tactics

"We will provide web services / APIs for all major student support and learning services to enable our developers, the UCL development community and third-party suppliers to maintain consistency of data"

Web Services & APIs

Strategy White Paper

Student Survey

Tactics

"The mobile world moves quickly - we will review the tactics employed to implement this strategy every six months"

Constant review

Listen to the customers Mobile first Native apps Web apps

http://www.flickr.com/photos/anniemole/4751556485/

Strategy White Paper

Student Survey

Tactics

Add value on the move Developer community Web Services & APIs Constant review

Strategy White Paper

Student Survey

Tactics

White Paper

Student Survey

Strategy Tactics

Get phone thingies but multi-platform but flexible but responsive but edifying

What does the university say? What do students say? How does that inform strategy? What tactics for solutions?

White Paper

Student Survey

Strategy Tactics

Vision Mobile Solutions

Jeremy Speller Director of Learning Technology & Media Services

UCL Information Services Division

contact: j.speller@ucl.ac.uk www.slideshare.net/jeremyspeller

Images copyright © UCL Learning Technology & Media Services unless otherwise stated iTunes is a trademark of Apple Inc., registered in the U.S. and other countries

Developing a mobile strategy in Higher Education

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