developing a product line (group)

8/11/2019 DEVELOPING a Product Line (Group)

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DEVELOPING A GROUP: LADIES DRESSES

CATEGORY: Sweetheart Dresses

PRICE RANGE: Moderate to Low

THEME: Cocktail Dresses

SEASON: Spring Summer

MADE BY:

JYOTI ROY

PALAK SACHDEVA

PRERNA CHHABRA

RITESH MALPANI

VARUN PACHORI

(MFM 2012-14)


2/28

RANGE DEVELOPMENT


3/28

DESCRIPTION OF SWEETHEART DRESSES

The sweetheart dress gets it name from the cut and shape of the neckline. This collection of

sweetheart dresses includes every design from demure elegant ball gowns to sexy low cut

cocktail dresses. Strapless party dresses for homecoming or sweet sixteen or elegant formal wear

with strapless tops in bold prints or basic black . Halter top dresses, one shoulder dresses, and

backless dresses in every style and price range.

FORECAST 2013

While some looks never go out of style, there are always fresh-cut trends that

surface each year as season approaches. For 2013, the three standout trends

are vibrant colors, glitz and glam, and intricate design.

Regardless of whether you prefer a short dress or a long gown, one of these trends

is bound to make its way into your fantasy look.

For 2013 A-line dresses would be in vogue.

A-line dresses are designed to be narrow on top and wider toward the bottom. A-

line dresses are a flattering design for all body types.

A-line designs are often used to disguise problem areas in the hips and legs. The

collection presented includes short sexy a-line cocktail dresses in flirty chiffon

and silks for homecoming and semi formals. A-line dresses are chic and feminine choice for any special occasion.

Short cocktail dresses are the ultimate fashion wear in any occasion or event that

does not require floor length dresses. Short cocktail gowns are suitable to wear for

flaunting great body and legs.


4/28

This collection has fun, daring and modest dresses that will personally embody

your own personality.

2013 short cocktail gowns collection can be worn by girls and even by women

seeking a younger looking cocktail gown.

PRODUCT DEVELOPMENT


5/28

DESIGN ELEMENTS

FABRIC

The collection includes fabrics in satin, polyesters in shimer and smooth finishes.

Lightweight weaves with smooth textures

Embellishments: ruffels in semi sheer

COLOR

Color is the first element to which consumers respond, often selecting or

rejectinga garment because of its color appeal. Color is particularly important in

todaysfashion. Therefore designers consider their customers and provide

colorsthat are both appealing and flattering.

People connect certain colors with holidaysand seasons. We can choose warm

colors, cool colors and neutrals.

LINE AND SHAPE

Form fitting sillouettes and A-line dresses are in trend all round the year.

MERCHANDISE DESCRIPTION

FOLLOWING POINTS ARE TO BE KEPT IN MIND WHILE PLANNING THE

MERCHANDISE

Merchandise Department:

Number of garments to be included in the range

Proportion of different types of garments to be included

Specific garment styles to be included

Fabrics and colourways to be offered in each style

Cost price of each style

Selling price of each style

Sizes to be offered across the range and for individual style

Which manufacturer to use for each style

Order quantities per style


6/28

GARMENT : 1 SWEETHEART LACE DRESS

A shimmery lace dress with a sweetheart neckline, padded bust, and a shimmery finish. Form-

fitting silhouette. Hook-eye and zipper closure in back. Lightweight. Knit. Fully lined.

DETAILS:

- 26" approx length from bust to hem, 28" chest, 25" waist

- Measured from Small

- Shell: 69% nylon, 22% polyester, 9% spandex; lining: 100% polyester

- Hand wash, line dry

COLORS: BLACK AND NUDE


7/28

COST SHEET

Particulars No. of Pieces Amount Total Amount

Range-Sweeatheart lace dresses

Size Available:- XS,S, M,LFabric :- 69% nylon, 22% PET, 9% Spandex

Total no. of pieces- 1000

Colours Available- Black and Nude

Colourwise pieces:-

Black-700

Nude-300

Fabric Description- Double Jersey Knitted

Size Wise pieces:-Extra Small-200

Small-500

Medium -250

Large-50

Other material used-

PET Lace, Nonwoven soft fabric for paddings,

zippers for back closure and hooks

Purchase of raw Fabric

Purchase Expenses

Purchase of Lace, Nonwoven, zip and hooks

Direct Wages (Labour)

Direct Charges

1100

350

1

10

20

5

385000

1000

11000

22000

5500

Total 386 424600

Prime cost an d factory overheads

Cutting

Garmenting

Finishing(Shimmer effect)

Other overheads

1100

3

50

15

50

3300

55000

16500

55000

Total 118 129800

Cost of 1000 pieces excluding the damage pieces

and extra pieces

582.4 582400

Transportation Cost to the wholesaler

Profit margin (25%)

1000 22

145.6

22000

145000

Selling Cost to wholeseller 750 750000

Selling Cost to retailor by wholeseller 950

MRP of the Garment 1350


8/28

GARMENT : 2 RUFFLED SWEETHEART DRESS

A textured woven dress featuring marrow finished pleated ruffles at the shoulders. Round

neckline. Sweetheart bust. Button-loop slit at the back neck. Shirred shoulders.

Elasticized waist and long sleeves. Semi-sheer. Partially lined. Medium weight.

DETAILS:

40.5" approx length from high point shoulder to hem, 42" chest, 32.25" waist, 27.25"

sleeve length from shoulder ridge, 15" shoulder width

Measured from 1X

Shell & Lining: 100% polyester

Hand wash, line dry

Imported

COLORS: red


9/28

COST SHEET


Range-Ruffled Sweeatheart dresses

Size Available:- XS,S, M,L

Fabric :- 100% PETTotal no. of pieces- 500

Colours Available- Red

Fabric Describation- Textured woven fabric

Size Wise pieces:-

Extra Small-25Small-100

Medium -125

Large-250


Ruffeles on sholders,elastic on west, buttons


Purchase Expenses

Purchase of Lace, Nonwoven, zip and buttons


Direct Charges

550

350

1

10

20

5

192500

550

5500

11000

2750

Total 386 212300Prime cost an d factory overheads

Cutting

Garmenting


Other overheads

550

3

55

15

45

1650

30250

8250

24750

Total 118 64900


and extra pieces

554.4 277200


Profit margin (25%)

500 27

138.6

13500

69300





10/28

GARMENT NO:3 SQUINED SWEETHEART DRESS

This shimmering tube dress features a mesh and sequin overlay. Padded

sweetheart neckline. Seam stitch details. Removable/adjustable elastic spaghetti

straps. Exposed back zipper placket. Finished hemline. Fully lined. Knit.Lightweight.

DETAILS:

- 24.5" approx. length from bust to hem, 26" chest, 25" waist


- Shell and lining: 100% polyester

- Dry clean

- Imported


11/28

COST SHEET


Range-Squined Sweeatheart dresses


Fabric :- 100% PolyesterTotal no. of pieces- 1000

Colours Available- Pink and Nude

Colourwise pieces:-

Pimk-700

Nude-300

Fabric Describation- Double Jersey Kniiteed lightweight

Size Wise pieces:-

Extra Small-200Small-500

Mediun -250

Large-50


Elastic on Spaghetti straps Nonwoven soft fabric for

paddings, zippers for back closure


Purchase Expenses

Purchase of Lace, Elastic, Straps,Nonwoven,

zip

Direct Wages (Labour)Direct Charges

1100

400

1

15

254

440000

1100

16500

275004400

Total 445 489500


Cutting

Garmenting


Other overheads

1100

5

40

30

35

5500

44000

33000

38500

Total 110 121000

Cost of 1000 pieces excluding the damage

pieces and extra pieces

610.5 610500

Transportation Cost to the wholesalerProfit margin (25%)

1000 27152.5

27000152500





12/28

GARMENT NO: 4 METALLIC- BLEND MINI BANDAGE DRESS

A mini metallic-blend bandage dress featuring mesh panels and an illusion neckline.Sweetheart

bust.Sleeveless.Hidden side zipper placket and hook-eye closure.Finished hemline.Semi-

sheer.Unlined.Stretchy. Knit. Lightweight.

DETAILS:

30" approx. length from high point shoulder to hem, 27" chest, 23" waist, 10.75" shoulder width

Measured from Small

Shell: 86% polyester, 9% metallic, 5% spandex/elastane; Contrast: 95% polyester, 5%

spandex/elastane

Hand wash, line dry

Imported

COLORS: black and silver


13/28

COST SHEET


Range-Metallic blend mini bandage dress lace

Size Available:- XS,S, M,LFabric :- 86%PET, 9% metallic, 5%spandex

Contrast fabric- 95% PET, 5% Spandex


Colours Available- Black and Sliver

Colourwise pieces:-

Black-700

Silver-300

Fabric Description- Double Jersey Knitted lightweight


Small-250

Medium -125

Large-25


Mesh panals, zippers for back closure and hooks


Purchase Expenses

Purchase of mesh panals, Nonwoven, zip and

hooks


Direct Charges

550

350

1

15

25

10

192500

550

8250

13750

5500

Total 401 220550


Cutting

Garmenting


Other overheads

550

2

40

25

45

1100

26950

13750

24750

Total 112 66550



574.2 287100


Profit margin (25%)

500 23.3

143.5

11650

71750





14/28

GARMENT NO:5 Tulle Party Dress

A strapless party dress with a sequin bustier top and a full pleated tulle skirt with a narrow

finished wire hem.Invisible zipper in back.Fully lined.Light to medium in weight.

DETAILS:

- 28.5" approx length from high point shoulder to hem, 14.5" chest, 24" waist


-Shell & Lining: 100% polyester; Contrast: 95% polyester 5% spandex

- Dry clean

COLORS: black


15/28

COST SHEET


Range-Tule party dress dresses


Fabric :- 100% PET

Contrast fabric- 95% PET, 5% Spandex


Colours Available- Black

Colourwise pieces:-

Black-1000

Fabric Description- Woven texured

Size Wise pieces:-

Extra Small-100

Small-500

Medium -350

Large-50


Nonwoven soft fabric for paddings, zippers for

back closure fully lined, narrow finish wire hemp


Purchase Expenses

Purchase of Lace, Nonwoven, zip and hooks, wire


Direct Charges

1100

325

1

40

25

5

357500

1100

44000

27500

5500Total 396 435600


Cutting

Garmenting


Other overheads

1100

2

40

40

40

2200

44000

44000

44000

Total 122 134200


and extra pieces

569.8 569800


Profit margin (25%)

1000 27.75

142.45

27750

145000





16/28


17/28

COST SHEET


Range-Animal Print dress with peplum


Fabric :- 91% PET, 9% Spandex


Colours Available- Black and brown print

Fabric Description- Double Jersey Knitted pleated

peplum and bodycon fit

Size Wise pieces:-

Extra Small-200

Small-200

Medium -50

Large-50


Nonwoven soft fabric for paddings, zippers for

back closure


Purchase Expenses

Purchase of Nonwoven, zip and hooks


550

150

1

5

204

82500

550

2750

110002200

Total 180 99000


Cutting

Garmenting


Other overheads

550

3

45

15

30

1650

24750

8250

16500

Total 93 51150


and extra pieces

300.3 150150

Transportation Cost to the wholesalerProfit margin (25%)

500 24.675.1

1230037550


Selling Cost to retailor by wholeseller 500 250000

MRP of the Garment 700 350000


18/28

GARMENT NO: 7 Beige Lace Corset Bustier Dress

Lace bodice corset dress.

Features on the bodice include a sweetheart neckline, attachable clear straps and elasticated back

to fit securely. The skater skirt consists of two different tiers of fabric. Concealed with an

invisible zip at back.Accessories stylist own. Back to hem 84cm. Size Range : UK. 25% Cotton

75% Polyester. HAND WASH


19/28

COST SHEET

Particulars No. of Pieces Amount Total AmountRange-Beige lace Corset Bustier dress


Fabric :- 25% nylon, 75% PET


Colours Available- Beige

Fabric Description- Woven

Size Wise pieces:-

Extra Small-200

Small-500

Medium -250

Large-50


PET Lace, Nonwoven soft fabric for paddings,

zippers for back closure , elastic at back


Purchase Expenses

Purchase of Lace, Nonwoven, zip and hooks.

elastic


Direct Charges

1100

300

1

15

20

5

330000

1100

16500

22000

5500

Total 341 375100


Cutting

Garmenting


Other overheads

1100

3

70

20

40

3300

77000

22000

44000

Total 133 146300

Cost of 1000 pieces excluding the damage piecesand extra pieces

521.4 521400


Profit margin (25%)

1000 28.25

130.35

28250

130350





20/28

GARMENT NO:8 Rare Spot Mesh Bandeau Dress

This evening dress has been crafted from a lightweight woven fabric.

The details include: bandeau styling with a sweetheart neckline, a fitted bodice with a spot print,

a high, fitted waist, a double layered skirt with gathered pleats and a concealed zip fastening to

the reverse. The dress has been cut with a flared fit.


21/28

COST SHEET


Range-Rare spot mesh bandeau dresses

Size Available:- XS,S, M,LFabric :- 100% PET


Colours Available- Mauve

Fabric Description- Lightweight woven


Small-500

Medium -250Large-50


Nonwoven soft fabric for paddings, zippersfor back closure


Purchase ExpensesPurchase of Lace, Nonwoven, zip and hooks


Direct Charges

1100

250

115

15

5

275000

110016500

16500

5500

Total 286 314600


CuttingGarmenting

Finishing

Other overheads

1100360

15

45

330066000

16500

49500

Total 123 135300



449.9 449900

Transportation Cost to the wholesalerProfit margin (25%) 1000 27.7112.4 27700112400





22/28

GARMENT NO:9 Black/Aqua Lace Dress

Adjustable spaghetti straps. Sweetheart neckline.Pleated bodice.Padded bust.Satin waist sash.

Tie front. All over lace.

Approximately 24" side seam. Self: 92% Nylon, 8% Spandex. Contrast: 100% Polyester. Lining:

100% Polyester. Hand wash cold water. Use mild detergent. Do not use bleach. Dry flat. Do not

iron or steam.


23/28

COST SHEET


Range-Lace dresses

Size Available:- XS,S, M,LFabric :- 92% Nylon, 8% Spandex

Contrast fabric- 100% PET Fabric

Lining- 100 % PETTotal no. of pieces- 500

Colours Available- Blue and aqua

Colourwise pieces:-Blue-100

Acqa-400

Fabric Description- Satin waist sash weaved


Small-250

Medium -100Large-50


Nonwoven soft fabric for paddings, zippersfor back closure, Spaghettie Straps, lace

Purchase of raw FabricPurchase Expenses

Purchase of Lace, Nonwoven, zip and hooks


550

9501

35

409

522500550

19250

220004950

Total 1035 569250

Prime cost an d factory overheadsCutting

Garmenting

Finishing

Other overheads

550

3

80

40

70

1650

44000

22000

38500

Total 193 106150



1350.8 675400


Profit margin (25%)

500 31.5

337.7

15750

166850





24/28

GARMENT NO: 10 Rare Neon Scuba Corset Dress With Neon Belt

Neon dress . Featuring a corset style top with a sweetheart neckline and seamed cups, fullyadjustable straps, contrast belt with pin buckle fastening to the waist, gathered pleats to the skirt,

and zip through fastening to reverse.

Designed with a mini cut length.


25/28

COST SHEET


Range-Neon Corset DressSize Available:- XS,S, M,L

Fabric :- 100 % PET

Total no. of pieces- 5000Colours Available- Bright Neon Colours

Fabric Description- Double Jersey KnittedSize Wise pieces:-

Extra Small-1000

Small-2500Medium -1000

Large-500

Other material used-Nonwoven soft fabric for paddings, zippers

for back, belt with buckle, cup, adjustable

straps


Purchase Expenses

Purchase of Lace, Nonwoven, zip and hooksand buckle


Direct Charges

5200

250

1

10

20

5

1300000

5200

52000

104000

26000

Total 286 1487200


Cutting

GarmentingFinishing(Shimmer effect)

Other overheads

5200

3

4015

50

15600

20800078000

260000

Total 108 561600

Cost of 5000 pieces excluding the damagepieces and extra pieces

409.76 2048800


Profit margin (25%)

5000 17.8

102.44

89000

512200





26/28

Time and action plan

Time and action plans are pivotal for a manufacturing process. In the apparel industry, a well-

made and strictly-adhered time and action plan can prove to be quite an asset for the

manufacturer.

It refers to simple managerial tools that can be used to complete a certain task within the defined

time frame. Simply put, it is a list to things that must be done, along with the time by which it

should be done, to complete a certain task. In the garment industry, Time and Action Plan, also

referred to as TnA, is mostly used for manufacturer exporters who need to submit a TnA for each

export order that they receive. However, TnA can be used for various tasks that need to be done.

This article will deal with the application of TnA in the production cycle.

The concept of TnA can be applied effectively for domestic garment manufactures that produce

various styles to be sold to various customers. If a detailed action plan is prepared for various

activities to be done to complete a production cycle of various cutting orders or job cards that

have been issued, then an elaborate system is also needed. In such a system, it should be possible

to track the status of each job card in terms of its work done, and expected date of completion of

the tasks. The steps needed to manage the elaborate system are listed below:

a. Identify what goods will be produced in what sizes for whom and at which production

centre

b. Record the promised date when the production processes required for the production are to

be completed


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Time and action Plan

SEASON : SPRING SUMMERResponsibilities

KEY ACTION ITEMSDESIGN PROD MERC

DATE SCHEDULE DATE

COMPLETED

1.START PROTOTYPES Oct 10 Oct 10

2.DEVELOP QUICK COSTS Oct 14 Oct 14

3.MEET FOR INITIAL LINE ADOPTION Oct 18 Oct 18

4.APPROVE LAB DIPS Oct 24 Oct 24

5.QUANTIFY TRIM Feb29 Feb 29

6. PRODUCTION SAMPLE APPROVAL Nov 3 Nov 3

7.FINALIZE SPECIFICATION Nov 5 Nov 58.FINAL LINE ADOPTION MEETING Nov 6 Nov 6

9.REVIEW MANUFACTUCTURABLITY Nov 7 Nov 7

10.MAKE PRODUCTION PATTERNS Nov 8 Nov 8

11.GRADE PATTERNS AND MAKE

MARKERS

Nov 9 Nov 9

12. IDENTIFICATION OF FABRIC NEEDED

FOR THE ORDER

Nov 10 Nov 10

13.PURCHASE ORDER FOR FABRIC Nov 15 Nov 15

14.RECEIPT OF FABRIC Dec 15 Dec 15

15.PURCHASE ORDER FOR FABRIC Nov 10 Nov 10

16.RECEIPT OF FABRIC Dec 20 Dec 2017.CUTTING Dec 24 Dec 24

18.STITCHING (BATCHWISE) Dec 26 Dec 26

19.FINISHING Dec 30 Dec 30

20.WASHING Jan 5 Jan 5

21. INSPECTION Jan 10 Jan 10

22. PACKING Jan 20 Jan 20

23. FINAL INSPECTION Jan 29 Jan 29

24. BUFFER DAYS Feb 5 Feb 5

25. TRANSPORT Feb 15 Feb 15

26. .SHIPMENT Mar 1 Mar 1

27. LODGING OF DOCUMENTS IN BANK28. RECEIPT OF PAYMENT

NOTES: *DESIGN,*PROD=PRODUCTION ,SALES, MERC=MERCHANDISING


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Referances:-

WWW.forever21.com

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