developing a smoke-free organisation

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Developing a smoke free organisatio n Jane Beenstock, Public Health Consultant

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Page 1: Developing a smoke-free organisation

Developing a smoke free

organisationJane Beenstock,

Public Health Consultant

Page 2: Developing a smoke-free organisation

Lancashire Care NHS Foundation Trust (LCFT)LCFT provides health and wellbeing services for a population of around 1.5 million people within the Lancashire and South Cumbria footprint, including specialist commissioned services for the wider population of the North West region.

Our range of services includes a portfolio of integrated physical and mental health services, with both inpatient and community provision, across children and adults.

We currently employ around 7,000 staff across more than 400 sites.

The map shows the footprint of LCFT and the CCG boundaries along with the local authority boundaries.

CCG Key  Lancashire North

  East Lancashire

  Greater Preston

  Fylde & Wyre

  Blackpool

  Chorley & South Ribble

  West Lancashire

  Blackburn with Darwen

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Major causes of death in England

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5

Burden of disease attributable to 20 leading risk factors for both sexes in 2010, expressed as a percentage of UK disability-adjusted life-years

Source: Murray et al Lancet 2013; 381: 997–1020

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Corporate

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Corporate

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Corporate

Source: Public Health England

44,000 fewer deaths would

occur if people with SMIs had the

same mortality rate as the

general population

(1) Chang C-K, Hayes RD, Perera G, Broadbent MTM, Fernandes AC, et al. (2011) Life Expectancy at Birth for People with Serious Mental Illness and Other Major Disorders from a Secondary Mental Health Care Case Register in London. PLoS ONE 6(5): e19590. doi:10.1371/journal.pone.0019590(2) Brown S, Kim M, Mitchell C et al (2010) Twenty-five year mortality of a community cohort with schizophrenia. British Journal of Psychiatry 196:116-21.

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The untold storyThis corresponds to LE in

1950s in general population!

Chin-Kuo Chang et al May 2011

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Corporate

Smoking-related diseases accounted for 70% of the excess natural

mortality in the cohort.

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How? The components of implementationEvaluationAgreement Communication

& engagementTraining & support

EstatesPolicy & procedures

Agreement from executive team to implement NICE guidance and become completely smokefree,

establish budget and project lead. Establish

implementation team and plan

Establish detailedcommunication plan (internal and external stakeholders). Gather

baseline views of staff to help with developing

briefings

Monitor the impact of implementation and refresh as and

when required

Develop policies and procedures,

seeking legal advice if required

Develop smokefree

champion training and support,

deliver training to staff across the

trust

Remove all smoking shelters and bins. Erect

signs across trust buildings and sites

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Timeline - based on the Scottish plan*

*Nicholson, N. 2011. Smoke-free mental health services in Scotland Implementation guidance. NHS Scotland. Accessed 20.6.14 http//www.healthscotland.com/documents/5041.aspx

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How we got there: the challenges and successes

Internal

Staff views of the policy Training and NRT Service users’ views E-cigarettes

External

The media The local community

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Challenges: staffPersonal and professional

The therapeutic relationship Restrictive practice Capacity issues Right to choose? Personal smoking habits Cultural beliefs about smoking Inconsistent approach across

sites Inconsistent NRT prescription Conflict of leave prescriptions

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Challenges: training and NRT Time to release staff Knowledge and skills to use NRT

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Corporate

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Our culture

Staff animation

Corporatehttp://www.youtube.com/embed/-5yYbVDw_dw

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Challenges: service users

Subversion of security

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Challenges: e-cigarettes

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External challenges: the media

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External challenges: local community

Corporate

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Successes

Regular meetings with local residents

Wards no longer store nicotine products

Leave is only prescribed for therapeutic purposes (consultants charter)

Positive feedback from staff and service users

Staff report when they have been exposed to secondary smoke

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Service users told us…Over the course of the first three

months of giving up I had help and support from staff on the ward,

their encouragement helped me. I also used several forms of art that I completed on the ward to distract

myself from the cravings.

Life on the ward, before the

ban revolved around smoke

breaks and each time, a

member of staff shouted

“SMOKES”.I can remember telling myself

that “nothing was more important than my health –

that’s why I MUST stay quit”.

Page 25: Developing a smoke-free organisation

5th January 2015 Nicotine Management Policy introduced

“Staff and other service users supported and helped me first give up cigarettes and then reduce my addiction to nicotine. They

believed in me and eventually so did I. I say “I can beat cigarettes they no longer own me!” (Guild service user)

Feedback from service users has resulted in policy updates

Quit rate: 26% of service users (n=95) at Guild Lodge who were seen in clinic

Service users who had quit smoking were presented with a certificate and

vouchers by the Trust’s Chief Executive Heather Tierney-Moore,

who said:“It was a delight to be able to present the service users with their awards

and mark such a fantastic achievement. To be able to stop

smoking is a great achievement. It was good to hear about their stop smoking journeys and the reasons

behind wanting to quit, which included both health and financial benefits.”

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Celebrating success

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Challenges: reframing

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An addiction is not a choice

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Service user animation

https://youtu.be/sPq6Z9yWP3Y