developing a social media plan & metrics / girls inc. of greater indianapolis
DESCRIPTION
Presentation for Indiana AFP 10/28/10TRANSCRIPT
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Developing a Social Media Plan & Metrics
Presented by:
Gabrielle Benson, Director of Development
and Public Relations
Jennifer Baltz, Branding & Technology
Coordinator
Abri Hochstetler, AmeriCorps VISTA: Public Relations
Specialist
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Setting Objectives
• Increase brand recognition and organizational transparency
• Create engagement opportunities• Maintain and cultivate relationships• Engage new audiences• Promote an image of Girls Inc. as tech-savvy,
modern, relevant
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Identifying Our Audience
Volunteers Non ProfitsDonors Young Alums Media Social Media Influencers
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Choosing the right networks
Evaluation Questions• Does the site help us meet our objectives?• Does the site reach our audience?• Is the site secure and risk manageable?
Analysis • Peer Reviews• Data on each network (demographics of users)
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Managing the Noise
• Consider staff resources, time, and voice• Calendar planning for short and long term• Continual evaluation of existing and new
platforms
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Engaging in the Conversation
• Comment on and retweet posts about community, sector, and topics of expertise
• Listen and respond • Relationship building • Fundraising is our last priority!
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Our Strategy
Blog
Website
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Measuring Effectiveness
• Weekly Activity Report• Tools
– Twitalizer– Hootsuite– Google Analytics– Facebook Insights
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Measuring Effectiveness• Weekly Activity Report
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Integration
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Campaigns
Scholarship Campaign 2010
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Keeping Up
Resources, blogs, twitter handles, SM networking• Abri’s picks
– Events: IndySMB, Professional Groups – Blogs: Katya Andresen, Kivi Leroux-Miller, Beth Kanter– Twitter: @ AmyStark, NancyMyrland, Jessica_Journey, roundpeg,
rosettathurman, kyleplacy, edeckers
• Jennifer’s picks– Events: NTEN’s Nonprofit Technology Conference– Blogs: Chris Brogan, Copyblogger, Nancy Schwartz
• Gabie’s picks– Events: Blog Indiana Conference – Blogs: Mashable, NonProfit Tech 2.0, ProBlogger Blog– Twitter: @ nathan_hand, indymediaschool, jasonfalls, silversquare
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Thank You!www.girlsincindy.org
@girlsincindy