THIS WEEK ON Inbound Agency Journey

Episode 32Inbound Agency Journey

SETTING A CLEAR VISION

MARISA SMITH, The Whole Brain Group

I REALIZED THAT ICOULDN’T KNOW

EVERYTHING ABOUT EVERYTHING.

MARISA SMITH, The Whole Brain Group

I REALIZED I NEEDED TO EMPOWER PEOPLE WHO

WERE BOUGHT INTO OUR VISION.

MARISA SMITH, The Whole Brain Group

WE NEEDED A CULTURE SHIFT. WE NEEDED TO STOP JUST DISCUSSING THINGS

AND START ADDING ACCOUNTABILITY.

SETTING SYSTEMS SO YOU CAN LET GO

MARISA SMITH, The Whole Brain Group

WHEN WE PUT THE RIGHT STRUCTURE IN PLACE, IT

FREED ME UP.

MARISA SMITH, The Whole Brain Group

ONCE I TRUSTED THAT EVERYONE WAS ON THE

SAME PAGE, I FELT COMFORTABLE LETTING

GO.

MARISA SMITH, The Whole Brain Group

WE USE COMPANY SCORE CARDS TO HELP US FIND PROBLEMS BEFORE THEY

BECOME A BIG DEAL.

ALIGN MARKETING AND SALES

MARISA SMITH, The Whole Brain Group

EVERYTHING IS A SALES AND MARKETING GOAL, NOT JUST A MARKETING

GOAL.

USE PROCESS TO DIFFERENTIATE YOUR

AGENCY

MARISA SMITH, The Whole Brain Group

PUT RECURRING TASKS INTO TEMPLATES TO

SYSTEMIZE YOUR AGENCY PROCESSES.

MARISA SMITH, The Whole Brain Group

EVERYTHING THAT NEEDS TO BE REPEATED GETS PUT

INTO A TEMPLATE.

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