developing and growing facebook pages
DESCRIPTION
Here are 13 rules for developing and growing a business Facebook page. This presentation will give you actionable items to improve your Facebook page immediately.TRANSCRIPT
Effective methods for developing a business Facebook page
Jamie Duklas
About Me...
• Lead social media strategy for Jeppesen, a Boeing company
• In 2 months, grew JeppDirect facebook to the top 4% of all Facebook pages*
• Was Director of Marketing for a social network• Write on social media for Examiner.com• Alliteration is my favorite literary device
Effective methods for developing a business Facebook page – Jamie Duklas
*Source: Sysomos 11/09
What I’ll cover
13 rules for...GrowingBuilding &
a business Facebook page
Effective methods for developing a business Facebook page – Jamie Duklas
First. What are the reasons…
People ‘‘like’’ a business page:
Effective methods for developing a business Facebook page – Jamie Duklas
Source: iModerate Research; March 10, 2010
Rule #1: Get a good profile image
vs
Effective methods for developing a business Facebook page – Jamie Duklas
Rule #1: Get a good profile image
vs
Effective methods for developing a business Facebook page – Jamie Duklas
TIP: Include a person in your profile image to make it more personable
Rule #2: Be human
vs
Effective methods for developing a business Facebook page – Jamie Duklas
Rule #2: Be human
• Social media is meant to be social • Talk with your fans, not at them• Include the names of the people
managing your page• Be helpful – repost questions• Reply to posts!
Effective methods for developing a business Facebook page – Jamie Duklas
TIP: Your page needs to be for your fans first and for you second
Rule #2: Be human
Effective methods for developing a business Facebook page – Jamie Duklas
Rule #3: Set expectations
• Provide a clear comments policy• When deleting posts you can refer to this policy
Effective methods for developing a business Facebook page – Jamie Duklas
Rule #4: Create custom tabs
• Product specials / features• Sweepstakes / contests• Games• Shopping• Store locator• Hiring• Timely (holidays & seasons)• Video, polls, quizzes, Twitter box
Effective methods for developing a business Facebook page – Jamie Duklas
Rule #5: Be timely & relevant
Effective methods for developing a business Facebook page – Jamie Duklas
Rule #6: Make a custom tab your landing page
Effective methods for developing a business Facebook page – Jamie Duklas
TIP: Include Like Us with an arrow on the landing page tab. It is even more powerful if there is an incentive included.
Which one is more powerful to get you to ‘‘like’’?
Effective methods for developing a business Facebook page – Jamie Duklas
vs
Rule #7: Create calls to action
• This should be everywhere!• Actions to encourage:
– Liking the page– Responding to posts– Sharing (Share buttons)– Links to website with discounts– Contests
Effective methods for developing a business Facebook page – Jamie Duklas
TIP: More engagement (likes & comments) in your posts will increase exposure of your posts in people’s news feed.
Rule #8: Post often & effectively
• Post at least 5 times a week• Be timely• Post as a question• Post lots of photos
Effective methods for developing a business Facebook page – Jamie Duklas
TIP: When you reach 10,000 likes you get Post Insights for each post
TIP: Post in the morning for more comments & likes on your post.
Rule #9: Encourage passion
• Creates a strong connection to your page• Can be a brand, fears, goals, causes• There has to be a real connection to your brand• Find what works for your brand & own it:
– Anti-virus software: Privacy– Dell / Amex: Small Businesses / Entrepreneurship– Aviation: ‘‘Why you fly’’
Effective methods for developing a business Facebook page – Jamie Duklas
Rule #10: Promote your page
• Promote everywhere: your website, online ads, print ads, shipping boxes, receipts, in store
• Get a custom Facebook URL• Use Facebook Connect
Effective methods for developing a business Facebook page – Jamie Duklas
TIP: Don’t just promote. Also incentivize.
Rule #11: Advertise on Facebook
• Great way to grow your likes• Put ‘‘Like us’’ in your ad copy• Run lots of ads and target for cost effectiveness
Effective methods for developing a business Facebook page – Jamie Duklas
Rule #12: Make it viral
• Ask questions in posts• Add share buttons• Use the passion factor• Create contests & games
Effective methods for developing a business Facebook page – Jamie Duklas
TIP: You can easily add a share button to any FBML based creative
Rule #12: Make it viral
Effective methods for developing a business Facebook page – Jamie Duklas
Rule #13: Reward your likers
• Recognition• Discounts• Contests / Sweepstakes• Insider information• Do this & watch word of mouth spread!
Effective methods for developing a business Facebook page – Jamie Duklas
TIP: A negative post is your greatest opportunity
Put these 13 rules to use!1. Get a good profile image2. Be human3. Set expectations4. Create custom tabs5. Be timely & relevant6. Make a custom tab your landing page7. Create calls to action8. Post often & effectively9. Encourage passion10. Promote your page11. Advertise on Facebook12. Make it viral13. Reward your likers
Effective methods for developing a business Facebook page – Jamie Duklas
TIP: Remember a lot of these rules build off each other. You can incorporate many of them into the same item.
Questions?
• LinkedIn.com/in/jamieduklas• Twitter.com/jduklas• Social-Media-Strategist.com
Effective methods for developing a business Facebook page – Jamie Duklas
Connect with me:
NOTE: This presentation will be posted on SlideShare.net under my name