Social MediaElevating your brand and reputation on

Fiona Lucas iRespectOnline

Futureproof Your Kids

LET’S TALK ABOUT “PERSONAL BRAND”

“personal brand” is a euphemism, a shortcut for expectations people have of us, our network and personal connections, the

experiences we offer, the promises we make, our reputation, and our accomplishments –

Seth Godin

You are a UNIQUE IDENTITY. It’s important to be yourself, be an

authentic person – bring your WHOLE SELF

and be true to you.

Perception isReality!Perception + Reality = reputation

Warren Buffet

W

We say 5 years to build a reputation online and less than 5 seconds to destroy it

Etiquette in the online world

Email How we respond to comments and criticism

How you use your personal profile in business

Etiquette towards your competitors

Instant messages Text

TOP ETIQUETTE TIPS• Stay neutral and unbiased – do not let your personal views cloud your

professional response• Grammar and punctuation matters (use Grammerly if you need to).• Always read the terms or rules of engagement for groups that you join.• Use the phone – don’t let email threads get too long, or if you get the

feeling the message is being lost or misconstrued, don’t delay• If you disagree in an online conversation, stick to facts, and politely and

respectfully share your point of view. Do not insult the other person.• Use your real name in network groups• Never post when angry, overtired or after too many wines.• You don’t have to accept everyone as a friend, but politely explain and

offer alternatives.

4R’s Reputation Framework®Overview for business

RESPECT

RESPONSIBILITY RESEARCH

RESILIENCE

3 Pillars of Online Reputation

Your professional public profile

• Found quickly online – even when starting out• NOT a resume – it’s a

snapshot of your professional experience

and capabilities• Grow your network• Create opportunity• Showcase your work

• Stay up to date with your industry news

Your piece of real estate• You own it (and make sure

you do own your domain name for yourself)

• Create Content – use your blog. Your Voice, not

someone else’s.• Pull your content into one

place.• Repurpose

Choose 2-3 at first• Don’t overwhelm yourself

or spread yourself too thin• Have a content plan in

place• Use your time wisely• Keep up to date with

changes via a professional• Monitor daily

• Respond quickly• Images, Video

LinkedIn Website Social media Platforms

What content - Where

Visual AppsHashtags on IG

2-3 in main post, add more #tags in

comment (brand and popular)

Pinterest: abouts wants and needs and

dreamsinspirational/original

text on imagesvideo

LinkedInRepurpose blogs to

LinkedIn PublishProfessional toneDiscuss TrendsShare content

Invite commentary

Facebook Conversational tone

FriendlyNot salesy

On your pageKeep groups about

discussion and value

TwitterBrief Summaries

One liners re stats with link – all links auto

resized to 23 characters

No more than 2 #tagsAvoid fb links

Breaking newsListening

Social media and the online world is just as diverse as outside in the real world. There is no one size fits all. You need to modify and adapt your content to suit.

Fresh ideas

Great Images

Awesome Content

DeliverValue

Release Your Inner Awesome

Connect with us now:

Twitter: @irespectonlinewww.irespectonline.comwww.facebook.com/irespectonline