Developing Business Programs and Developing Business Programs and Linkages to the Private SectorLinkages to the Private Sector

Enrique Perez, J.D.Enrique Perez, J.D.Director – International Business ProgramsDirector – International Business Programs

Rancho Santiago Community College DistrictRancho Santiago Community College District

Rancho Santiago Community College District

Chancellor – 7 Member Board of Trustees

2 colleges - Santa Ana College-Santiago Canyon College

2 college Presidents

72,000 Students

70% Hispanic

Santa Ana College – Very strong International Business Curriculum

RSCCD

ECONOMIC DEVELOPMENT MISSION

To advance California´s growth and global competitiveness through education and services focusing on workforce development, technology deployment, and business development consistent with the needs of the state and regional economies.

RSCCD Business Programs

SMALL BUSINESS DEVELOPMENT CENTER

CENTER FOR INTERNATIONAL TRADE DEVELOPMENT

CALIFORNIA MEXICO TRADE ASSISTANCE CENTER

TOP QUESTION = WHY DOES RSCCD DO THIS?

– Develop new businesses = Create new jobs

– Generate more TAX dollars!

Small Business Development Center (“SBDC”)

Partnership between State and Federal government Funded by the Small Business Administration, State

Chancellor's Office and RSCCD Provides business consulting services to existing small

businesses and start-ups –– Business Plans

– Seminars – accounting, legal, balance sheets, financing

– Assist in obtaining financing

Center for International Trade Development (“CITD”)

Funded by the State Chancellor's Office and RSCCD

Provides business consulting services to existing small and medium-sized businesses that are looking to export or import products or services – Seminars – import-export, financing, legal– Provide contacts to suppliers, distributors, manufacturers

outside of the United States – Provide one-on-one consulting at the CITD or company

location

California Mexico Trade Assistance Center (“CMTAC”)

Was funded by the State Chancellor's Office and RSCCD

Provides business consulting services to existing small and medium-sized businesses that are looking to export, import or invest in Mexico or California – Seminars – import-export, investment, financing, legal– Trade Missions to ALL of Mexico – Provide contacts to suppliers, distributors, manufacturers,

banks, investors in Mexico – Provide one-on-one consulting

Developing The PROGRAMS into a Developing The PROGRAMS into a Business CENTER Business CENTER

July 2000

Old Metal Desk Furry Pink Chair 1970´s phone 4 seminars on the ABC´s of import-export No corporate partners Private Sector funding - $0.00 No clients No defined business development strategy!

Why? Educators Established The Business Center without Private Sector Assistance nor Support

In order to establish strong ties to the Private Sector - You must think like the Private Sector!

Development of RSCCD Business StrategyStep 1 - District Support

ChancellorVice ChancellorBoard of TrusteesPublic Relations Director Re-Organization of Director Of International Business

Development of RSCCD Business Strategy Step 2: Define Clear Objectives

What does the Center SPECIFICALLY do?

Who is the CLIENT?

Who are the STAKEHOLDERS?

What is our “COMPETITIVE ADVANTAGE”?

Biggest Problem

TRYING TO BE ALL THINGS TO ALL PEOPLE.

Development of RSCCD Business StrategyStep 3: Develop a Specialization

NOT BEING ALL THINGS TO ALL PEOPLE BUT

BEING ALL THINGS TO SOME PEOPLE.

Mexico.

Mexico.

Mexico.

Why Only Mexico?

• Who is the CLIENT? STAKEHOLDERS?

• Community, Board of Trustees, Businesses, Elected Officials, Media, CA Top Market, Students

• COMPETITIVE ADVANTAGE”?

• Educational Institution

• Cultural Understanding

• Vision

• If you understand the MARKET (HISPANIC) = Corporate Support

Development of RSCCD Business Strategy

Step 4: Advisory Board

• Citigroup, Bank of America, Nacional Financiera, Toyota Financial

• Costco, Walmart

• Univision

• Merill Lynch

• FEDEX

• Adorno, Yoss, Alvarado and Smith

• Pricewaterhouse

• Chevron

• Chambers of Commerce

March 2006

Professional Office - All 3 centers Corporate partners ClientsDefined business development strategy

Funding from State - $178,000Private Sector funding – $650,000 - 2005

RSCCD Business Center Services

Specialized Seminars and Training for Businesses Specialized Conferences Specialized One-on-One Business Consulting Trade Missions to Mexico – Business Matchmaking Trade Missions to California – Business MatchmakingGovernment contacts in Mexico and California Trade Missions for Elected Officials

Success Stories

Mexican Clubs in CaliforniaCostcoHome Depot GiganteCalifornia Chamber of Commerce Nacional Financiera

Some Current Projects

Univision

Toyota Financial Corporation

Current RSCCD Business Strategy

Continue to expand its resources in California and US

Establish Offices Throughout Mexico via Government or Educational Institutions

Thank you.

See you in Mexico!