© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1

WebEx Connect:Developing, Distributing and

Monetizing SaaS applications

Web 2.0 ExpoApril 24, 2008

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2

Agenda

Web 2.0 for Business– What does it mean for ISVs?

WebEx Connect– Platform for Unified Collaboration

– Publishing applications

– Platform Services

Cisco WebEx Marketplace

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3

Web 2.0 changed content publishing for consumers

Opportunityto monetizecontent

Contentmashupcustomizedby end user

Platformfor content development

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To change application publishing for business…

Platformfor application development

Applicationmashupcustomizedby end user

Opportunityto monetizeapplications

1 2 3

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WebEx Connect changes Application Publishing for Business

• Open services architecture

• Rich set of APIs

• Free to develop on

• Free individual client

• Context: Collaboration

USERSGROUPS

POLICY OTHER

SERVICESTEMPLATE &

WIDGET LIB

Platformfor application development

Applicationmashupcustomizedby end user

Opportunityto monetizeapplications

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6

WebEx Connect Concepts

Compelling, Converged User ExperienceCollaboration must be “adopted” by end-users

Integration of existing collaboration silos is insufficient

Intra and Inter-company collaborationHighest value collaborations often cross company boundaries

Business Process Focused and OptimizedCommunication and collaboration are about business process acceleration not personal productivity

Mass customization required for semi-structured processes

Open and ExtensibleNo single technology or vendor is “the answer”

Secure, Manageable and Policy Compliant

Cost Effective to Deploy and MaintainSaaS Delivery model has fundamental advantages

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7

Rich Client Mobile Client

WebEx Connect Clients

Web Client

WebEx Connect Components

MediaTone

Real-time Collaboration Web 2.0

A P P L I C A T I O N C O N N E C T O R S E R V I C E S

O P E R A T I O N S & A D M I N I S T R A T I O N S E R V I C E S

On-Demand Network

Asynchronous Collaboration

“WebEx U Collab” “ WebEx for Sales” “WebOffice 2.0” Partner App #1 Partner App #2

Collaborative Composite Applications

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Virtual, Collaborative Team Spaces

Create multiple project spaces

Be more productive and work more effectively with colleagues

Gain control of your team content and information

Share documents & files

Personalize your environment

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Document Sharing

• Provide virtual team members with secure anytime, anywhere access to project documents and files.

• See relevant document information, such as who owns the document and when it was last modified.

• Locate information instantly using advanced full-text search.

• Establish and organize a folder hierarchy.

• Upload documents easily through drag and drop.

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Persistent Chat

• Exchange ideas and opinions in structured, hierarchical threads.

• Chat sessions remain in place for later reference.• Make decisions faster through brainstorming and

teamwork.

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Secure Instant Messaging

• Group Chat

• File Transfer

• VoIP

• Video

• Desktop Share

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Sales Engagement Application

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Sales Engagement Application

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Virtual Emergency Operations Center

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WebEx Connect Platform ServicesReal-time Collaboration• Instant Messaging• Persistent Chat• Web Meetings• Audio• Video

Asynchronous Collaboration• Document Management• Task Management• Calendar• Wiki• Social Bookmarking

MediaToneOn-Demand Network

CO

NN

EC

T P

LA

TFO

RM

SER

VIC

ES

CO

NN

EC

T P

LA

TFO

RM

SER

VIC

ES

Web 2.0 services• Tagging• Rating• Profile• Blog• Personalization

A P P L I C A T I O N C O N N E C T O R S E R V I C E S

APPLICATION CONSTRUCTNOTIFICATION

SEARCHSTORAGE ANALYTICSWORKFLOW

O P E R A T I O N S & A D M I N I S T R A T I O N S E R V I C E S

IDENTITYPOLICY

SECURITY PROVISIONING

AUDITBILLING

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 17

WebEx Marketplace Comprehensive

– One-stop shop for collaborative applications

Interactive– Web Events

– Web Demos

– Instant Messaging

Personal & Customized

A Robust Community– For Partners, Developers, Customers and Prospects

Conversational & Engaging– Buy, Sell, Try, Demo, Download, Learn, Explore, Communicate and Connect

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Sample Marketplace Applications

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Composite apps

PULL

widgets

WebEx apps

Partner apps

Marketing the Marketplace Applications

PUSH

WebEx Marketing

Webinars

Live online demos

Marketplace

Web-Touch salespresentations

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Selling the Marketplace Applications

Webinars Live online demos

Web-touch sales

presentations

Click-to-Connect

Marketplace ListingCisco sales and channels

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 21