developing innovative new products for the ageing...
TRANSCRIPT
![Page 1: Developing innovative new products for the ageing consumerd3hip0cp28w2tg.cloudfront.net/uploads/2016-12/nutritionforhealthya… · Developing innovative new products for the ageing](https://reader033.vdocument.in/reader033/viewer/2022043021/5f3d0062becee676243884b8/html5/thumbnails/1.jpg)
Jonathan Amies Head of Specialist Nutrition, apetito
Developing innovative new products for the ageing consumer
![Page 2: Developing innovative new products for the ageing consumerd3hip0cp28w2tg.cloudfront.net/uploads/2016-12/nutritionforhealthya… · Developing innovative new products for the ageing](https://reader033.vdocument.in/reader033/viewer/2022043021/5f3d0062becee676243884b8/html5/thumbnails/2.jpg)
A bit about us…
Hospitals Wiltshire Farm Foods Local authorities
Care Homes
![Page 3: Developing innovative new products for the ageing consumerd3hip0cp28w2tg.cloudfront.net/uploads/2016-12/nutritionforhealthya… · Developing innovative new products for the ageing](https://reader033.vdocument.in/reader033/viewer/2022043021/5f3d0062becee676243884b8/html5/thumbnails/3.jpg)
State of the Nation: An ageing population
Rapidly ageing population
• 11.6 million over 65s¹
• 1.5 million over 85, set to double in 23 years¹
• 1 in 3 will reach 100²
• UK life expectancy estimates
at the age of 65 are 85.9 for
women and 83.4 for men.²
• But… Many of these years
will be spent in ill health.
1 Mid-2015 Population Estimates UK Office for National Statistics, 2016
2 National Life Tables: United Kingdom, 2012-2014, Office for National Statistics, 2015
![Page 4: Developing innovative new products for the ageing consumerd3hip0cp28w2tg.cloudfront.net/uploads/2016-12/nutritionforhealthya… · Developing innovative new products for the ageing](https://reader033.vdocument.in/reader033/viewer/2022043021/5f3d0062becee676243884b8/html5/thumbnails/4.jpg)
State of the Nation: Ageing and long-term illness
10.7 12.1
7.5
9.7
0
5
10
15
20
25
Men Women
Health expectancy at 65
ill health
good health
4 million
6.25 million
2016 2030
Over 65s with a limiting longstanding
illness
Health expectancy at birth and at age 65 in the United Kingdom, 2009-11, Statistical Bulletin, Office for
National Statistics, 2014
c.60%
Disability-free life expectancy is rising more
slowly than life expectancy – the length of
time we are likely to live - meaning that
people are living for more years with
disabilities. 18
22
![Page 5: Developing innovative new products for the ageing consumerd3hip0cp28w2tg.cloudfront.net/uploads/2016-12/nutritionforhealthya… · Developing innovative new products for the ageing](https://reader033.vdocument.in/reader033/viewer/2022043021/5f3d0062becee676243884b8/html5/thumbnails/5.jpg)
State of the Nation: Age related illness
Stroke
• By age 75, 1 in 5 women and 1 in 6 men will have had a stroke
Dementia
• 850,000 people living with dementia in the UK, 90% are over 65
• The number is expected to rise to 2 million by 2050
Malnutrition
• 44% of people admitted to hospital aged 80+ at risk of malnutrition
Osteoporosis
• One in two women and one in five men over the age of 50 will break a
bone mainly as a result of poor bone health
Dysphagia
• 15% of over 65s are estimated to have dysphagia
![Page 6: Developing innovative new products for the ageing consumerd3hip0cp28w2tg.cloudfront.net/uploads/2016-12/nutritionforhealthya… · Developing innovative new products for the ageing](https://reader033.vdocument.in/reader033/viewer/2022043021/5f3d0062becee676243884b8/html5/thumbnails/6.jpg)
1. Rapidly ageing population 2. Increase in long-term illness 3. Food for prevention and management
![Page 7: Developing innovative new products for the ageing consumerd3hip0cp28w2tg.cloudfront.net/uploads/2016-12/nutritionforhealthya… · Developing innovative new products for the ageing](https://reader033.vdocument.in/reader033/viewer/2022043021/5f3d0062becee676243884b8/html5/thumbnails/7.jpg)
Developing Innovative New Products for the Ageing Consumer
• ‘Healthy’
• Energy Dense
• Fortified with key
micronutrients
• Allergies and
intolerances
• Softer Foods
![Page 8: Developing innovative new products for the ageing consumerd3hip0cp28w2tg.cloudfront.net/uploads/2016-12/nutritionforhealthya… · Developing innovative new products for the ageing](https://reader033.vdocument.in/reader033/viewer/2022043021/5f3d0062becee676243884b8/html5/thumbnails/8.jpg)
Developing Innovative New Products for the Ageing Consumer:
Softer Foods
![Page 9: Developing innovative new products for the ageing consumerd3hip0cp28w2tg.cloudfront.net/uploads/2016-12/nutritionforhealthya… · Developing innovative new products for the ageing](https://reader033.vdocument.in/reader033/viewer/2022043021/5f3d0062becee676243884b8/html5/thumbnails/9.jpg)
Dysphagia
A swallow can be broken into three stages
Before the mouth
(pre-oral)
In the mouth
(Oral)
Moving to the stomach
(Pharyngeal phase)
![Page 10: Developing innovative new products for the ageing consumerd3hip0cp28w2tg.cloudfront.net/uploads/2016-12/nutritionforhealthya… · Developing innovative new products for the ageing](https://reader033.vdocument.in/reader033/viewer/2022043021/5f3d0062becee676243884b8/html5/thumbnails/10.jpg)
Step 1: Pre-oral stage
• Does it look good?
• Does it smell good?
• Can I tell what it is?
• Am I confident I’ll like it?
Why does it matter?
• Stimulate appetite
• Increase nutritional intake
• Dining with Dignity
1. Before
the mouth
![Page 11: Developing innovative new products for the ageing consumerd3hip0cp28w2tg.cloudfront.net/uploads/2016-12/nutritionforhealthya… · Developing innovative new products for the ageing](https://reader033.vdocument.in/reader033/viewer/2022043021/5f3d0062becee676243884b8/html5/thumbnails/11.jpg)
Step 2: Oral stage
• Does it taste good?
• Will it do good?
• Will I want more?
Why does it matter?
• Food as a pleasure, not a chore
• Preventable malnutrition
2. In the
mouth
![Page 12: Developing innovative new products for the ageing consumerd3hip0cp28w2tg.cloudfront.net/uploads/2016-12/nutritionforhealthya… · Developing innovative new products for the ageing](https://reader033.vdocument.in/reader033/viewer/2022043021/5f3d0062becee676243884b8/html5/thumbnails/12.jpg)
Step 3: Pharyngeal stage
• Can I swallow it?
• Will I choke?
• Will I aspirate?
Why does it matter?
• Fear
• Choking
• Aspiration Pneumonia
3. Moving
to the
stomach
![Page 13: Developing innovative new products for the ageing consumerd3hip0cp28w2tg.cloudfront.net/uploads/2016-12/nutritionforhealthya… · Developing innovative new products for the ageing](https://reader033.vdocument.in/reader033/viewer/2022043021/5f3d0062becee676243884b8/html5/thumbnails/13.jpg)
![Page 14: Developing innovative new products for the ageing consumerd3hip0cp28w2tg.cloudfront.net/uploads/2016-12/nutritionforhealthya… · Developing innovative new products for the ageing](https://reader033.vdocument.in/reader033/viewer/2022043021/5f3d0062becee676243884b8/html5/thumbnails/14.jpg)
![Page 15: Developing innovative new products for the ageing consumerd3hip0cp28w2tg.cloudfront.net/uploads/2016-12/nutritionforhealthya… · Developing innovative new products for the ageing](https://reader033.vdocument.in/reader033/viewer/2022043021/5f3d0062becee676243884b8/html5/thumbnails/15.jpg)
![Page 16: Developing innovative new products for the ageing consumerd3hip0cp28w2tg.cloudfront.net/uploads/2016-12/nutritionforhealthya… · Developing innovative new products for the ageing](https://reader033.vdocument.in/reader033/viewer/2022043021/5f3d0062becee676243884b8/html5/thumbnails/16.jpg)
![Page 17: Developing innovative new products for the ageing consumerd3hip0cp28w2tg.cloudfront.net/uploads/2016-12/nutritionforhealthya… · Developing innovative new products for the ageing](https://reader033.vdocument.in/reader033/viewer/2022043021/5f3d0062becee676243884b8/html5/thumbnails/17.jpg)
Angie’s story
![Page 18: Developing innovative new products for the ageing consumerd3hip0cp28w2tg.cloudfront.net/uploads/2016-12/nutritionforhealthya… · Developing innovative new products for the ageing](https://reader033.vdocument.in/reader033/viewer/2022043021/5f3d0062becee676243884b8/html5/thumbnails/18.jpg)
...because everyone deserves a great meal
Thank you