developing loyal customer
DESCRIPTION
Several tips which is inspiring us to develop loyalty reward program. Still basic. You can improve with what resource and condition you have.TRANSCRIPT
Teguh PrayogoTwitter : @teguh_trainer
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If you know your product, you are a human CATALOG
If you know your services, you are a TECHNICIAN
If you know you can match your products and services to the customer’s needs, you are a SALESPERSON
If you know your customer’s problems and business, you are a CONSULTANT
If you know your customer’s industry, market challenges, and competitors, you are an EXPERT
Loyalty Programs
• Clear benefits
• Achievable rewards
• Consistency
• Appreciation
• Engaging
• Sustainability
• Rewarding referrals
• A feeling of Personalized and ongoing print and electronic communications
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“The function of business is to attract and maintain customers.”
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Why customers stop doing business with a company?
Move away
Develop friendships or business alliances with other companies
Go out of business
Leave because of quality issues
Didn’t like the way they were treated
Listening
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Rap on plane
Christmas
Perceived ValueDefined by your customers
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On-TimeDelivery
Personal Technical
Service
Every Service Point is Critical
• Parking
• Checking in
• Locating your room
• Examining your room
• Wireless access
• Examining the bathroom
• Comfort of the bed
• Identify the POC
• Understand what value your customer desire from each POC
• If there is a disconnect Develop your employees and improve processes to fill the GAP.
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• Revenue and Market Share Increase
• Employee Retention Increase
• Profits Increase
• Costs Shrink
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What is a Loyal Customer Worth?
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Example: Manufacturing Firm
Example: Retail Industry