developing mobile apps for china
DESCRIPTION
This presentation was developed for @Appconomy by its development team members Mike Roeder and Brandon DuRette, first presented by them at @ATXStartupWeek September 9, 2011. It is intended to convey general knowledge of the developers about producing apps for users of mobile devices in China, as of the time they created it. For more detailed information about app development in and for China, viewers of the presentation are invited to visit http://developer.appconomy.com. PLEASE NOTE: The presentation is copyrighted via the Creative Commons commercial attribution share-alike license (see: http://en.wikipedia.org/wiki/Share-alike) meaning it may be downloaded and used for other commercial purposes, as long as it is attributed to Appconomy, Inc. and that any copyrighted work produced convey the identical rights to others.TRANSCRIPT
© 2011 Appconomy TM. All rights reserved.September 20111
© 2011 Appconomy TM. All rights reserved.September 2011
Developing Mobile Apps For China
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Brandon DuRette, Mike Roeder
© 2011 Appconomy TM. All rights reserved.September 2011
• 800M mobile users
Why China?
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“In China when they say you are one in a million there are a thousand just like you”
© 2011 Appconomy TM. All rights reserved.September 20114
• 800M mobile users• Growing middle class
Why China?
© 2011 Appconomy TM. All rights reserved.September 20115
• 800M mobile users• Growing middle class• Smartphone adoption
Why China?
© 2011 Appconomy TM. All rights reserved.September 20116
• 800M mobile users• Growing middle class• Smartphone adoption• Downloads
Why China?
© 2011 Appconomy TM. All rights reserved.September 2011
How is China different than other markets?
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• Culture & Language• Government Regulations• Technical Challenges• Competition & Partnership Opportunities• Partnership Challenges / Day-2-Day Ops
© 2011 Appconomy TM. All rights reserved.September 2011
• Age under 35
Culture & Language
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© 2011 Appconomy TM. All rights reserved.September 20119
• Age under 35• Jailbreak
Culture & Language
“Support Service: Free SIM-trimming, jailbreak, installation of more than 10 hot apps.”
© 2011 Appconomy TM. All rights reserved.September 20111 0
• Age under 35• Jailbreak• Marketplaces
Culture & Language
© 2011 Appconomy TM. All rights reserved.September 20111 1
• Age under 35• Jailbreak• Marketplaces• Entertainment
Culture & Language
© 2011 Appconomy TM. All rights reserved.September 20111 2
• Age under 35• Jailbreak• Marketplaces• Entertainment• Feature Phones
Culture & Language
© 2011 Appconomy TM. All rights reserved.September 20111 3
• Age• Jailbreak• Marketplaces• Entertainment• Feature Phones• Execution over legal protection
Culture & Language
© 2011 Appconomy TM. All rights reserved.September 2011
• Great Firewall of China
Government Regulations
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© 2011 Appconomy TM. All rights reserved.September 20111 5
• Great Firewall of China• State-owned Enterprises
Government Regulations
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• Great Firewall of China• State-owned Enterprises• Legal agreements take time
Government Regulations
© 2011 Appconomy TM. All rights reserved.September 20111 7
• Great Firewall of China• State-owned Enterprises• Legal agreements take time• Less open to competition
Government Regulations
© 2011 Appconomy TM. All rights reserved.September 2011
• Scaling
Technical Challenges
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© 2011 Appconomy TM. All rights reserved.September 20111 9
• Scaling• Geographic Homing
Technical Challenges
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• Scaling• Geographic Homing• Deployment
Technical Challenges
© 2011 Appconomy TM. All rights reserved.September 20112 1
• Scaling• Geographic Homing• Deployment• Unfamiliar Integrations
• QQ (Skype), Sina Weibo (Twitter), Renren (Facebook)
Technical Challenges
© 2011 Appconomy TM. All rights reserved.September 20112 2
• Scaling• Geographic Homing• Deployment• Unfamiliar Integrations
• QQ (Skype), Sina Weibo (Twitter), Renren (Facebook)• Prepare for localization and frequent
translation
Technical Challenges
© 2011 Appconomy TM. All rights reserved.September 2011
• Difficult to go it alone
Competition & Partnerships
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© 2011 Appconomy TM. All rights reserved.September 20112 4
• Difficult to go it alone• China is not behind the U.S.
Competition & Partnerships
© 2011 Appconomy TM. All rights reserved.September 20112 5
• Difficult to go it alone• China is not behind the U.S.• There are big brands in China that are
unfamiliar in the U.S.
Competition & Partnerships
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• 13 hour time difference
Partnership Challenges / Day-To-Day Operations
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• 13 hour time difference• Unreliable connectivity
Partnership Challenges / Day-To-Day Operations
© 2011 Appconomy TM. All rights reserved.September 20112 8
• 13 hour time difference• Unreliable connectivity• Language
Partnership Challenges / Day-To-Day Operations
© 2011 Appconomy TM. All rights reserved.September 2011
• 13 hour time difference• Unreliable connectivity• Language• Blocked tools
Partnership Challenges / Day-To-Day Operations
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© 2011 Appconomy TM. All rights reserved.September 2011
Platform - learn about the set of services Appconomy is developing. Talk to Maarten.
Jobs - learn how to get involved at Appconomy. Talk to Susie.
[email protected]@appconomy.com
The End.
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