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WHO’S YOUR VOICE 2.0: DEVELOPING STUDENT STAFF AND A FIRST CLASS RECRUITMENT PROGRAM Office of Future Engineers

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Page 1: DEVELOPING STUDENT STAFF AND A FIRST CLASS … · 2019-06-14 · • Recruitment of prospective students into Purdue’s College of Engineering through: On-campus & Off-campus Events,

WHO’S YOUR VOICE 2.0:DEVELOPING STUDENT STAFF

AND A FIRST CLASS RECRUITMENT PROGRAM Office of Future Engineers

Page 2: DEVELOPING STUDENT STAFF AND A FIRST CLASS … · 2019-06-14 · • Recruitment of prospective students into Purdue’s College of Engineering through: On-campus & Off-campus Events,

WHO ARE WE?

David Bowker Director, Office of Future Engineers B.S. Organizational Leadership, Purdue University M.S. Higher Education Administration, Purdue University

Amy GlennAssoc. Director, Office of Future Engineers B.S. Organizational Leadership, Purdue University M.S. Industrial Technology, Purdue University

OFE Welcome CenterArmstrong Hall, Room 1085

Page 3: DEVELOPING STUDENT STAFF AND A FIRST CLASS … · 2019-06-14 · • Recruitment of prospective students into Purdue’s College of Engineering through: On-campus & Off-campus Events,

WHAT IS AN OFE (IS IT CONTAGIOUS?)

Office of Future Engineers• Educational Partnerships

with Middle School through High School teachers and counselors. Assisting with educating students on topicsincluding: What is Engineering?, Engineering Your Career, Pathways to Engineering, and College Choice.

• Recruitmentof prospective students into Purdue’s College of Engineering through: On-campus & Off-campus Events, Email & Print Marketing, and Social Media.

• Alumni Partnershipswith Purdue Engineering Alumni in developing Educational Partnerships and Recruitment events.

• Student Developmentof over 20 interdisciplinary undergraduate student staff members.

OFE

Page 4: DEVELOPING STUDENT STAFF AND A FIRST CLASS … · 2019-06-14 · • Recruitment of prospective students into Purdue’s College of Engineering through: On-campus & Off-campus Events,

WHEN THE AIR MASK DROPS(GRAB IT!!!)

On Campus Events303 events

26,320 attendees

Off Campus Events58 events

2,213 attendees

Digital Marketing26 campaigns

200,000 emails sent

Print Marketing3 print pieces

38,737 Recipients

Page 5: DEVELOPING STUDENT STAFF AND A FIRST CLASS … · 2019-06-14 · • Recruitment of prospective students into Purdue’s College of Engineering through: On-campus & Off-campus Events,

Year Applications Admitted Acceptance2009 7,407 5,804 1,636

2010 9,477 6,588 1,705

2011 9,778 6,720 1,762

2012 10,375 6,638 1,747

2013 10,996 6,837 1,775

2014 15,472 8,268 1,770

2015 17,004 9,161 1,923

2016 18,269*(*week 27)

8,764*(*May 3rd)

2,211*(*May 3rd)

CONTINUED GROWTH(FEWER ADMITTED STUDENTS & FEWER SCHOLARSHIPS OFFERED)

2.5xIncreased

Applications

1.5xIncreased Accepts

Page 6: DEVELOPING STUDENT STAFF AND A FIRST CLASS … · 2019-06-14 · • Recruitment of prospective students into Purdue’s College of Engineering through: On-campus & Off-campus Events,

CREATING A VILLAGEGROWING A STAFF

Office of Future Engineers

Page 7: DEVELOPING STUDENT STAFF AND A FIRST CLASS … · 2019-06-14 · • Recruitment of prospective students into Purdue’s College of Engineering through: On-campus & Off-campus Events,

David BowkerDirector

(2001)

Secretary

SMALL BEGINNINGS

David BowkerDirector(2001)

Amy GlennAssoc. Director

(2008)Secretary

Page 8: DEVELOPING STUDENT STAFF AND A FIRST CLASS … · 2019-06-14 · • Recruitment of prospective students into Purdue’s College of Engineering through: On-campus & Off-campus Events,

EXPLOSIVE GROWTH(SMALL TEAM)

Year Applications2009 7,407

2010 9,477

2011 9,778

2012 10,375

2013 10,996

2014 15,472

5 Year Increase

~210 %

David BowkerDirector(2001)

Amy GlennAssoc. Director

(2008)Secretary

Student Worker

Page 9: DEVELOPING STUDENT STAFF AND A FIRST CLASS … · 2019-06-14 · • Recruitment of prospective students into Purdue’s College of Engineering through: On-campus & Off-campus Events,

2014 – ONE STUDENT: OPENS A WORLD OF OPPORTUNITY

(THE LEAP OF FAITH STARTS WITH A PUSH FROM NECESSITY)

Kathryn Hagerty2014 Purdue Engineering Alumna

Page 10: DEVELOPING STUDENT STAFF AND A FIRST CLASS … · 2019-06-14 · • Recruitment of prospective students into Purdue’s College of Engineering through: On-campus & Off-campus Events,

2014/15 A YEAR OF GROWTH AND CHANGE(BUILDING A VILLAGE) David Bowker

DirectorDavid Bowker

Director

Amy GlennAssoc. DirectorAmy Glenn

Assoc. Director

Heather CoarAsst. Directorof Marketing

Heather CoarAsst. Directorof Marketing

Aurie SwartzAsst. Director

Aurie SwartzAsst. Director

18 Student Staff18 Student StaffWeb

DesignWeb

DesignSocial MediaSocial Media

Graphic DesignGraphic Design

MarketingMarketing

Leadership of all OFE Liaison to Dean’s Office

Counselor VisitsStrategic TravelOversee:

Programs & OperationsOff-Campus Programs

Alumni RelationsChat/Webinar/Videos

Program Staffing CoordinationTransfers/CODO

PRC Rep

First Point of Contact for Families(Email, Phone, Walk-Ins)

Lead Presenters, Event Logistics

Lindsay EliasOffice ManagerLindsay EliasOffice Manager

Daily OperationsProgram LogisticsHobsons/Slate

Jennifer PouplinGraduate Asst.

Jennifer PouplinGraduate Asst.

4 Student Interns4 Student Interns

Special ProjectsProgram Asst.Data/Reports

Marketing Coordination for OFE, WIEP, & MEP

Page 11: DEVELOPING STUDENT STAFF AND A FIRST CLASS … · 2019-06-14 · • Recruitment of prospective students into Purdue’s College of Engineering through: On-campus & Off-campus Events,

2015/16 OFE STAFF & STUDENT STAFF(MOST OF US…)

Page 12: DEVELOPING STUDENT STAFF AND A FIRST CLASS … · 2019-06-14 · • Recruitment of prospective students into Purdue’s College of Engineering through: On-campus & Off-campus Events,

Lead in the classroom, the workplace, the community, and the world.

Develop leadership competencies, attributes, and skills through academic and co-curricular programs on campus.

Handle information from multiple sources; advance professional relationshipsacross different organizations

Contribute innovatively to organizational practices

Communicate with understanding across social, cultural, economic, and scientific disciplines.

2015 – Purdue University (implements)

Purdue Leadership and Professional Development InitiativeThe goal of the initiative is to help undergraduate students learn how to:

http://www.purdue.edu/vpsl/giving/campaign/Purdue%20Leadership%20and%20Development%20Initiative%20Description.html

https://www.purdue.edu/provostnewsletter/leaders/march2015.html

Page 13: DEVELOPING STUDENT STAFF AND A FIRST CLASS … · 2019-06-14 · • Recruitment of prospective students into Purdue’s College of Engineering through: On-campus & Off-campus Events,

STAYING HIP EVEN IF YOU AREN’T COOL

BACK TO THE FUTURE! Office of Future Engineers

Page 14: DEVELOPING STUDENT STAFF AND A FIRST CLASS … · 2019-06-14 · • Recruitment of prospective students into Purdue’s College of Engineering through: On-campus & Off-campus Events,

LEADING IN THE WORKPLACE(UNDERGRADUATE STUDENTS ADVISING FUTURE STUDENTS)

First Contact and Pre-College advisors to future Engineering students and families.

• Phone• Email• Walk-ins

Page 15: DEVELOPING STUDENT STAFF AND A FIRST CLASS … · 2019-06-14 · • Recruitment of prospective students into Purdue’s College of Engineering through: On-campus & Off-campus Events,

LEADING IN THE: CLASSROOM, COMMUNITY, AND WORLD(UNDERGRADUATE STUDENTS TAKING THE LEAD IN RECRUITMENT)

• Developing and Leading Information Sessions• Co-hosting & Producing Global Webinars• “Adopting” Admitted Students

Page 16: DEVELOPING STUDENT STAFF AND A FIRST CLASS … · 2019-06-14 · • Recruitment of prospective students into Purdue’s College of Engineering through: On-campus & Off-campus Events,

DEVELOPING LEADERSHIP COMPETENCIES AND ADVANCED PROFESSIONAL RELATIONSHIPS(UNDERGRADUATE STUDENTS )

• Program development and design

• Event Logistics: catering, travel, venue

• Creating and managing online registrations and confirmations

• Co-Hosting with Engineering Staff and Alumni Board members

Page 17: DEVELOPING STUDENT STAFF AND A FIRST CLASS … · 2019-06-14 · • Recruitment of prospective students into Purdue’s College of Engineering through: On-campus & Off-campus Events,

CONTRIBUTING INNOVATIVELY TO OFE(DEVELOPING WEBSITE THAT IS RELEVANT AND RESPONSIVE)

Page 18: DEVELOPING STUDENT STAFF AND A FIRST CLASS … · 2019-06-14 · • Recruitment of prospective students into Purdue’s College of Engineering through: On-campus & Off-campus Events,

DEVELOPING A CURRENT PRINT AND DIGITAL VOICE(T’S, PRINT, AND EMAIL DESIGNS – BY UNDERGRADUATE GRAPHIC AND MARKETING INTERNS)

Page 19: DEVELOPING STUDENT STAFF AND A FIRST CLASS … · 2019-06-14 · • Recruitment of prospective students into Purdue’s College of Engineering through: On-campus & Off-campus Events,

COMMUNICATING ACROSS SOCIAL PLATFORMS(GETTING AND STAYING CONNECTED – BY AN UNDERGRADUATE INTERN)

Page 20: DEVELOPING STUDENT STAFF AND A FIRST CLASS … · 2019-06-14 · • Recruitment of prospective students into Purdue’s College of Engineering through: On-campus & Off-campus Events,

KEEPING IT REEL(VIDEOS FOR STUDENTS BY STUDENTS)

• COE Cribs (CEM & EEE)

• Hometown Hits• Alumni Pride

https://www.youtube.com/watch?v=D2aT197CwZ4&feature=youtu.be

Page 21: DEVELOPING STUDENT STAFF AND A FIRST CLASS … · 2019-06-14 · • Recruitment of prospective students into Purdue’s College of Engineering through: On-campus & Off-campus Events,

STRATEGIC DEVELOPMENT(STUDENTS ROLES IN THE FUTURE OF, FUTURE ENGINEERS)

• Data analysis for strategic planning and reporting

• Research and Development of strategic growth and program design

Page 22: DEVELOPING STUDENT STAFF AND A FIRST CLASS … · 2019-06-14 · • Recruitment of prospective students into Purdue’s College of Engineering through: On-campus & Off-campus Events,

QUESTIONS AND CONCERNS(YEP WE HAD THEM TOO)

QUESTIONS?• “We want to talk to Faculty/Advisor.”

• Will they show up to work?

• Handling Scheduling Logistics/Short timers

• Won’t Academics get in the way?

• Should we script them?

• How do we train them?

• What happens if they mess up in a big way?

BENEFITS!• Authentic Voice

• $$$$ (Value and ROI)

• Students develop Professional Skills

• Parents can picture their students in this role

• Future Students can picture themselves at Purdue

• Technical Savvy

• Know how HS Students communicate

• Provide diverse examples for Staff

• Keep us on our toes & young

Page 23: DEVELOPING STUDENT STAFF AND A FIRST CLASS … · 2019-06-14 · • Recruitment of prospective students into Purdue’s College of Engineering through: On-campus & Off-campus Events,

“I had the opportunity to talk one on one with the

presenters and she made me feel welcome and heard my questions.”

IN THE WORDS OF OUR AUDIENCE(FEEDBACK FROM VISITORS)

“Hearing from the students going through the program was my favorite part.”

Page 24: DEVELOPING STUDENT STAFF AND A FIRST CLASS … · 2019-06-14 · • Recruitment of prospective students into Purdue’s College of Engineering through: On-campus & Off-campus Events,

LEARNING WHAT STUDENTS DON’T KNOW

STUDENT STAFF PROFESSIONAL DEVELOPMENT Office of Future Engineers

Page 25: DEVELOPING STUDENT STAFF AND A FIRST CLASS … · 2019-06-14 · • Recruitment of prospective students into Purdue’s College of Engineering through: On-campus & Off-campus Events,

WHAT NOT TO WEAR(AND OTHER REASONS FOR STUDENT PROFESSIONAL DEVELOPMENT!)

Page 26: DEVELOPING STUDENT STAFF AND A FIRST CLASS … · 2019-06-14 · • Recruitment of prospective students into Purdue’s College of Engineering through: On-campus & Off-campus Events,

HABITUDES (BY GROWING LEADERS)(A STARTING POINT FOR PROFESSIONAL DEVELOPMENT)

Trains and Tracks

Coffee Step

Microscopes & Telescopes

StrengthsQuest

Page 27: DEVELOPING STUDENT STAFF AND A FIRST CLASS … · 2019-06-14 · • Recruitment of prospective students into Purdue’s College of Engineering through: On-campus & Off-campus Events,

Who: OFE Student Staff (plus Full Staff as available)

What: Professional Development Topic (from Habitudes or topic of interest)

When: 1 hour (evening) / Every 2 Weeks (as possible)

Format: Food (pizza, subs, etc.)Fun (activity related to the topic)LessonDiscussion

*Incentives: Paid status, free food, networking, fun

OFE STUDENT STAFF PROFESSIONAL DEVELOPMENT(WHAT WE DID)

Page 28: DEVELOPING STUDENT STAFF AND A FIRST CLASS … · 2019-06-14 · • Recruitment of prospective students into Purdue’s College of Engineering through: On-campus & Off-campus Events,

PROFESSIONAL DEVELOPMENT FEEDBACK FROM STUDENT STAFF

Mentoring

Team Development

Fun Environment

Open Communication

Professional Expectations

Empowerment

Topics Not Covered Elsewhere

Page 29: DEVELOPING STUDENT STAFF AND A FIRST CLASS … · 2019-06-14 · • Recruitment of prospective students into Purdue’s College of Engineering through: On-campus & Off-campus Events,

“Thank you for making my time with OFE such a great experience.”

“I learned so much and you are someone I really look up to.”

“It has been a pleasure working alongside so many passionate and energetic people.”

“I have enjoyed getting to know you through Habitudes.”

“It has been amazing to see the impact we have had on students.”

“Giving EIS presentations taught me so much more than just how to break the ice with large groups.”

“You have so much wisdom on how to navigate the professional world, and I truly appreciate you sharing that with me.”

STUDENT STAFF FEEDBACK(WHY IT’S WORTH IT)

Page 30: DEVELOPING STUDENT STAFF AND A FIRST CLASS … · 2019-06-14 · • Recruitment of prospective students into Purdue’s College of Engineering through: On-campus & Off-campus Events,

2016/17 New Topics (based on student feedback)- Dress for Success (and personal hygiene)- Ethics- Resume Workshop/Mock Interviews- Cross Cultural Skills- Stress Relief Event (during Dead Week)- Professional and Personal Lines in the Workplace- Graduate School (why/why not, how, what)

Professional Development Course for Ambassadors: develop a course for ambassadors across the college/university

Case Study: Partner with Growing Leaders to develop case study using book “Habitudes for New Professionals” at the college level.

NEXT STEPS(WHAT’S NEXT)

Page 31: DEVELOPING STUDENT STAFF AND A FIRST CLASS … · 2019-06-14 · • Recruitment of prospective students into Purdue’s College of Engineering through: On-campus & Off-campus Events,

WHAT WE HAVE LEARNED FROM OUR STUDENTS AND EXPERIENCE Letting go of Control – Empower Students

Being flexible in changing job roles

Willingness to devote time to student professional development

My way is not always the best way

No man/woman is an island

Enjoy the journey

Be clear and specific with expectations/instructions

Page 32: DEVELOPING STUDENT STAFF AND A FIRST CLASS … · 2019-06-14 · • Recruitment of prospective students into Purdue’s College of Engineering through: On-campus & Off-campus Events,

QUESTIONS?IT’S OK WE DON’T MIND

Office of Future Engineers

Page 33: DEVELOPING STUDENT STAFF AND A FIRST CLASS … · 2019-06-14 · • Recruitment of prospective students into Purdue’s College of Engineering through: On-campus & Off-campus Events,

THANK YOU!

Please complete the survey and give us your feedback on this session.We are not perfect and are always looking for ways to improve.

FOLLOW UPIf you have further questions please feel free to contact us atDavid Bowker [email protected] Glenn [email protected]

Office of Future Engineers