An Innovation FromENPC School Of International Management, Paris.

A Presentation from ENPC MBA in Technology

MEDICAL

DEVICES

“ . . . The product features of the developing countries are rarely

understood by the high end engineers or marketing professionals of the

companies which are based in developed countries. Effective technology

which solves the problem should rise from the people of developing

countries . . . ”

So . . . Lets Start Working !

We NEED . . .• “Values” or required features for successful Product Development &

Operations

• The price range the customers are willing to pay for the above mentioned “values” is analysed

Demand

1. Analysis of Market Demand

2. Approximate Demand Size

Values (Product Features)

3. The customer’s “perception” of features (Customers expectation of the product)

4. Analysing the methods of supply channel used for product delivery

5. Analyzing the strategic product features needed for this market

6. Analysis of the market based on material used for implant

7. Stake holders analysis in this market

Pricing

8. Analysing the price range the customers are willing to pay for the product

9. Analysing the standard operational process and costing involved

This is . . .

Developing The Value-For-Money Segment In Medical Devices

Lets Continue . . .

1. Analysis of Market Demand

1. Analysis of Market Demand . . . Continues

2. Approximate Demand Size

Data Used for Mathematical Modeling

1. Global Status report on Road Safety – 20092. World Population Data Sheet – 20053. World Population below Poverty - 2009 (prb.org)4. No of Hospital beds per country – WHO database

5. ALOS – Average length of stay studies6. Study of on Road Traffic Injuries in Delhi7. Survey Extracts

Values (Product Features)

3. The customer’s “perception” of features (Customers expectation of the product)

4. Analysing the methods of Supply Channel used for product delivery

5. Analyzing the Strategic Product Features needed for this market

6. Analysis of the market based on Material Used for implant

7. Stake Holders analysis in this market

Pricing

8. Analysing the Price Range the customers are willing to pay for the product

9. Analysing the standard Operational Process and Costing involved

BUILDING BLOCKS

Blue Ocean & BOP

Trend SettersCompanies in this DirectionLaerdal Medical, Vestergaard-Frandsen, Tata Elxsi, GE, Philips . . .

Countries in this DirectionBrazil, India, Japan, Netherlands

Organizations in this DirectionWHO, ARSI,IFRS

Trend Direction is Changing . . .Where are U in this 150 BILLION Ocean?

VALUE FOR MONEY

MEDICAL DEVICES

Value for Money

MEDICAL DEVICES

VALUE FOR MONEY

MEDICAL DEVICES

Initiatives & Sector Development•Call for Innovative Medical Devices• Database of Appropriate Technologies•Analysis of Mismatch• Initiatives & Strategies for Business Sector

www.who.int/medical_devices/en/

YOU & 158 BILLION . . .

Can one sell / buy eggs the same way in Western Europe & In Africa ?

DoctorsHave U searched for “Value for Money” solutions ?Have U ever done an e-search before investing huge ?Can U develop devices? How can U develop?Will industry support U ? Where can U enter ?

Report is online it can give you some leads . . .Scribd, Google, YouTube

EntrepreneursR u ready to face the huge market shift ? (Better Quality, price with appropriate features)Do you have supply channels that can penetrate ?Have you thought about all your stake holders ? – You may be loosing opportunitiesDo you have Win-Win-Win strategies or are you still in Win - Win ?

Key: Think out of the Box of Western Business Model (innovate in business !)

www.enpcmbaparis.com

Guided by : Prof Stuart Chambers (Operations : ENPC & Warwick ) & Supported by : Prof Alon Rozen (Marketing : ENPC)

Thank You

Open for Discussion !!