developing your career brand.part 1
TRANSCRIPT
![Page 1: Developing Your Career Brand.Part 1](https://reader035.vdocument.in/reader035/viewer/2022081519/55d0d500bb61eb4a5f8b4595/html5/thumbnails/1.jpg)
Developing and Using Your Career Brand:
Part 1 – Reflection
Angelique TorresVolunteer at The Career Place and Employer Outreach SpecialistEndicott College
Email: [email protected]: http://www.linkedin.com/in/angeliquetorresTwitter: @Angelique.Torre1
![Page 2: Developing Your Career Brand.Part 1](https://reader035.vdocument.in/reader035/viewer/2022081519/55d0d500bb61eb4a5f8b4595/html5/thumbnails/2.jpg)
Learning Objectives Understand that developing your brand
is a process that starts at the beginning of your job search and continues throughout your career
Have a greater awareness of your career brand and describe why having one is important in Part 1 of the Series
Apply techniques to successfully use your career brand in Part 2 of the Series
![Page 3: Developing Your Career Brand.Part 1](https://reader035.vdocument.in/reader035/viewer/2022081519/55d0d500bb61eb4a5f8b4595/html5/thumbnails/3.jpg)
Steps to Developing Your Career Brand
ReflectionPersonalPresence
OnlinePresence
Your Career Brand
![Page 4: Developing Your Career Brand.Part 1](https://reader035.vdocument.in/reader035/viewer/2022081519/55d0d500bb61eb4a5f8b4595/html5/thumbnails/4.jpg)
Start Off with Confidence and a Winner’s Mindset Remind yourself of past successes Confront your insecurities Remember that no one is perfect Be thankful for what you have Concentrate on strengths, not
weaknesses Embrace yourself and your true potential Find a confident role model
![Page 5: Developing Your Career Brand.Part 1](https://reader035.vdocument.in/reader035/viewer/2022081519/55d0d500bb61eb4a5f8b4595/html5/thumbnails/5.jpg)
Brand Examples
![Page 6: Developing Your Career Brand.Part 1](https://reader035.vdocument.in/reader035/viewer/2022081519/55d0d500bb61eb4a5f8b4595/html5/thumbnails/6.jpg)
Brand You
![Page 7: Developing Your Career Brand.Part 1](https://reader035.vdocument.in/reader035/viewer/2022081519/55d0d500bb61eb4a5f8b4595/html5/thumbnails/7.jpg)
Why Your Brand Matters
William Arruda: Personal Branding and the Evolution of Work
http://youtu.be/w8rOlAp2CBE
![Page 8: Developing Your Career Brand.Part 1](https://reader035.vdocument.in/reader035/viewer/2022081519/55d0d500bb61eb4a5f8b4595/html5/thumbnails/8.jpg)
Why Your Brand Matters In a working world of change, your brand is
the only constant. “In the new world of work – where you are
only as good as your last assignment or project – your personal brand is the only accepted currency.”
- William Arruda Having a brand differentiates you from
other job seekers and helps you market yourself in your search.
![Page 9: Developing Your Career Brand.Part 1](https://reader035.vdocument.in/reader035/viewer/2022081519/55d0d500bb61eb4a5f8b4595/html5/thumbnails/9.jpg)
Definition: Career Brand Your “career” brand is a combination
of your reputation as a worker combined with a promise of your potential and impact on future employers.
Source: http://www.quintcareers.com/career_branding_tools.html
![Page 10: Developing Your Career Brand.Part 1](https://reader035.vdocument.in/reader035/viewer/2022081519/55d0d500bb61eb4a5f8b4595/html5/thumbnails/10.jpg)
Characteristics of a Brand
Authenticity Reputation Perception
![Page 11: Developing Your Career Brand.Part 1](https://reader035.vdocument.in/reader035/viewer/2022081519/55d0d500bb61eb4a5f8b4595/html5/thumbnails/11.jpg)
Exercise #1: Who am I?
Write your name on a piece of paper. Under your name, write down all of the words that come to mind that describe you.
After 15 minutes, you will share your list with the group.
![Page 12: Developing Your Career Brand.Part 1](https://reader035.vdocument.in/reader035/viewer/2022081519/55d0d500bb61eb4a5f8b4595/html5/thumbnails/12.jpg)
Your Brand in a Nutshell: An Elevator Pitch “An elevator pitch is [defined as an overview]
designed to just get a conversation started.”- Chris O’Leary
The nine “C’s” of an elevator pitch:- Concise - Concrete- Clear - Customized- Compelling - Consistent- Credible - Conversational- Conceptual
![Page 13: Developing Your Career Brand.Part 1](https://reader035.vdocument.in/reader035/viewer/2022081519/55d0d500bb61eb4a5f8b4595/html5/thumbnails/13.jpg)
An Elevator Pitch: The Basics
• An elevator pitch should be no more than 3-5 sentences long
• As an example, you can use one of the following models:
- Your past, present, and future- Your relevant background, why you want
the job, why the organization should hire you
![Page 14: Developing Your Career Brand.Part 1](https://reader035.vdocument.in/reader035/viewer/2022081519/55d0d500bb61eb4a5f8b4595/html5/thumbnails/14.jpg)
Take Home Assignments Exercise #2: Complete a career
branding questionnaire for yourself Exercise #3: Draft an elevator pitch,
which you will share in front of the group next week
![Page 15: Developing Your Career Brand.Part 1](https://reader035.vdocument.in/reader035/viewer/2022081519/55d0d500bb61eb4a5f8b4595/html5/thumbnails/15.jpg)
Key Takeaways
Understand that developing your brand is a process that should take place before your job search begins
Begin to understand what your career brand is
Create an elevator pitch that you can use in your job search
![Page 16: Developing Your Career Brand.Part 1](https://reader035.vdocument.in/reader035/viewer/2022081519/55d0d500bb61eb4a5f8b4595/html5/thumbnails/16.jpg)
Contact
Angelique TorresEmail: [email protected]
LinkedIn: http://www.linkedin.com/in/angeliquetorres
Twitter: @Angelique.Torre1