developing your organization’s social media policy
DESCRIPTION
by DaveFleet, presented at the social media event Conversations, Connections & Opportunities, by Visability.ca on May 27, 2010TRANSCRIPT
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Thursday, March 27, 2010
Developing Your Organization’s Social Media PolicyDave Fleet
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• Introduction
• Getting started
• Internal and external policy considerations
• Processes
• Q&A
Developing Your Organization’s Social Media Policy
2
Our
age
nda
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10 General Policy Tips
1. Strategy and objectives first2. Pick your audience3. Leverage other organizational policies4. Collaborate5. Be tool-agnostic6. Focus on the “CAN”7. Include practical points8. Use plain-language9. Don’t reinvent the wheel10. Communicate them!
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Blogging policy
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External Policies
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Source: http://www.respectresearchgroup.org
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Is the post positive or balanced?
TROLLS
Is the person dedicated to
degrading others?
RAGER
Is the posting a rant, rage, joke
or satirical?
MISGUIDED
Are there erroneous facts?
UNHAPPY CUSTOMER
Is the posting a result of a
negative experience?
MONITOR ONLY
Avoid responding to
specific posts; monitor
and flag internally
FIX THE FACTS
Do you wish to respond
with factual information?
CONCURRENCE
A factual and well cited post,
which may agree or disagree
with you yet is not factually
erroneous, a rant or rage,
bashing or negative in nature.
You can concur with the post,
let stand or provide a positive
review.
Do you want to respond?
LET STAND
Let the post stand –
no response
RESPONSE CONSIDERATIONS
RESTORATION
Do you wish to rectify the
situation reasonably?
Transparency Cite sources Timeliness Tone Influence
Yes
Yes
Yes
Yes
Yes
No
No
No
No
Yes
Yes
No
Adapted from Air Force Web Posting Response Assessment
Transparency
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linkedin.com/in/davefleet
Questions
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Contact
delicious.com/davefleet/policies
• linkedin.com/in/davefleet
• davefleet.com
• @davefleet