developing your startup story: an interactive workshop w/ sara gaviser leslie
TRANSCRIPT
DEVELOPING
STARTUP STORYYOUR
brought to you by
TABLE OF CONTENTS1 2 3 4 5
6 7 8 9 10
COMPANYPURPOSE PROBLEM SOLUTION WHY NOW/
WHY USMARKET
SIZE
PRODUCT TEAM BUSINESSMODEL COMPETITION FINANCIALS
FILE NOT FOUND!
“What is conceived well is expressed
clearly.”
– NICOLA BOILEAU
1 2 3 4 5
6 7 8 9 10
COMPANYPURPOSE PROBLEM SOLUTION WHY NOW/
WHY USMARKET
SIZE
PRODUCT TEAM BUSINESSMODEL COMPETITION FINANCIALS
TABLE OF CONTENTS
KNOW YOUR AUDIENCE
from
TO
CASE STUDY:ZIMEK
ZIMEK PROVIDES A SOLUTION THAT IS EFFICIENT,
SAFE, AFFORDABLE AND READY
TO DEPLOY EVERYWHERE RESISTANT MICROBES
ARE FOUND.
SUPERBUGS/RESISTANT MICROBES CANNOT
BE STOPPED
AUDIENCE MOVE TO:
AUDIENCE MOVE FROM:
AUDIENCE MOVE TO:
WHAT DO YOU NEED THEM TO BELIEVE? WHY?
WHAT DOES YOUR AUDIENCE BELIEVE
RIGHT NOW?
AUDIENCE MOVE FROM:
YOUR TURN…
ZIMEK’S PATENTED MICRO-MIST TECHNOLOGY WILL REVOLUTIONIZE THE DECONTAMINATION INDUSTRY AND PROTECT HUMAN BEINGS FROM DANGEROUS SUPERBUGS.
BIG IDEA:
AUDIENCE MOVE FROM:
AUDIENCE MOVE TO:ZIMEK PROVIDES A SOLUTION THAT IS EFFICIENT, SAFE, AFFORDABLE AND READY TO DEPLOY EVERYWHERE RESISTANT MICROBES ARE FOUND.
SUPERBUGS/RESISTANT MICROBES CANNOT BE STOPPED.
PROPOSED STORY ARC:WE ARE LOSING THEBATTLE
EXISTING SOLUTIONS DON’T WORK
INTRODUCING ZIMEK
CALL TO ACTION
SLIDE MAIN IDEA SPEAKER NOTES
ZIMEK • (TITLE SLIDE)
SHOW PICS OF THE MICROBES (MAY OVERLAY WITH HEADLINE)
• We are losing the battle against virtually all species of infection-causing microbes: bacteria, viruses, and mold spores
• These microbes have become resistant to almost all antibiotics
• As a result, untreatable infections will become the greatest public health issue crisis in history
(BUILD?)
SIX CRUISE SHIPS
AIRPLANE
PICTURES OF BABIES AT DAY CARE AND ELDERLY PEOPLE AT A NURSING HOME
• Infections across a broad range in public facilities, transportation
• Norovirus has already hit six large cruise liners in 2014. That’s over 25,000 people exposed in four months!
• They are hitting us in the air, too. As recently as December, active tuberculosis caused a plane to get rerouted. Expensive and frustrating
• Dangerous strains of the flu enter schools and nursing homes. Both the very old and very young are vulnerable…and dying.
SECTION 1: WE ARE LOSING THE BATTLE
SLIDE MAP:
1.
2.
3.
PITCH DECK
RECRUITING /ON BOARDING
STATE OF THE INDUSTRY
CEO STORY
CUSTOMER STORY
YOUR FUNDING DECK IS THE FIRST ITERATION OF YOUR CORPORATE NARRATIVE.
BIG IDEA:
AUDIENCE MOVE FROM:
AUDIENCE MOVE TO:A GREAT FUNDING DECK CAN SUPPORT ALL FUTURE COMMUNICATIONS EFFORTS
A FUNDING DECK IS A REQUIREMENT FOR CAPITAL RAISING
PROPOSED STORY ARC:THE FUNDING DECK IS A NECESSARY EVIL
YOU NEED TO THINK OF IT AS AN AUDIENCE JOURNEY
THE FROM—TO FRAMEWORK CAN SERVE AS A GUIDE
NAIL THE DECK GET IT RIGHT AND ALL IS EASIER
“So much of the job of startup CEO is
recruiting and selling. Ability to pitch investors
is proxy.”– MARC ANDREESSEN
SO GET GOING!
Q&A
