development
DESCRIPTION
TRANSCRIPT
PARTNERING FOR THE FUTURE
Enriching the Duke Experience
Activating Duke’s Power for the World
Sustaining Duke’s Momentum
Campaign Priorities
Goal: $3.25BCurrent: $1.8B
September 29, 2012700 alumni, parents and others representing Duke’s most passionate, loyal and generous supporters attended the on-campus event.
Public Launch
In 2013, Duke Forward: On the Road stopped in Atlanta, San Francisco, New York, Washington, D.C., London, Chicago, and Los Angeles to celebrate Duke and introduce the campaign to alumni, friends, and supporters.We had record attendance at each event.Our first event in 2014 is in Miami on February 8. We head to New York and Philadelphia in May.
Regional Launch Events
How do we use social media throughout the campaign, and specifically,
in regards to launch events?
Engage
Learn about and meet fellow attendees and participants.
Educate
Share the knowledge of Duke’s faculty and students.
Experiment
Try new things. Cross channels.
Experience
Expand On the Road beyond the physical event.
#dukeforward
dukeforward.duke.edu
Thank you