development corporation bddc budget2013 · 2014. 6. 20. · new years eve event •we will evaluate...

I'MBramptonDowntownDEVELOPMENT CORPORATION

BDDC Budget 2013Presented to Brampton City Council December 12th, 2012

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Today's AgendaProvide a context

Present the 2013 figures

Show the marketing plan

Present the development plan

Answer questions

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Funding Request for 2013• No increase the City of Brampton funding contribution of;

Core city funding $ 264,000

EDO marketing grant $ 30,000

$ 294,000

No increase to primary tax levy:• Core city funding $377,569

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Revenue

Primary Tax Levy

City Core Grant

Event Revenue

EDO Marketing

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Expenses

43%

33%

Development

Operations & Salaries

Marketing

Capital Projects

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Marketing vs. Primary Tax Levy

Marketing Expenditures

Other

92% of the property tax levy

directly funds marketing activities

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2013 Budget

EXPENDITURES

Salaries and Benefits

Operations

Marketing

Development /Consultants

Capital Expenses

Other Expenditures

TOTAL EXPENDITURES

REVENUES

Business Tax Levy

City -Core Funding GrantCity - EDO Marketing GrantTax Levy and City Funding

Contribution from Reserve Fund

Other Revenue ( Events)Interest

Other Revenues

TOTAL REVENUES

BRAMPTON DOWNTOWN DEVELOPMENT CORPORATION

2013 BUDGET SUMMARY

2013 %OF 2012 %OF S VARIANCE %

BUDGET TOTAL BUDGET TOTAL 2013-2012

S 330,450 33.0% $ 324,559 32.4% $ 5,891 1.8%

84,500 8.4% 85,900 8.6% $ (1,400) -1.6%

322,950 19.5% 322,950 32.2% $ - 0.0%

176,000 17.6% 221,000 22.1% $ (45,000) -20.4%

63,785 6.4% 22,785 2.3% S 41,000 179.9%

15,000 1.5% 15,000 1.5% $ - 0.0%

S 1.002,685 100.0% s 1,002.194 100% s 491 0.0%

377,685 37.7%

264,000 26.3%

30,000 3.0%

671,685

233,000 23.2%

96,000 9.6%

2,000 0.2%

331,000

S 1.002.685 100c

377,569

264,000

30,000

671,569

232,625

96,000

2,000

330,625

$ 1.002.194

37.7%

26.3%

3.0%

23.2%

9.6%

0.2%

100%

116

116

375

375

491

0.0%

0.0%

0.0%

0.0%

0.2%

0.0%

0.0%

0.1%

0.0%

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Marketing

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Marketing 2013• Committee driven decisions

• Started with "challenges facing downtown"• Strategy was created

• Tactics support strategy

• Committee decides and presents recommendationto the board

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Marketing 2013Challenge

Pedestrian traffic could be

stronger

Strategy

Generate more pedestriantraffic with events in BramptonDowntown by improving currentBDDC managed events andsponsoring / supporting otherevents.

Tactics

Classic Cars & Legendary Stars:

• Centre the entertainment in the

downtown core

Carriage Rides:

• Keep pickup / drop off atDiplock Lane

• Make sure the carriage ridersare given promotional materialfor Brampton Downtownbusinesses

Thursday Night Concert Series:

• Spread the event through-outthe downtown core & activate

the laneway space withentertainment

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stronger

Strategy

Generate more pedestriantraffic with events in BramptonDowntown by improving currentBDDC managed events andsponsoring/supporting otherevents.

Tactics

Pumpkin Decorating Event:

•BDDC purchases 250 piepumpkins and contracts with theBrampton Rangers to manage apumpkin decorating station at thelast day of the Brampton FarmersMarket

New Years Eve (COB) - EventSponsorship

•Continue to sponsor the COB'sNew Years Eve event

•We will evaluate the 2012 Video

campaign to make sure it waseffective before pursuing thesame project for 2013

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stronger

Strategy


Tactics

Art of Jazz - Event

Sponsorship

•Continue to support the eventwith a financial contribution.

Flower City Parade - EventSponsorship

Santa Clause Parade - Event

Sponsorship

Brampton Day - (COB) EventSponsorship

Brampton Independent ArtsFestival - (COB) EventSponsorship

Christmas Market: BDDC Event

•Evaluate the 2012 Christmas

Market

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stronger

Strategy


Tactics

Other Downtown Events -

Sponsorships

•Ensure that a sufficient amount

of funds are reserved in the 2013

marketing budget to support otherBrampton Downtown events

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Downtown workers could be

doing more shoppingdowntown

Strategy

Offer downtown employeesspecial deals

Understand why employees arenot shopping downtown beforedeveloping or executing tactics

Tactics

City of Brampton EmployeeDeals

• Continue the program

Survey Program

• Conduct a survey of thedowntown businesses that

employ 20 or more people(including the COB) to find outwhy these people are notshopping in BramptonDowntown

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Lack of awareness of the

Brampton Downtownlocation / existence

Strategy

Creating a branding andawareness campaign tosupport and promote BramptonDowntown as a shopping andbusiness area

Tactics

Branding Brampton Downtown:

• Formalize a general brandmessage that properlypositions Brampton Downtownas a shopping and businessarea

Create and Execute a Branding& Awareness Media Plan

• Source various media outlets

(print, out of home [OOH],including Brampton Transit)that will provide the level ofexposure needed for abranding & awarenesscampaign

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Lack of awareness of the

businesses location /

existence

Strategy

Create opportunities that willhelp to promote individualmember businesses within

general Brampton Downtownmarketing & promotionalopportunities

Tactics

BDDC Website Redevelopment:

• Redevelop and refocus andBDDC website to promote thebusinesses

GO Transit Opportunities

• Continue to engage the transitmarket / population with adcampaigns and continue toinvestigate GO transitmarketing opportunities.

Downtown Directory

• Create a printed downtowndirectory of memberbusinesses

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People don't know where tofind parking

Restaurants in Brampton Downtown

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Walking distance toRote Theatre

Savour the food, soakup the culture

Visit the shops Inmoron Downtown.

Strategy

Create & continue campaignsthat promote parking

Tactics

Rose Theatre Restaurant

Directory

• Continue restaurant directoryprogram

• Investigate ways to helppromote other businesses

Parking Cards

• Continue to distribute the

parking cards to memberbusinesses continue with

parking cards

• Investigate to see if we canput a map of parking garageson the street parking meters

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Business can't afford to

advertise as often as needed

Strategy

Create and continue programsto make advertisingopportunities more affordable

Tactics

Ad Subsidy Program

• BDDC to identify and evaluatead subsidy opportunitiesbased on the current ad

subsidy guidelines

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I don't feel I'm doing the bestjob marketing my businessonline

Strategy

Create training and educationopportunities for members

Tactics

Training Seminars

• The BDDC to work with

marketing & committeemembers to define trainingsubjects

• BDDC to create RFP, source

training service providers andhire

• Topics that have beensuggested so far:

a. Store front design

b. Online marketing

c. Store front

merchandising

d. Small business finance

and marketing plans

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The sidewalk and lanes

aren't aesthetically pleasingfor pedestrians

Strategy

• Create beautification and decor

programs for sidewalks andlaneways

Tactics

Event Decorations:

• Continue to purchase anddistribute event themed

balloons to decorate

downtown during key events(classic cars, Jazz Festival)

Murals

• BDDC to work with

landowners to secure mural

space opportunities

• BDDC to investigateopportunities to work withartists on mural projects

• BDDC to set aside funding formural projects

• BDDC to investigate grant andbursary programs to help fundmural programs

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could be more appealing

Strategy



Tactics

Street Banners

• The BDDC street banners will

be redesigned to representBrampton Downtown and thevarious key events that takeplace in Brampton Downtown.

• The BDDC will contract to

have the follow banners

designed

a. A general BramptonDowntown banner

b. Classic cars banner

c. Farmers Market banner

d. Art of Jazz Banner

e. Christmas/holidayseason banner

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could be more appealing

Strategy



Tactics

• The above 5 banners will

replace the current 5 seasonalbanners

• The BDDC will work with the

event managers for the Art ofJazz and the Farmers Market

to partner on banner costs

Christmas Lights

• The BDDC will work with the

COB to ensure the trees in

Brampton Downtown aredecorated and that requestsfor the decorating of specifictress are communicated

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Businesses close too early

Strategy

Encourage businesses to stayopen

Tactics

BDDC members will

encourage other members tostays open

The summer events executed

by the BDDC will hopefullywork to encourage businessesto stay open due to theincreased pedestrian traffic

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The BDDC isn't

communicating enough tomembers (mandate, how wecan help, progress updates,etc.)

Strategy

Create a print communicationpiece

Tactics

The BDDC to create a BDDC

member information pamphletto inform members about what

the BDDC is and what the

BDDC does (mandate,services etc.)

The BDDC pamphlet will besent to all landlords askingthat the land lords present thepamphlets to new, existingand prospecting tenants

BDDC members (especiallyboard members and

committee members) will beencouraged to keep extrapamphlets on hand to passalong to new and prospectivetenants as well)

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Development

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The Value of Investing inCanadian Downtowns

• 25% of Toronto's property tax revenue comes from

its Downtown

• Compared with:• 10% in Saskatoon

• 9% in London Ont.

• 2% in Brampton

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Property Taxes within 1km ofMain and Queen

$6.3 million

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What is the upside of theDevelopment of Downtown• If only 10% of our property tax base comes from the

Downtown, this represents $29 million or an

increase of $23 million annually

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Assess

• MMM Development Study underway

• Research

• Trends

• Proformae / opportunity sites

• Identify the gaps

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ModifyWork with City of Brampton (EDO / planning /finance)

• Create a vital community improvement program• Facade improvement grants

• Development charge credits (include the Region)

• Cash in lieu of programs

• Tax increment funding (TIF)

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Promote

U Brampton Downtown

Network and promote• Use the presentation centre to promote downtown

• Community improvement program

• HACE

• Opportunity sites

• Retail vacancies32

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Ongoing Projects

Acquisition• Funding source

• Purchase procedures

• Financial criteria

Beautification• Lighting standards and banners ( $ 21 Ok ask from City)

• Directories

• Pedestrian signage

• Comprehensive spending downtown PP&D / T&W / CS / BDDC

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Ongoing ProjectsProject Support

Restaurant patio

Two floor retail expansion

Restaurant franchise activity

HACE• Centre for social innovation

• HACE block support

• Creative economy summit

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Development 5 Year Forecast

2013 2014 2015 2016 2017 Total

Vision $20k 5k 5k 30k

Downtown

Collaboration 60k 5k 5k 5k 5k 80k

CIP Contributions 10k 50 k 25k 10k 10k 105k

Retail /

DevelopmentRecruitment 60k 30k 30k 10k 20k 150k

Acquisitions 30k

175k

40k

125k 95k

30k

55k

20k

60k

150k

$510k

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SummaryWe remain on our strategic track

Marketing Programs have never been stronger

Development work is well underway

2013 we migrate into the "selling" of Brampton Downtown

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BramptonDowntownDEVELOPMENT CORPORATION

EXPENDITURES

Salaries and Benefits

OperationsMarketingDevelopment ActivitiesCapital ExpensesOther ExpendituresTOTAL EXPENDITURES

REVENUES

Business Tax LevyCity -Core Funding GrantCity - EDO Marketing GrantTax Levy and City Funding

Contribution from Reserve Fund

Other Revenue (Events)Interest

Other Revenues

TOTAL REVENUES

BRAMPTON DOWNTOWN DEVELOPMENT CORPORATION

2013 BUDGET SUMMARY

2013 %OF 2012 %OF $ VARIANCE %

BUDGET TOTAL BUDGET TOTAL 2013-2012

$ 330,450 33.0% $ 324,559 32.4% $ 5,891 1.8%

84,500 8.4% 85,900 8.6% $ (1,400) -1.6%

332,950 33.2% 332,950 33.2% $ - 0.0%

176,000 17.6% 221,000 22.1% $ (45,000) -20.4%

63,785 6.4% 22,785 2.3% $ 41,000 179.9%

15,000 1.5% 15,000 1.5% $ - 0.0%

$ 1,002,685 100.0% $ 1,002,194 100% $ 491 0.0%

377,685

264,000

30.000

37.7%

26.3%

3.0%

377,569

264,000

30,000

37.7%

26.3%

3.0%

$

$$

116 0.0%

0.0%

0.0%

671,685

233,000

96,000

2,000

23.2%

9.6%

0.2%

671,569

232,625

96,000

2,000

23.2%

9.6%

0.2%

$

$

$

$

116

375

0.0%

0.2%

0.0%

0.0%

331,000

$ 1,002,685 100%

330,625

$ 1,002,194 100% $

375

491

0.1%

0.0%

development corporation bddc budget2013 · 2014. 6. 20. · new years eve event •we will evaluate...

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