development & profit in project management: how digital agencies use drupal presented by...
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Development & Profit in Project Management: How Digital Agencies Use Drupal Presented by James Smith. January 25, 2013. Pressentor : James Smith. Technical Project Manager at Sensis Academic Experience: BA in Economics – University of South Alabama - PowerPoint PPT PresentationTRANSCRIPT
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Development & Profit in Project Management: How Digital Agencies Use DrupalPresented by James Smith
January 25, 2013
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33Pressentor: James Smith– Technical Project Manager at Sensis
– Academic Experience:• BA in Economics – University of South Alabama• MA in Financial-Economics and MBA in Finance –
University of New Orleans• Ph.D. Studies in Economics – Vanderbilt University
– Professional Experience:• Extensive background in healthcare, data
management, and business information• PM work in Nashville, New Orleans, San Francisco,
L.A.
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44PM Goals:•Client Satisfaction = Quality Work•Profit = Agile Process
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55
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Drupal?
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7What is Drupal?• Free, open-source web development
platform for online content and user communities
• Drupal is maintained and developed by a community of 630,000+ users and developers.
Source: http://drupal.org/about
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Drupal Market Share • Drupal is used by 7.2% of all the
websites whose content management system we know. – This is 2.3% of all websites.
• Drupal is used by 24% of government and public sector websites.
Sources: http://w3techs.com/technologies/details/cm-drupal/all/allhttp://blog.pixelcrayons.com/wordpress/drupal-popular-among-government-wordpress-among-masses-whats-cooking/
Market Share of Sites with Identified Tool
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99Open-Source
Drupal was created and released as open-source software under the GNU Public License.
Why Drupal?
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1010Web Development
Drupal’s default installation is a database-backed web platform with file maintenance tools and a high level of security.
Why Drupal?
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1111Social
Drupal is a multi-user system, letting site visitors log in (as “authenticated” users) or browse the site without doing so (as “anonymous” users).
Why Drupal?
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1212Content
Drupal both hosts and promotes your content. It can reach out beyond your site to give you a presence on Twitter, Facebook, and in other venues.
Why Drupal?
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1313Secure
Drupal is subject to rigorous security testing both by the Drupal community and by security experts around the world.
Why Drupal?
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What companies and sites use Drupal?
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1515Companies and Sites using Drupal
Source: http://www.drupalshowcase.com
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1616Drupal: Case Studies• Zapposhttp://blogs.zappos.com
• Zappos.com was founded in 1999 with the goal of becoming the premiere destination for online shoes.
Source: http://www.drupalshowcase.com/drupal-showcase/zappos
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1717Drupal: Case Studies• Twitterhttp://dev.twitter.com• A developer community for the
Twitter platform.• With over 750,000 developers
building on the platform, Twitter chose to use Drupal to create a new home to support the Twitter community better.
• Version of Drupal: Drupal 7
Source: http://www.drupalshowcase.com/drupal-showcase/twitter
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1818Drupal: Case Studies• American Red Crosshttp://www.redcrossblood.org
• American Red Cross Biomedical Services plays a critical role in our nation’s health care system.
• It is the largest single supplier of blood and blood products in the U.S., collecting and processing more than 40 percent of the blood supply.
Source: http://www.drupalshowcase.com/drupal-showcase/american-red-cross
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Project Management
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2121If you don’t know where you’re going, you probably will end up
somewhere else.” ~ Laurence J. Peter.
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How Projects Often Work
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3535What is Agile?
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3636
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3737What is Agile?
Source: Sensis Agile Foundation Training from Digital Onion.
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3838Agile = Clear Communication • Clear expectations• No more over-promised & under-delivered
projects• Successful projects• Long-term, successful client relationships
Why Agile?
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3939Communication
Body Lan-
guage55%
Verbal7%
Vocal38%
* Based on research by Albert Mehrabian, Ph.D., Professor Emeritus, UCLA.
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4040Communication Process
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4141This results from “NOISE” in the Communication Process
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4242Manage the
GAP!
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43…Or else your
clients will look like this…
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44
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45
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46
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47
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48
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4949Waterfall
Source: http://www.windarooci.com/service_list/view_service/4
Waterfall
AgileWaterfall final product
Waterfall final product after go-
live feedback
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5050Waterfall vs. Agile
Source: Sensis Agile Foundation Training from Digital Onion.
Waterfall
Agile
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5151Project Management: StatisticsThe Standish Group research:
• 31.1% of projects will be cancelled before they ever get completed.
• 52.7% of projects will cost 189% of original estimates.
• 16.2% of software projects are completed on-time and on-budget. – In the larger companies, the news is even worse: only 9% of their projects come in on-
time and on-budget.Source: Sensis Agile Foundation Training from Digital Onion.
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5252Waterfall frequently
results like this
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5353
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5454Agile
Source: http://www.windarooci.com/service_list/view_service/4
AgileAgile
Iteration 1
Agile Iteration 2
Agile Iteration 4
Agile final product: What the client
wanted
Agile Iteration 3
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55AGILE Methodologies Improve the chancesfor Clients like this…
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5656Individuals and interactions > processes and toolsWorking software > comprehensive documentationCustomer collaboration > contract negotiationResponding to change > following a planTeam Growth > individual success
Agile Values
Why Agile?
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5757
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5858
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SENSIS
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6060
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6161• Vision for the Sensis: leveraging technology to
bring analytical rigor to the advertising business.
• A thought-leader in multicultural advertising
• Founder of TuRumbo.com
Jose VillaPresident and Founder
Focus Multimedia (Website Development
Firm)
Sensis (Full-service advertising agency)
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6262Account Creative
Roy
Agency Leaders
MelissaMedia
RickNew
BusinessGloriaTechnology
Wade
PresidentJose
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6363OFFICES:
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6464Agency Profile• Advertising & digital agency• 43 employees• $12 million in revenue (2012)• 15 years in business• Independent, minority-owned
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6565Sensis’ clients:
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6666Current Drupal Projects:
Past Drupal Projects:
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SENSIS: Agile Process
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6868
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6969Project Manager
Eric Piper
Alberto Manaf
James
Developers (F/E & B/E)
UX & Design
Drupal Projects: Team Structure
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7070Project Management: Check-In DailyHave I met your expectations
today?1. Did you get what you needed (from me)?2. Did that actually do what you wanted/need it to do?3. What do you want or think you need next?4. When do you need that by?
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7171Drupal Projects at Sensis: The Process
Creation of Project Team based on best fit of available resources
Production starts with Agile
Sprint 1 Planning Meeting
Contract Finalized for Drupal Project
Project is divided into sprints and phases
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7272Agile Work Flow
Sprint 1
Sprint 2
Sprint 3
Sprint ‘N’
PRODUCT
BACKLOG
GET READYBACKLOG GROOMING
REMOVE IMPEDIMEN
T
DONEDELIVER VALUE
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7373Drupal Projects at Sensis: The Process
Sprint 1 Review = Sprint Retrospective
Sprint 2 Planning Meeting
Mid-Point Review
Sprint 1 Planning Meeting
Sprint 2 Review
Mid-Point Review Sprint 1
Sprint 2
Sprint 0 Planning Meeting Sprint 0
Jan. 28
Feb. 11
Feb. 19
Feb. 26
Feb. 26
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7474Sprint Retrospective• Good – Bad – (Could Do) Better – Best• Scoring:
Progress
Scope
Client SatisfactionTeam Satisfaction
Quality
Schedule
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75Past Drupal Projects at Sensis
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7676Past Drupal Projects at Sensis
Microsite
Mobile Website
Website Redesign
Microsite
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7777 Objective: Create a microsite showcasing major renewable energy technologies in consumer-friendly terms, in addition to displaying Sempra's own involvement in renewable energy initiatives.
Sempra Energy: Microsite Design Solution:
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7878 Objective: Tasked with creating a bilingual mobile site for United Healthcare we developed a means for easily finding common healthful related content as well as convenient health care guidance.
United Healthcare: Mobile Website Solution:
m.uhclatino.com
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79United Healthcare: Mobile Website
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80United Healthcare: Mobile Website
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8181 Objective: Launch a site that introduced its unique mission to serve the academic needs of bilingual students.
Ameritas College: Website Redesign Solution:
To best represent the nurturing environment of Ameritas College, we built a site that emphasized the support structures available to potential students, from registration, enrollment, financial aid, and academic assistance.
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828201 Website Redesign & CMS Integration
Ameritas College / Brand University
Ameritas College: Website Redesign
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838301 Website Redesign & CMS Integration
L.A. Care Health Plan
L.A. Care Health Plan D5 to D7
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84L.A. Care DUALS• About the Company:L.A. Care is the nation’s largest health care management company with over 1 million members• Objective: Create a microsite to educate the community and healthcare providers in L.A. counties to Duals, a new L.A. Care health plan
http://duals.lacare.org/
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8585Website Redesign & CMS Integration
San Diego Gas & Electric
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8686Website Redesign
FEMA
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8787Website Redesign & CMS IntegrationAssociation of Hispanic Advertising Agencies
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8888Website Design & CMS IntegrationCooperative of American Physicians
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8989Website Design & CMS IntegrationThe Trevor Project
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9090Website Design & CMS IntegrationVersailles
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9191Connect with Sensis:Facebook facebook.com/sensisagency Twitter twitter.com/sensisagency YouTube youtube.com/sensisagency LinkedIn linkedin.com/company/sensis_2
Learn more about Sensis:sensisagency.com