development - room 8 studio · target audience analysis to determine its size, interests, trends on...

34
PRESENTATION MOBILE GAME DEVELOPMENT

Upload: others

Post on 05-Jun-2020

3 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: DEVELOPMENT - Room 8 Studio · Target audience analysis to determine its size, interests, trends on the market, and run UA test campaigns during the pre-production. Product & audience

PRESENTATION

MOBILE GAME DEVELOPMENT

Page 2: DEVELOPMENT - Room 8 Studio · Target audience analysis to determine its size, interests, trends on the market, and run UA test campaigns during the pre-production. Product & audience

PRESENTATION

WHY ENGAGE AN EXTERNAL GAME DEVELOPER

BENEFITS

DIVERSITY & VERSATILITY

Engage our experience across tech stacks and

development approaches, as well as game design

and economy expertise.

FRESH IDEAS

We come up with ideas for any genre and platform,

with a development team ready to jump onboard

and develop the game from scratch.

PUBLISH MORE GAMES Product mindset of our team combined with Agile

processes is a perfect fit for swift kick-off &

successful launch of new games in time.

RISKS MITIGATION

Not sure about the project longevity? No worries:

we’ll deliver a working game in time for you to test

out the idea & mechanics live.

Page 3: DEVELOPMENT - Room 8 Studio · Target audience analysis to determine its size, interests, trends on the market, and run UA test campaigns during the pre-production. Product & audience

PRESENTATION

CLIENTS

WE ARE PROUD TO WORK WITH

Page 4: DEVELOPMENT - Room 8 Studio · Target audience analysis to determine its size, interests, trends on the market, and run UA test campaigns during the pre-production. Product & audience

PRESENTATION

CREATIVE APPROACH

CORNERSTONESAlign creative vision with your business goals with

thought-through game design, game economy design, and level

design for optimal pacing and enjoyment. And we have experts in

all three areas.

Dedicated Design

Games we deliver don’t hang out to dry: an experienced producer

keeps a hand on pulse to see that the game’s catchy, or funny, or

scary just as you wanted it, and works super fast.

Producers Leadership

How to stand out on the market, or how to make all the tiny

details look consistent? How colors influence the mood of a

player? You guessed it: our art director will be responsible that

your game not only looks good, but feels right.

Art Direction

GAME IDEA, UNIQUE MECHANICS SEARCHING AND PROTOTYPING

is done during the vision formation & pre-production phase to test game’s

market fit and avoid mistakes during development, get a full grasp on the

scope of the project, foresee the complications and liabilities of the game.

MARKET RESEARCH

CLIENT FEEDBACK

IDEA EVOLVEMENT

DEVELOPMENT

Page 5: DEVELOPMENT - Room 8 Studio · Target audience analysis to determine its size, interests, trends on the market, and run UA test campaigns during the pre-production. Product & audience

PRESENTATION

Art style options for the future game. Moodboards and

references for each option.

Core gameplay screens featuring all key elements, VFX, and

UI Development and approve of characters, environment, UI

styles. Rough sketching, polishing.

Art bible as a collection of all art elements, style, characters,

level of details, camera, color palette, environment, UI, tech

guidelines, texture & surface, and references.

Team planning & allocation, setting milestones, delivery, and

in-engine integration.

Market research

Idea development

Visual development & art bible

Turnkey art production

Our experience and 200+ art team allow us to be the creative muscle for the

future game, making sure art style complements game design in the best

way possible.

Our approach is fine-tuned to ensure that art deliveries match client’s vision

on all stages.

IDEA & STYLE DEVELOPMENT

INCLUDING END-TO-END ART SUPPORT

Page 6: DEVELOPMENT - Room 8 Studio · Target audience analysis to determine its size, interests, trends on the market, and run UA test campaigns during the pre-production. Product & audience

PRESENTATION

We have vast experience in dealing with IPs: we’ve been partnering directly with such licensors as Fox and NBCUniversal.

To be as careful as humanly possible, we study the IP's history and lore to avoid costly mistakes. We use brand books and follow every small detail. We create new content in precisely defined limitations and work closely with IP holders for timely approvals.

If you don’t have an IP, the idea we’ll come up for your game will be yours. Yes, you heard it right: we do leave IP fully to the client.

APPROACH TO IP

OUR EXPERIENCE

Page 7: DEVELOPMENT - Room 8 Studio · Target audience analysis to determine its size, interests, trends on the market, and run UA test campaigns during the pre-production. Product & audience

PRESENTATION

Testing the experience game provides in a disciplined way: we define a set of key

gameplay features, create prototypes and perform playtests.

Prototyping

Iterative approach with the project split into phases and milestones which allow us

to properly assess the progress and make necessary adjustments.

Planning

Target audience analysis to determine its size, interests, trends on the market, and

run UA test campaigns during the pre-production.

Product & audience research

Hi-level concept, game core loop, monetization, gameplay, and UI/UX flow for

discovering the best possible experience for the target audience.

Concepting

HOW WE WORK: PRE-PRODUCTION

KEY STAGES

Page 8: DEVELOPMENT - Room 8 Studio · Target audience analysis to determine its size, interests, trends on the market, and run UA test campaigns during the pre-production. Product & audience

PRESENTATION

TESTIMONIALS

FROM OUR CLIENTS

PRODUCER @UBISOFT

Xavier Marot

Room 8 Studio team are very professional and proactive. They delivered a

good quality work within schedule. So I would definitely recommend

Room 8 Studio and I’m looking forward working with them again.

FOUNDER OF NIGHT SCHOOL STUDIO

Sean Krankel

Room 8 Studio delivered amazing results, displaying technical prowess

and reliable production methodologies to get the job done. We'd

definitely work with Room 8 Studio in the future.

CO-FOUNDER & CEO

Thorsteinn B. Fridriksson

Our technology combines real-time video chat, AR filters and casual

gaming in way never done before and I can't wait to show it to the world.

Huge kudos to the whole team at Teatime Games and to our partners at

Room 8 Studio!

DIRECTOR, BUSINESS DEVELOPMENT

Jaime Ocampo

Room 8 Studio is an outstanding studio of global standards. We at DeNA

had the opportunity to work on several co-development projects and they

always fulfil timely delivery of all project requirements and surpass our

expectations with a lot of added value.

Page 9: DEVELOPMENT - Room 8 Studio · Target audience analysis to determine its size, interests, trends on the market, and run UA test campaigns during the pre-production. Product & audience

PRESENTATION

TECHNOLOGY STACK

EXPERTISE

Page 10: DEVELOPMENT - Room 8 Studio · Target audience analysis to determine its size, interests, trends on the market, and run UA test campaigns during the pre-production. Product & audience

PRESENTATION

PORTFOLIO

Page 11: DEVELOPMENT - Room 8 Studio · Target audience analysis to determine its size, interests, trends on the market, and run UA test campaigns during the pre-production. Product & audience

PRESENTATION

Room 8 Studio had an exciting challenge: produce a unique match-3 mobile game for the combat mechanic genre, with innovative RPG-elements. This included collaborating with Playtika in many aspects of the project, from concept to soft launch, including live ops support. Today the game is released and is well-received on the market, with Room 8 Studio providing level design support for the game.Room 8 Studio role:

Cat Force: Full Cycle

● Collaborating on game design, economy design, idea development

● End-to-end engineering ● 2D art & animations ● Level design & analytics

PUZZLE

Page 12: DEVELOPMENT - Room 8 Studio · Target audience analysis to determine its size, interests, trends on the market, and run UA test campaigns during the pre-production. Product & audience

PRESENTATION

Room 8 Studio developed the ultimate social word game, which combines a word puzzle game, live video chat, and AR filters—One Word! Features:

One Word: Full Cycle

● Full cycle development● Iterative game design ● Economy design

PUZZLE

Page 13: DEVELOPMENT - Room 8 Studio · Target audience analysis to determine its size, interests, trends on the market, and run UA test campaigns during the pre-production. Product & audience

PRESENTATION

Slingbombs is an online turn-based artillery mobilegame where players battle and communicate in real time via video transmission. The chat features AR face filters to make this experience more immersive, fun or/and anonymous if the player prefers so. The two-player game is based on Teatime Live platform and features physics-based gameplay.The game development is in progress.

Room 8 Studio role:● Game design, game economy design● End-to-end engineering● 2D art & animations

Slingbombs: Full Cycle STRATEGY

Page 14: DEVELOPMENT - Room 8 Studio · Target audience analysis to determine its size, interests, trends on the market, and run UA test campaigns during the pre-production. Product & audience

PRESENTATION

Room 8 Studio has helped Ember Entertainment to create and launch a Match 3 casual game, and continues to provide ongoing art and level design support, including:

Meow Match: GD & Art

● Game design, economy design● 1500+ levels, 86% reaching the target level difficulty● UI & art direction● 2D art: characters, splash screens, 2D animation● New mechanics specs

PUZZLE

Page 15: DEVELOPMENT - Room 8 Studio · Target audience analysis to determine its size, interests, trends on the market, and run UA test campaigns during the pre-production. Product & audience

PRESENTATION

Room 8 Studio developed a weed & marijuana business game from scratch, including:

Hemp Inc: Full Cycle

● Game design● 2D & 3D art● Animation and VFX● Pre-launch optimization and bug fixing

SIMULATOR

Page 16: DEVELOPMENT - Room 8 Studio · Target audience analysis to determine its size, interests, trends on the market, and run UA test campaigns during the pre-production. Product & audience

PRESENTATION

Room 8 Studio developed 3 out of 6 games: golf (main mode), skateboarding (main and secondary modes), and basketball (secondary mode), including:

Sports Party: Co-Development

● Game design solutions ● Gameplay logic adjustments ● 3D environment art ● Motion controllers adaptation ● Shaders adaptation

SIMULATOR

Page 17: DEVELOPMENT - Room 8 Studio · Target audience analysis to determine its size, interests, trends on the market, and run UA test campaigns during the pre-production. Product & audience

PRESENTATION

As a co-developer, Room 8 Studio created this Facebook Instant Game from scratch, including:

Sling Race Arena: Full Cycle

● Front-end and back-end development ● Game Design & economy design● Art direction● UI/UX design● QA and bug fixing

ARCADE

Page 18: DEVELOPMENT - Room 8 Studio · Target audience analysis to determine its size, interests, trends on the market, and run UA test campaigns during the pre-production. Product & audience

PRESENTATION

Room 8 Studio provided the development of the education kids mobile game, aimed to unleash a child’s potential through the colorful and immersive playing experience. The scope of works included:

Papumba Academy: Co-Development

● Swift dev team establishment● Securing and stabilizing product launch● Development & QA

EDUCATIONAL

Page 19: DEVELOPMENT - Room 8 Studio · Target audience analysis to determine its size, interests, trends on the market, and run UA test campaigns during the pre-production. Product & audience

PRESENTATION

Popcorn Party is a full-cycle game development project with renown publisher DeNA. The game offers innovative gameplay and was featured as the best new game by the App Store in over 70 countries. Room 8 Studio role:

Popcorn Party: Full Cycle

● Full cycle development● Game design, economy design● UI & art direction● 2D art and animation

PUZZLE

Page 20: DEVELOPMENT - Room 8 Studio · Target audience analysis to determine its size, interests, trends on the market, and run UA test campaigns during the pre-production. Product & audience

PRESENTATION

Mahjong Journey is a full-cycle game development project with renown publisher G5. The game was built from ideation and features 200+ immersive levels. Room 8 Studio role:

Mahjong Journey: Full Cycle

● Full cycle development● Game design● Art direction, 2D art, UI, and animations● Build & release management

PUZZLE

Page 21: DEVELOPMENT - Room 8 Studio · Target audience analysis to determine its size, interests, trends on the market, and run UA test campaigns during the pre-production. Product & audience

PRESENTATION

Room 8 Studio developed the ‘Cyto’s Puzzle Adventure’ physics-based puzzle game from scratch. The scope of work included:

Cyto’s Puzzle Adventure: Full Cycle

● Full-cycle development ● 144+ immersive levels ● Managing process from the idea to publishing the final

product on multiple platforms. First published by Chillingo

Featured as Best New Game inover 40 countries in App Store

PUZZLE

Page 22: DEVELOPMENT - Room 8 Studio · Target audience analysis to determine its size, interests, trends on the market, and run UA test campaigns during the pre-production. Product & audience

PRESENTATION

Room 8 Studio created the social music game-simulator, aimed to build up piano skills. Game was featured in over 100 countries by the App Store. Scope of work included:

Piano City: Full Cycle

● Full-cycle development from scratch ● ‘Single-player’ and ‘player vs player’ modes ● Managing process from the idea to publishing the final

product to the store

SIMULATOR

Page 23: DEVELOPMENT - Room 8 Studio · Target audience analysis to determine its size, interests, trends on the market, and run UA test campaigns during the pre-production. Product & audience

PRESENTATION

Riot Runners is an Endless Arcade Runner Game for iOS and Android. The game was awarded “Audience Award Winner 2013” at the Indie Prize Best Game in Show, was selected as the #1 Upcoming Game Of The Year by SlideDB and was featured by the App Store as Best New Game in over 40 countries.

Riot Runners: Full Cycle

● End-to-end engineering ● UI and art direction ● 2D art and animation● Game & economy design

SIMULATOR

Page 24: DEVELOPMENT - Room 8 Studio · Target audience analysis to determine its size, interests, trends on the market, and run UA test campaigns during the pre-production. Product & audience

PRESENTATION

OTHER

Page 25: DEVELOPMENT - Room 8 Studio · Target audience analysis to determine its size, interests, trends on the market, and run UA test campaigns during the pre-production. Product & audience

PRESENTATION

Room 8 Studio’s Technical Level Design Team actively participated in the co-development of the game. From concept to release:

Afterparty: Tech Level Design

● Game logic● Non-linear quest implementation● Polished animation timing● Cutscene implementation

ADVENTURE

Page 26: DEVELOPMENT - Room 8 Studio · Target audience analysis to determine its size, interests, trends on the market, and run UA test campaigns during the pre-production. Product & audience

PRESENTATION

Room 8 Studio co-developed Etihad Al Abtal (Heroes United) RTS game. The scope of work included:

Etihad Al Abtal: Co-Development

● Front-end development ● Support of Arabic language● New development process integration● Simultaneously supporting 3 graphics systems:

NGui, 2DTK, Markligh● Refactoring of the legacy code

RTS

Page 27: DEVELOPMENT - Room 8 Studio · Target audience analysis to determine its size, interests, trends on the market, and run UA test campaigns during the pre-production. Product & audience

PRESENTATION

Room 8 Studio created levels & balance sheets with mechanics combinations needed for the creation of the levels, according to difficulty and UX requirements from Rovio.

Angry Birds Dream Blast: Level Design

● 230 levels that went into production● Weekly deliveries

PUZZLE

Page 28: DEVELOPMENT - Room 8 Studio · Target audience analysis to determine its size, interests, trends on the market, and run UA test campaigns during the pre-production. Product & audience

PRESENTATION

● SDK update & bug fixing ● CPU/GPU optimization ● Rebuilding rendering solutions/transition to Forward

Rendering ● Art content, post effects, and sound optimization● Game performance optimization

Creature in the Well is a top-down pinball inspired hack and slash dungeon crawler. Room 8 Studio made build for Windows Store and provided turnkey porting to Nintendo Switch, Xbox, as well as platform adaptation, including:

Creature in the Well: Turnkey PortingARCADE

Page 29: DEVELOPMENT - Room 8 Studio · Target audience analysis to determine its size, interests, trends on the market, and run UA test campaigns during the pre-production. Product & audience

PRESENTATION

● CPU/GPU optimization● Rebuilding of the content loading process (DLC)● Art content, VFX and sound optimization● QA testing & bug fixing

Room 8 Studio provided porting of an open-world action role-playing game from PC to Nintendo Switch and PlayStation 4, including:

Ashen: PortingRPG

Page 30: DEVELOPMENT - Room 8 Studio · Target audience analysis to determine its size, interests, trends on the market, and run UA test campaigns during the pre-production. Product & audience

PRESENTATION

● Touch & gamepad controls optimization● Shaders adaptation● Engine update

Room 8 Studio provided porting and platform adaptation of this physics-based puzzle game from PC/PS4 to Nintendo Switch. Scope of work:

BenEsposito

Donut County: Turnkey PortingADVENTURE

Page 31: DEVELOPMENT - Room 8 Studio · Target audience analysis to determine its size, interests, trends on the market, and run UA test campaigns during the pre-production. Product & audience

PRESENTATION

● SDK update● CPU/GPU optimization● Rebuilding rendering solutions through transition● to forward rendering● Art content, post effects and sound optimization● Game performance optimization

Room 8 Studio provided porting of the award-winning story-filled game from PC to Nintendo Switch, including:

What Remains Of Edith Finch: Trunkey PortingADVENTURE

Page 32: DEVELOPMENT - Room 8 Studio · Target audience analysis to determine its size, interests, trends on the market, and run UA test campaigns during the pre-production. Product & audience

PRESENTATION

● Rebuilding entire rendering solutions● UX & controls adaptation● Art content optimization● Game performance optimization

Room 8 Studio provided a turnkey porting of this award-winning game from PC to Nintendo Switch, including:

ABZU ADVENTURE

Page 33: DEVELOPMENT - Room 8 Studio · Target audience analysis to determine its size, interests, trends on the market, and run UA test campaigns during the pre-production. Product & audience

PRESENTATION

● Leaderboards porting ● UX & Controls adjustments● QA testing & bug fixing● SDK & Engine update ● CPU / GPU optimization ● Compliance testing and submission support

Room 8 Studio provided porting of a unique and outstanding physics-based golf parody where every golf course is a new surprising type of golf, from PC and Apple Arcade to Nintendo Switch. The scope of work included:

What The Golf?ARCADE