developments in us market for digital textile printing
TRANSCRIPT
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DEVELOPMENTS IN HIGH PRODUCTION &
INDUSTRIAL TEXTILE PRINTING
History• Analog/Digital Comparison • Market Perspective
HISTORICAL PERSPECTIVE
From the beginning to now
History of Textile Printing
Block Printing
Manual Screen Printing
Automated Flat Screen
Rotary
Digital
The Evolution
Ancient times
19th century
1950’s
1960’s
2011
Printer Classifications
Class 1
5-15 yards per hour
Class 2
20-100 yards per hour
Class 3
100-800 yards per hour
Class 4
70 yards per minute
Print Solution Classifications
• Key Features
• Ability to transport wide variety of fabrics through printer
• Able to deliver variety of textile ink chemistries through print head
• Either open or closed system for ink and software
Digital Textile Technology Development Timeline
Milliken
develops
digital carpet
printer
1970’s
Canon
develops
digital textile
printer
1990’s
Encad
introduces
modified plotter
for digital textile
printing
1998
Mimaki enters
market with
their modified
printer
(TX series)
Several companies
modify plotters for
textile printing
(MS, Robustelli,
Yuhan-Kimberly,
Mutoh Europe)
2000-2008
Few companies
develop textile
specific digital
printers based on
different print heads
(MS, Reggianni,
Robustelli, Konica
Minolta, Atexco
2008- Present
Class 4 single pass machine commercialized by MS
2011
Company Class 2 Class 3 Class 4
Atexco x x x
DGen x
DGI x
Durst x
Epson/Robustelli x
Konica Minolta x x
Kornit x
Mimaki/La Meccanica x x
MS x x x
MTex x
Reggiani/EFI x x
SPG x x
Current Players
Single Pass Machines in the Market
SPG PikeKonica Minolta Nassenger SP-1
MS LarioAtexco Vega 1
ANALOG VS DIGITAL
PROCESS, SPEED, AND COST
Comparing Speed of Analog to Digital Printing
50+ yards per Minute
5-15 yards per minute
Automated Flat Screen Class 3 Digital Machine
Rotary Screen
Class 4 Digital
Cost Comparison
Rotary Printing High Speed Digital
Printer cost per lineal yard $0.12 $0.12
Ink cost per lineal yard $0.05 $0.22
Labor cost per lineal yard $0.09 $0.03
Energy cost per lineal yard $0.12 $0.05
Total cost per lineal yard $0.38 $0.42
Cost Comparison
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
500 1000 2000 2500 3000 4000 6000 8000 12000 16000 20000
Rotary, Class3 (JPK EVO, Class 4 (LARIO) Comparison
Conventional Rotary Class 3 (JPK EVO) Class 4 Single Pass (Lario)
Eu
ro/M
ete
r
TECHNOLOGY EVOLUTION SINCE 1999
0
500
1000
1500
2000
2500
3000
3500
Printing Speed
2000 2003 2006 2009 2012 2013
0
50
100
150
200
250
Ink Price
1999 2003 2006 2009 2012 2015
Me
ters
pe
r h
ou
r
Ink P
rice
/Lite
r
MARKET PERSPECTIVE
Technology Impact on Markets
Analog Versus Digital Workflow
An
alo
g W
ork
Flo
w (
2-3
mo
nth
s)
Dig
ita
l W
ork
Flo
w(1
-2 w
ee
ks)
CURRENT MARKETS BEING SERVED
• Fashion
• Sportswear• Drapes
• Flooring
• Outdoor
• Bedding
• Upholstery
• Polyester
• Nylon
• Polyester
APPARELHOME
FURNISHINGFLAGS SOFT SIGNAGE E-COMMERCE
• Fabric by the yard
• Finished Product
MS Lario
(Low) adoption (Low adoption) (High adoption) (High adoption) (High adoption)
50
25
8
102
% of Global Printed Textiles
Apparel Home & Commercial Furnishing Flags Soft Signage E-commerce
30B yards printed annually
1.2B yards printed digitally
Market Share of Printed Textiles
GLOBAL MARKET SIZE FOR APPAREL SALES
350
235
150
110
55
45
40
2575
Sales $B
EU North America China Japan Brazil India Russia Australia ROW
China mainly manufactured
domestically
USA mainly imported
China and USA account for over
half of sold apparel
TOP 200 GLOBAL BRANDS LOCATION
% by Country
USA Italy UK France Germany ROWFasionunited December 2015
2015
2% manufactured in USA
Consumer Indifference
Consumers want variety, uniqueness
and availability
Don’t care about the process
The Supply Chain Cares!
Apparel Supply Chain Re-engineering
Mass customization
enabled by solution-
based digital printer
and efficient finishing
equipment
Digital workflow enables
real-time sampling and
faster decisions,
information kept in
digital form
Short runs enable
brand to test market
product concepts…….
“Fail faster and less
costly”
Hot products produced
on demand and at scale
Products can be cut and
sewn to size
MASS
CUSTOMIZATION
DIGITAL
WORKFLOWSHORT RUNS
FASHION
TRENDSCUT AND SEW
Home and Commercial Décor Supply Chain Re-engineering
Designs stay in
market an
average of 15
years with
declining
volumes over
time
Hotels and events
can take advantage
of design specific
capability
Licensed product can
be efficiently
produced
Companies take
advantage of digital
workflow for
e-commerce
Designers in home
office have more
direct interaction with
print process
Companies can
introduce and
test market
designs more
frequently
Less inventory
challenges
SHORT RUN
PRODUCTIONCUSTOMIZATION
DIGITAL
WORKFLOW
DESIGN
FLEXIBILITYREDUCED RISK
Benefits to A Brands and Home Furnishing Companies
• Keep information in digital format as far into the supply chain as possible• Shortens supply chain
• Reduces risk
• Increases number of “Seasons”• More design flexibility
• Understand what the consumers want
• Reduce Cost• Inventory reduction
• Obsolescence reduced
• Sustainability message
• Technology has reached a stage to impact supply chain strategies
• Desire for supply chain re-engineering combined with growth of e-commerce are key drivers of technology development
• Technology under constant improvement
• Hardware
• Software
• Inks
• Process
• What’s next?
Summary