devon gardner, strategies for accelerating the solar water heating market in caricom states, 9-2012

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    Devon O. Niel Gardner, Ph.D.

    CSEF III

    Marriott Resort, St. Kitts & Nevis

    Thursday 13 September 2012

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    Background to Project

    About Solar Water Heating

    Solar Water Heating Penetration

    The Barbados Model Some Major Challenges

    Key Opportunities

    Acknowledgements

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    Background to Project

    About Solar Water Heating

    Solar Water Heating Penetration

    The Barbados Model Some Major Challenges

    Key Opportunities

    Acknowledgements

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    Every year, the Caribbean region spends a significantportion of scarce foreign exchange to import liquid

    petroleum fuels to provide energy services.

    The price of oil on both sides of the Atlantic has this yearreached its highest level since the 2008 Financial Crisis and

    continues to hover at around USD 100 per barrel.

    It is estimated that some 85 per cent of all electric power inthe Caribbean is still generated with liquid fuel.

    Climate change is an energy-related issue as an estimated80 per cent of GHG are generated by the energy sector,primarily form combustion of fossil fuels.

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    A key challenge for Caribbean countries is to meet itsenergy needs in a sustainable manner, which woulddecrease dependence on petroleum fuels.

    The EU-funded CRECS was designed to build on thefoundation of CREDP, in strengthening capacity for REdevelopment in the areas of policy, awareness and

    investments support.

    Water heating end-use has significant potential to benefitfrom the increased use of RE in the form of solar waterheating technology.

    Project was developed to look at a regional model forpromoting SWH that uses the best practices of theBarbados as well as other experiences, while considering the

    specificities of individual member states.

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    To design strategies and mechanisms for acceleratingcommercialization and sustainable markettransformation of solar water heating in CARICOMstates, thereby reducing the current use of electricityand fossil fuels for hot water preparation in residential,private service sector and public buildings and, whenapplicable, industrial use.

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    Background to Project

    About Solar Water Heating

    Solar Water Heating Penetration

    The Barbados Model Some Major Challenges

    Key Opportunities

    Acknowledgements

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    Background to Project

    About Solar Water Heating

    Solar Water Heating Penetration

    The Barbados Model Some Major Challenges

    Key Opportunities

    Acknowledgements

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    1.64%

    8.24%

    52.58%

    1.18%

    1.97%

    5.41%

    0.66%

    10.25%

    0.85%

    10.52%

    1.71%

    0.39%

    1.58%0.26%

    0.45%

    0.16%

    1.31%

    0.81% ANTIGUA & BARBUDA

    THE BAHAMAS

    BARBADOS

    BELIZE

    DOMINICA

    GRENADA

    GUYANA

    JAMAICA

    ST. KITTS & NEVIS

    ST. LUCIA

    ST. VINCENT & THE GRENADINES

    SURINAME

    TRINIDAD & TOBAGO

    ANGUILLA

    BERMUDA

    BRITISH VIRGIN ISLANDS

    CAYMAN ISLANDS

    TURKS & CAICOS ISLANDS

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    0 50 100 150 200 250 300 350

    ANTIGUA & BARBUDA

    THE BAHAMAS

    BARBADOS

    BELIZE

    DOMINICA

    GRENADA

    GUYANA

    JAMAICA

    ST. KITTS & NEVIS

    ST. LUCIA

    ST. VINCENT & THE GRENADINES

    SURINAME

    TRINIDAD & TOBAGO

    ANGUILLA

    BERMUDA

    BRITISH VIRGIN ISLANDS

    CAYMAN ISLANDS

    TURKS & CAICOS ISLANDS

    SWH Installed Capacity/ KWth per 1,000 inhabitants

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    Background to Project

    About Solar Water Heating

    Solar Water Heating Penetration

    The Barbados Model Some Major Challenges

    Key Opportunities

    Acknowledgements

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    The great majority of SWHs in Barbados operate on thebasis of a thermosiphon system.

    Currently, there are an estimated 35,000 to 40,000 SWHunits installed on the island.

    The current Barbados market is estimated at about 2,000systems per year split unevenly among three local

    companies Solar Dynamics, SunPower, and Solaris.

    It is worth noting also that there are a number of smallbackyard manufacturers operating in Barbados.

    Barbados accounts for around 55 per cent of the solar waterheating capacity within CARICOM states.

    SWH penetration is around 313.9 KWth per 1,000inhabitants (CARICOM average is ca. 33.4 KWth).

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    Perlack, Bob and Hinds, William. Evaluation of the Barbados SolarWater Heating Experience. September 2003

    TIMEFRAME EVENT

    1970 - 1975 Stagnant economic growth that lasted until 1975.

    1973 - 1974 First OPEC oil embargo leading to a quadrupling of world oil prices.

    1974 CADEC loan to help establish Solar Dynamics Limited as a means to develop and market SWH units.

    1974 Active involvement of an informed government in seeking ways to reduce oil dependency.

    1974 Promulgation of the Fiscal Incentives Act:

    - Exemption of SWH raw materials (e.g., tanks and collectors) from the 20% import duty; this lowered the installed cost

    of a SWH by 5 to 10%.

    - A 30% consumption tax placed on conventional electric water heaters.

    1975 - 1977 Government purchase of 84 units for a housing development project (Oxnards project).

    1978 Launch of SunPower Limited by Peter Hoyos;provided the firstdirect competition to Solar Dynamics.

    1978 1980 Second world oil price shock brought about by the Iranian Revolution and the Iran-Iraq War leading to a doubling of

    prices.

    1980 Income Tax Amendment provided a specific line item to deduct the full-cost of a SWH installation. SWH deduction was

    in-place from 1980 through June 1992.

    1980 - 1985 International economic recession brought on by the second oil crisis.

    1981 Launch of AquaSol Limited by Vincent McLean in response to the opportunity provided by the Income Tax Amendment,

    which became known as the Homeowners Tax Benefit Act (1981).

    1988 1992 Government purchase of 300 units for a housing development project (Venezuela project).

    1990 - 1994 Severe international economic recession created significant fiscal and balance of payments deficits. Significant decline

    in GDP (real GDP fell from BBD 909 million in 1989 to BBD 784 in 1992).

    Tax deduction programme suspended as part of IMF structural reforms.

    1993-1995 Suspension of tax deduction for SWHs. Tax deduction suspended as part of Structural Reform Programme.

    1996 - present Reinstatement of SWH deduction as part of a personal home improvement allowance deduction of up to BBD 3,500 peryear for mortgage interest, repairs, renovations, energy or water saving devices, solar water heaters, and water storage

    tanks.

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    There have been a confluence offactors that has driventhe Barbados Model to its current state and there is nosinglemagic bullet that accounts for its success:

    There was recognition of the potential benefits at thehighest level of government.

    The sector was driven by innovative entrepreneurship.

    There was a roll-out of the industry at a time of rapidlyrising electricity cost.

    The provision of key fiscal incentives by government.

    The implementation of appropriate regulationdiscouraged electric water use.

    The institutionalization of government policies.

    There were deliberate and timely government

    procurement programmes.

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    CYPRUS ISRAEL AUSTRALIA GERMANY BARBADOS

    Financial Incentives for

    Project Developers

    Tax Incentives for

    Manufacturers

    Consumer Financing

    Programme

    SWH Regulation in Building

    Code

    Detailed Demand

    Assessment

    Business Development

    Grants

    Broad-based Customer

    Education

    Government Support for

    Marketing

    Government R&D Support

    Capacity Building

    Programme

    Renewable Energy Policy

    Integration of SWH into

    Energy Economy

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    Background to Project

    About Solar Water Heating

    Solar Water Heating Penetration

    The Barbados Model

    Some Major Challenges

    Key Opportunities

    Acknowledgements

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    ATG BHS BRB BLZ DMA GRD GUY JAM KNA LCA VCT SUR TTO AIA BMU BVI CYM TCA

    Financial Incentives

    for Project Developers

    Tax Incentives for

    Manufacturers

    Consumer Financing

    Programme

    Tax Incentives for

    End-users

    Detailed Demand

    Assessment

    Business Development

    Grants

    Broad-based Customer

    Education

    Government Support

    for Marketing

    Government R&D

    Support

    Capacity Building

    Programme

    Renewable Energy

    Policy

    Integration of SWH

    into Energy Economy

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    High Capital Cost

    Perception/Awareness

    Split Incentive Technical

    Design

    Installation

    Standards and MEPs Cross-integration

    Institutional and Legislative Change agent

    Political continuity Performance data

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    Background to Project

    About Solar Water Heating

    Solar Water Heating Penetration

    The Barbados Model Some Major Challenges

    Key Opportunities

    Acknowledgements

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    0

    100

    200

    300

    400

    500

    600

    700

    800

    900

    1,000

    DHW Penetration/

    '000 Households

    Solar Conventional (Electric & LPG)

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    0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00

    Antigua & Barbuda

    Bahamas

    Barbados

    Belize

    Dominica

    Grenada

    Guyana

    Haiti

    Jamaica

    St. Kitts & NevisSt. Lucia

    St. Vincent & the Grenadines

    Suriname

    Trinidad & Tobago

    Anguilla

    Bermuda

    British Virgin Islands

    Cayman Islands

    Turks & Caicos Islands

    Payback Period/ Years

    Scenario 3 (LPG, Tank) Scenario 2 (Electric, Tankless) Scenario 1 (Electric, Tank)

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    Air Conditioning44%

    Lighting13%

    Pool Pumps12%

    Kitchen & Refrigeration9%

    Hot Water9%

    GuestroomEquipment

    7%

    General Equipment

    4%

    Laundry

    1%

    Other

    1%

    Source: CHENACT. 2011

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    National Energy Policies

    Generation Offset Legislation Solar Ordinance

    Energy Planning

    Regional Training and Certification

    Standards and Labelling

    Pay-as-You Save (PAYS)/Third-party Financing

    Government procurement

    Awareness raising Industrial Policies

    Fiscal policies

    Blended Loan-Grant and Carbon Financing

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    Solar Water Heating

    Projects

    Investment Sources

    (Financiers & Banks)

    Government

    (Policies & Regulations)

    Capacity

    building

    Technical

    Assistance

    Coaching &

    Mentoring

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    Solar Water Heating

    Projects

    Investment Sources

    (Financiers & Banks)

    Government

    (Policies & Regulations)

    Capacity

    building

    Technical

    Assistance

    Coaching &

    Mentoring

    ESCo

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    Background to Project

    About Solar Water Heating

    Solar Water Heating Penetration

    The Barbados Model Some Major Challenges

    Key Opportunities

    Acknowledgements

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    European Union CARICOM Secretariat CARICOM Energy Unit

    CARICOM Climate Change Centre Member states Government of Barbados CROS-Q and the national standards bodies

    CDB and the national development banks Government agencies Commercial banks Electric utility companies SWH manufacturers Project developers Hoteliers Other participating stakeholders

    Thank you!