devops for mobile: delivering a 5-star app experience to your mobile users
DESCRIPTION
In today’s mobile app economy, providing the best user experience is critical to building customer loyalty. We have one chance to provide a great user experience and deliver value. How can we ensure a great mobile app experience that elevates our offering above the thousands of other choices our customers have? Discover how DevOps for Mobile from CA Technologies provides your business analysts, developers, IT operations and support teams with accelerated speed-to-market, complete visibility and the insights needed to achieve user loyalty and maximize potential value to customers. For more information on DevOps solutions from CA Technologies, please visit: http://bit.ly/1wbjjqXTRANSCRIPT
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Jonathan Lindo
MBT03S #CAWorld
CA TechnologiesVP, Enterprise Mobility
DevOps
DevOps For MobileDelivering a 5-Star App Experience
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2 © 2014 CA. ALL RIGHTS RESERVED.
Abstract
In today’s mobile app economy, providing the best user experience is critical to building customer loyalty. We have one chance to provide a great user experience and deliver value. How can we ensure a great mobile app experience that elevates our offering above the thousands of other choices our customers have?
Discover how DevOps for Mobile from CA Technologies provides your business analysts, developers, IT operations and support teams with accelerated speed-to-market, complete visibility and the insights needed to achieve user loyalty and maximize potential value to customers.
Jonathan Lindo
CA Technologies
VP, Enterprise Mobility
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3 © 2014 CA. ALL RIGHTS RESERVED.
APPLICATION ECONOMYTHIS IS THE AGE OF THE
USERSAND IT’S ALL ABOUT THE
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4 © 2014 CA. ALL RIGHTS RESERVED.
The World in 2014 as we Know It…
http://www.phonearena.com/news/The-average-global-smartphone-user-has-downloaded-26-apps_id47160
Number of mobile app downloads as of July
150B+
Number of apps in app stores
3,000,000+
Average # of mobile app downloads per phone
33
App store revenue in 2013
US$ 26B+
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Native Apps Continue their Rule …
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6 © 2014 CA. ALL RIGHTS RESERVED.
Achieving Mobile App Distribution
Cross-app promotionMobile advertising
App store chart boosting
Web banner ads
Marketing automationWebinar Campaigns
SEO
Email marketing campaigns Social media marketing
Twitter promotionFacebook ads$$$
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7 © 2014 CA. ALL RIGHTS RESERVED.
19%Never run your app more than once…
45%Users who will never reach five runs of your app
94%No longer running your app after 30 days!
Great, we Have Installs! But wait …
http://swrve.com/lp/new-players-report/?utm_source=blog&utm_medium=internal&utm_campaign=new-players-report
Our job is far from done …
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8 © 2014 CA. ALL RIGHTS RESERVED.
Achieving and Maintaining Engagement …
http://techcrunch.com/2011/12/18/app-ocalypse/
http://mobilemarketingmagazine.com/brits-app-attention-span-shorter-than-ever
15Number of mobile apps used regularly per week
65%Users demanding good app performance
82%Deleted an app due to crashes or poor performance
Tougher than ever!
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SPEEDING UP!MOBILE DELIVERY IS
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10 © 2014 CA. ALL RIGHTS RESERVED.
SEPARATEHOW DO WE
FROM THE PACK?
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NEVER DONEOUR JOB IS
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Delight Customers
Deliver great experiences and improve with analytics
Provide world-class support
How do we Deliver a Five-Star Experience?
Deliver High Value
Understand behavior and apply real-time intelligence
Fail fast, iterate quickly
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13 © 2014 CA. ALL RIGHTS RESERVED.
DEVOPS BRIDGES OPERATIONS AND AGILE SOFTWARE DEVELOPMENT
TOOLS AND METHODOLOGIES
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14 © 2014 CA. ALL RIGHTS RESERVED.
DEVOPS
DevOps for Mobile
DevOps accelerates the release of apps into
production and …
… translates operational insight into real-time
adaptation …
… with continuous feedback and improvement across the app lifecycle.
CONTINUOUS DELIVERY
Application
Delivery
Application
Performance Management
Infrastructure
ManagementDevOps
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How is DevOps Achieved?
1
2
3
4
CULTURE
AUTOMATION
ANALYTICS
COLLABORATION
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DevOps for MobileAccelerating the mobile app lifecycle
SupportProductionDeploymentDev and Test
CA enables each stage of ‘continuous delivery’
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17 © 2014 CA. ALL RIGHTS RESERVED.
DevOps for Mobile: Opportunities for Success
Mobile test automation
Mobile app platforms
Mobile app APIs
Mobile app performance and analytics
Mobile release automation
Mobile app support
API
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DevOps for Mobile Tooling Goals
DEEP VISIBILITY: Complete end-to-end view into mobile appsExtend operations view into mobile apps and infrastructure
RAPID ANALYSIS: From mobile infrastructure to mobile deviceIdentify issues at 30,000-ft. view; drill to microscopic app-level detail
ACTIONABLE ANALYTICS: By app, region, carrier, device or usersReveal specific analytics data based on multiple variables
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Mobile Test Automation and Service Virtualization
LAN testing network
CA Application Test
Mobile App Automation
CA Service Virtualization
Virtual Services
!
!
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20 © 2014 CA. ALL RIGHTS RESERVED.
CA Release Automation
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Answer Key Questions … at any timeVisualize, understand impact and be proactive
What is my user experience like?
Who is using our apps?
Where and when are apps used?
What are my users doing with our apps?
Can I help users get more value?
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CA Mobile App AnalyticsBroad, deep visibility into your mobile infrastructure
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23 © 2014 CA. ALL RIGHTS RESERVED.
CA Mobile App AnalyticsBroad, deep visibility into your mobile infrastructure
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Actionable AnalyticsBy app, region, carrier, device or users
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Complete End-to-End Mobile Infrastructure ViewMobile App Topology View With APM 9.7
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CA APM 9.7 with Mobility IntegrationCA APM 9.7 transaction traces with mobile data
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Monitor Mobile Business Transactions
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28 © 2014 CA. ALL RIGHTS RESERVED.
Identify Mobile App HotspotsPerformance, Usage, Test Coverage, Issues
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Analyze Automated Test CoverageGenerate New Automated Tests On-Demand
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Understand Mobile User BehaviorCapture User Flow Through Your App
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Mobile Device VisibilityGestures, API requests, app performance
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Measure EffectivenessCompare versions, regions and devices
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Give Customers World-class Support Live remote mobile support
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DevOps is Working …
Source: Puppet Labs 2014 State Of DevOps
“Organizations with high performing DevOpsteams were two times more likely to exceed profitability, market share and productivity goals …”
“…and had 50 percent higher market capitalization growth over three years…”
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CultureLearn more about DevOps - Get Involved!
DevOps Dayshttp://www.devopsdays.org
Velocity Conferencehttp://velocityconf.com/
DevOps Enterprise Summithttp://devopsenterprise.io/
CA Worldhttp://caworld.com
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36 © 2014 CA. ALL RIGHTS RESERVED.
For More Information
To learn more about DevOps, please visit:
http://bit.ly/1wbjjqX
Insert appropriate screenshot and text overlayfrom following “More Info Graphics” slide here;
ensure it links to correct pageDevOps
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For Informational Purposes Only
© 2014 CA. All rights reserved. All trademarks referenced herein belong to their respective companies.
This presentation provided at CA World 2014 is intended for information purposes only and does not form any type of warranty. Some of the specific slides with customer references relate to customer's specific use and experience of CA products and solutions so actual results may vary.
Terms of this Presentation