BY: BRITTANY JACOBS

TARGET AUDIENCE: MILLENNIALS

BIG IDEA: CREATE AWARENESS

BIG IDEA: DESIGN CONTESTo Two Months

oVoting: Twitter/ Facebook Polls and “To Dew List”

o Top Four

o Feature on Pitch Black bottle

MOBILE: MTN DEW

PRIZES

oCashoMountain DewoTaco BelloSpeedway

INBOUND MARKETING

METRICS

BUDGET

750000500000

112000

1550000

8000000

Snapchat

Hulu and Pre- Rolled Adver-tisments

Advertisement during Prime Time

30 second advertisement during men’s final four tournament games

Production Cost

BENEFITS

o Increase SubscribersoDecrease Bounce ratesoConversions o Increase attendance