dfw ama
DESCRIPTION
Networking. Get Involved!. Volunteer. Education. Meet & Greets. Exec. Luncheons. SIGs. DFW AMA. Your GPS for Marketing Paige Johnston, Pres. 2008-9. MISSION, VISION, GOALS. - PowerPoint PPT PresentationTRANSCRIPT
MISSION, VISION, GOALS
The mission of the Dallas/Fort Worth Chapter of the American Marketing Association is to educate, support, and enhance the image of marketing professionals in the DFW Metroplex.
Our vision is to be the premiere marketing community delivering excellent practices and resources that develop professionals and grow organizations.
Key Goals:1. To increase and communicate the value of local membership2. To expand outreach efforts3. To run the chapter like a business4. Chapter Excellence Award
LEADERSHIP
17 Board members, 9 attended Summit
Strengths – strong chapter reputation and programs, ambitious and dedicated Board
Challenges and Resolutions:• Surprise staff changes adjust timelines and expectations• Inexperienced Board training• Frustrated leaders ‘time out’, clear policies and processes,
RACI charts• “Challenging” volunteers don’t ignore; use outside
resources
FINANCIAL U-TURN
Year-end 2007 2008 2009
Total Revenue $96,195.53 $87,407.33 $103,861.44
Total Expenses $89,561.79 $107,610.59 $84,043.44
NET REVENUE or LOSS $6,633.74 ($20,203.26) $19,818.00
# Prof. Members 572 593 602
Per Mbr. Revenue $168.17 $147.40 $172.53
MEMBERSHIP
Recession: 712 662 members Spring Membership Drive = almost 12% increase
Member Acquisition • Emphasis on member ROI with local members-only benefits• Community outreach – partnered with 18 organizations• Corporate Development outreach to CMOs• Meeting needs of newly unemployed
Member Retention focused on involving and satisfying volunteers:• Recognition and Appreciation , substantial Board benefits• Volunteer Life Cycle System and succession planning
94% Member Satisfaction… Volunteers up 70%
PROGRAMMING
Goal – Offer even more value for attendees’ time and moneyStrategies:
• 6 new SIGs, for a total of 9 SIGs, and 58 total events• More feedback surveys and member analysis for topics• Better internal coordination for event promotion, including
expanded use of social media tools• Revised event pricing offset by more networking time• Improved efficiency for 77 Programming Cmte. volunteers• Unique SIG branding
Attendance up 15% (120% of goal), Satisfaction = 86%
connect engage converse
visit www.dfwama.com for details
SIGs are communities of DFW AMA members who are interested in sharing ideas, knowledge
and experience with others in their field.
Special Interest Groups