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KeyStrategiesToTurnInsightsIntoActionIn2017:HowB2B

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FeaturedSpeakersMODERATOR:AndrewGaffneyEditorialDirectorDemandGenReport

Dan RodenSr.Director,ProductAdvocacy

Domo

@certifiedhay

Know Your NumbersDan Roden, Sr. Director, Product Advocacy

CONFIDENTIAL 9

In your own words…

CONFIDENTIAL 10

Houston, here’s your problem.

CONFIDENTIAL 11

Problem

Impact

I don’t know which lead sources are the most valuable to sales team!

• When budget is tight, I don’t knowwhere can I safely trim back.• I don’t have data to support mylead quality for sales. (Ugh!!)

CONFIDENTIAL 1212

Lead Source

Website

CRM

Financial System

Sales Funnel

Stage 1Stage 2Stage…

Closed Deal!!!

ROI

CONFIDENTIAL 13

Domo case study

CONFIDENTIAL 14

Map it out.

MARKETING SALES FINANCE

CONFIDENTIAL 15

FOUNDATIONAL

RETURN

INDICATOR

CONFIDENTIAL 16

Velocity metrics

CONFIDENTIAL 17

Now what?

• Effective metrics are derived from solving problems.

• Can you define the conversion path on paper?

• You must create a common thread.

• Define a measurement process.

• Leverage technology to manage and report.

Thank You

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Q&A/SpeakersMODERATOR:AndrewGaffneyEditorialDirectorDemandGenReport

Dan RodenSr.Director,ProductAdvocacy

Domo

@certifiedhay

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JoinUsIn-PersonFeb.20-22,2017

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