dhaka city campaign 2016
TRANSCRIPT
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Post Report onAarong Dairy Cluster Market
Activation&
Aarong Dairy Channel Partners Meet
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Objective of the Campaign:
The main objective of this campaign is to enhance the market presence of Aarong Dairy by making connection with sellers and in Dhaka South City corporation through cluster market.
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Before the activation proper training has provided to each team regarding Aarong Activation Campaign
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• Advance team goes to several shop of the market of Dhaka South city corporation area.
• Here are target group is retailers.
Aarong Activation
Activation in a Nutshell
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Campaign Schedule
Date:Activation Start Date: 16 October, 2016Activation End Date: 18 October, 2016
Time Schedule:Start time: 8 amEnd time: 5 pm
Campaign Working Days: 3 days
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Aarong Dairy activation has conducted in 254 places of Dhaka South City Corporation area
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Team Summary Report
Sl Working Day
Team Number
Number Of Area
Visit Shope Qty Order Qty. Order Amount Dangler Leaflet Shelf Talker Slip Pad Fastoon
1 3 A 45 2626 391 282176 4704 13130 8211 2072 507
2 3 B 58 2971 466 362534 5216 8829 4654 1848 591
3 3 C 48 1566 344 285875 4199 8923 2728 1518 563
4 3 D 44 2324 324 186595 5356 10524 5026 2324 470
5 3 E 56 3109 518 450556 5525 8594 4381 2238 750
Total 251 12596 2043 1567736 25000 50000 25000 10000 2881
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Aarong Database ReportAarong Cluster Market Activation-2016
Work Status Shop Analysis Category Shop Analysis
Team Working Day First Visit Shope Qty Re-Contact Shope Qty Total Visit A B C Existing Contact New Contact
Team-01 3 746 63 809 206 320 283 484 262
Team-02 3 795 85 880 403 185 292 569 226
Team-03 3 807 73 880 438 187 255 581 226
Team-04 3 694 227 921 492 137 292 359 335
Team-05 3 760 165 925 559 120 246 402 358
Team-06 3 818 269 1087 668 216 203 566 252
Team-07 3 616 60 676 381 112 183 597 19
Team-08 3 472 78 550 186 238 126 458 14
Team-09 3 768 66 834 489 120 225 751 17
Team-10 3 664 85 749 227 272 250 476 188
Team-11 3 611 66 677 284 241 152 414 197
Team-12 3 623 76 699 359 178 162 265 358
Team-13 3 963 142 1105 779 102 224 455 508
Team-14 3 950 73 1023 562 244 217 400 550
Team-15 3 861 40 901 426 133 342 465 396
Total 11148 1568 12716 6459 2805 3452 7242 3906
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Photo Journey of the Campaign
Team picture of Aarong Dairy
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Team picture of Aarong Dairy
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Aarong Dairy Gate Setup in different area
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Conversation with the retailers
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Branding Aarong Dairy through Dangles, leaflet, Shelf Talker, Festoon.
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Branding Aarong Dairy through Dangles, leaflet, Shelf Talker, Festoon
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Obstacles faced during the Activation
There were few retailers who were not interested to talk with our BP.
Some shop didn’t have enough space to brand Aarong Dairy.
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Aarong Dairy Channel Partners Meet
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Main Gate of The Event
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Event Venue
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Registration Desk of the Event
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Aarong channel partners meet was held on 20 October, 2016 at Rahmania International Rooftop Restaurant
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250 Retailers including 50 Aarong Dairy Officers were invited in that event
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Managing Director of Aarong Dairy has given speech regarding the Event and thanked all the retailers for coming and being
member of Aarong Dairy
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Foods and Special gifts has provided to the Retailers at the end of the event
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Thank You