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BIRTH

D.O.B.-28.12.1932

He born at Chorwad, of Gujurat

Father - Hirachand Govardhandas Ambani-a school teacherMother- Jamanaben Two brothers and two sisters.


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CHILDHOOD

Extremely demanding child.

As he grew up, he became even more vigorous, and

irrepressible.

Possessed immense gusto and enormous energy.

Always determined to do what he wanted to do, in exactly theway he wanted it done, come hell or high water, as the phrase

goes.


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Education

After he completed his primary education, at the village school,he was sent to the Junagarh Dist. for further studies.

Quite popular in his school and well- known for his brilliance andhard-work.

Elected general secretary of the Junagarh Students Union.


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Socialist days

Dhirubhai campaigned for the Socialists.

His elder brother and father were strongly opposed to this decision,especially as he had failed in his matriculation examination in theprevious year.

The candidates for whom he had campaigned won.

Dhirubhai was pleased and was invited to join the Socialist Party but hehad other things in mind.

"Though I found the life of politics immensely attractive, I felt deep inmy heart that I belonged to somewhere elsebusiness, perhaps,though things were not yet so clear to me," he said in his later years.


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Life in Aden

After his annual matriculation examination, on the request of his father

he had to move to Aden, Yemen to support his family.

Aged 16 yrs.

Started worked with A. Besse & Co. as a dispatch clerk for a salary of

Rs.300, immediately on reaching Aden.

A. Besse & Co.-- largest transcontinental trading firm east of Suez,engaged in almost every branch of trading business-cargo booking,handling, shipping, forwarding, and wholesale merchandising.

Dhirubhai -first sent to the commodities trading section & later,transferred to the section that handled petroleum products for the oilgiant Shell.

quick on the uptake; learnt the ways of commodity trading.


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During 1950s

In the 1950s, the Yemini administration realized thattheir main unit of currency, the Rial, wasdisappearing fast.

It was found that a young man in his twenties was

placing unlimited buy orders for Yemini Rials. Rials, pure silver coins and was in much demand at

the London Bullion Exchange. Young Dhirubhaibought the Rials, melted them into pure silver and

sold it to the bullion traders in London.

Entrepreneurships true sense lies in the fact that he always looks upon opportunity.


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Roamed the bazaars of Aden where traders from differentbackgrounds, bought and sold goods worth millions of poundsterling during the lunch break an after officehours.

Temptation towards speculation- started tradingin small things- Learnt the basics.

Read newspapers, magazines, book, etc. relating tobusiness, history, and psychology.

1954-Ambanis marriage and 1st oil refinery and harbor cameup in Aden. Promotion to Ambani.


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1954- Marriage with Kokilaben


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EARLY YEARS IN BOMBAY

Enters into partnership with cousin Champaklal Damani in 1962 foryarn and spices business with a capital of Rs.15,000.

Ends partnership in 1965 due to conflicts of decisions.

Starts sole proprietorship concern.

Asia Times quotes: "His people skills were legendary.

A former secretary reveals: "He was very helpful. He followed an

'open-door' policy. Employees could walk into his cabin and discuss

their problems with him."


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First Step Backward

decided to start a textile unit of his own

decided to buy a old mill and renovate it

But just when the deal was to be initiated, one of thepartners back stepped from the agreement

From then on he decided to build on his own using thebest technology irrespective of the cost

First factory was built in Naroda, Gujarat which was still

a developing area.


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Most of his team members were uneducated except for anengineer and 2 matriculates

He was an all-in-one package and fixed thetroublesome nitty-gritty's.

Nylon was decided to be manufactured.

Devaluation by the government steeplyraised the project cost.

Problem of locating trained and experienced textile mill workers

In spite of all difficulties, production started on the morning of thetarget date of 1 September 1966

Motivator and Person of his

Words


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Dhirubhai Ambani is credited with startingequity investing in India. More than 58,000

investors from various parts of Indiasubscribed to Reliance's IPO in 1977.

Dhirubhai was able to convince people of ruralGujarat that being shareholders of hiscompany will only bring returns to theirinvestment.

Reliance Industries holds the distinction that itis the only Pvt. Co. whose several annualgeneral meetings were held in stadiums.


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Diversification

In 1982 Ambani began the process of backward

integration, setting up a plant to manufacturepolyester filament yarn.

He subsequently diversified into chemicals,

petrochemicals, plastics, power. The company asa whole was described by the BBC as "a businessempire with an estimated annual turnover of$12bn, and an 85,000-strong workforce".

The final phase of Reliances diversificationoccurred in the 1990s when the company turnedaggressively towards petrochemicals and

telecommunications.


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DEATH

Admitted to the Breach Candy Hospital in Mumbai on June 24, 2002 after hesuffered a second major "brain stroke.

First one had occurred in February 1986 and had kept his right hand paralyzed.

State of coma for more than a week.

Breathed his last on July 6,2002, at around11:50 P.M.

As a mark of respect,The Mumbai Textile Merchants' decided to keep the market

closed on July 8, 2002.

At the time of Dhirubhai's death, Reliance Group had a gross turnoverofRs. 75,000 Crore or USD $ 15 Billion and it is to be remembered that Dhirubhaihad started the business with just Rs.15,000
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WORK TO THE

SOCIETY


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Educational Initiatives

(DA-IICT)- Dhirubhai Ambani Institute of

Information and Communication Technology -

established by The Dhirubhai Ambani Foundation

(DAF) at Gandhinagar in Gujarat.

Community Development

Gave importance for community development.


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The DAF has joined the management of SirHurkisondas Nurottumdas Hospital and ResearchCentre (HNH&RC)

It is a 28-year-old institution involved in clinicalresearch

DAF converted this hospital into a patient-focused and

not-for-profit.

Dhirubhai Ambani Hospital, Lodhivali, District Raigad

Healthcare Initiatives


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Guru- film based on Dhirubhai ambani


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9 great management lessons from

Dhirubhai Ambani

Dhirubhaism No 1: Roll up yoursleeves and help.

sense of do it yourself

He does not wait forinfrastructure to be created tosupport his operations. He goes

out and builds it himself; be it apower plant for his petrochemicalenterprise or a canal to bringwater from large distances for hiscooling plant.

"Small men like me don't inspire big words!"


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Dhirubhaism No 2: Be a safety net for

your team.

he gently asked his employees ifThey needed any help in combatingthe problems they faced.

knowledge that he knew and caredfor what his team was going

through, and that he was there forThem if needed him.workedwonders for confidence.

He gave courage which we never new we had


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Dhirubhaism No 3: The silent benefactor.

When he helped someone,he never ever breathed aword about it to anyoneelse

"Expect the unexpected"just might have beencoined for him.


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Dhirubhaism No 4: Dream big, but dream

with your eyes open.

Whenever a task seemed too big to be accomplished,

he would reply: " No is no answer!" Not only did he

dream big, he taught all of us to do so too.

his favorite phrase "dream with your eyes open"

"It's difficult but not

impossible!"


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5. Dhirubhaism: Leave the professional

alone!

management techniques ofhim is different

the simplest strategies areoften the hardest to adopt.

let professionals do the

work

This technique enforced

responsibility among his team

"Produce your best."


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6. Dhirubhaism: Change your orbit,

constantly!

Dhirubhai's "orbit theory."

This is no miracle.

when you change orbits, you will

create friction. The good news is

that your enemies from your

previous orbit will never be able toreach you in your new one. By the

time resentment builds up in your

new orbit, you should move to the

next level. And so on.

Changing orbits is

the key to

our progress as a

nation.


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7. The arm-around-the-shoulder leader

It was Dhirubhai's very ownsignature style

Arm around the shoulder -Withthat one simple gesture, hemanaged to achieve manythings.

This tendency that he had, todraw people towards him,manifested itself in countlessways.

that did much more than words in lett

me know that I belonged,

that I had his trust, and that I had him omy side!


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8. The Dhirubhai theory of Supply creating

Demand

He was not an MBA. Nor an

economist. But yet he took

traditional market theory and stood

it on its head. And succeeded.

when everyone in India would build

capacities only after a careful study

of market, he went full steam

ahead and created giants of

manufacturing plants with

unbelievable capacites.


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9. Money is not a product by itself, it is a

by-product, so don't chase it

He did not breathe a word

about profits, nor about

becoming the richest

A by-product is something that

you don't set out to produce.

It is the spin off when you

create something larger.


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Success

Success in attaining that goal will eventually ringin the cash. For instance, if you work towardscreating a name for yourself and earning a goodreputation, then money is a logical outcome.

People will pay for your product or service if it isgood

Sounds too simplistic for belief? Well, lookaround you and you will know exactly how true itis.


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