dial2do q409
DESCRIPTION
Dial2Do is a hands-free phone service that helps drivers get more from their driving time. It's a phone service that you call and just speak to get things done. Say email to email, say text to text, and so on!TRANSCRIPT
Hands-free time in the car
• 80% of workers commute 48 mins/day
• Hands-free legislation rolling out
• 70m Bluetooth Headsets sold 2008
What can we do hands-free ?
Phone Calls
Services• SMS• Email• Reminders• Diary• Twitter• Content Access
Status
• Website opened September ‘08– Beta, Free, “knock yourself
out”…– 30 seconds to register– Showcase for Dial2Do services– Goal: acquire user and usage
data - show partners what’spossible
• Today– 80% of users in North America
• followed by UK, Canada,Ireland, others
– Average more then one serviceper call
– Feedback very positive– Clarity on most popular services
Proposition
• Dial2Do is a Value-Add Voice Platform
• Partner-Driven Approach– Bluetooth Headset / Handsfree manufacturers– Operators/ISPs– Internet players
• Not Voice-to-text centric– Services crafted in audio-only and with-
transcription variants– Over half the services are “listen to” services– Business model flexibility
Go To Market
• Headset and Hands-free– Value-add to core product
• Stickered boxes• Retail card or envelope• Tighter bundled offer / own brand
• Operator / ISPs– Value-add to ISP services (e.g. Zimbra, Email)
• Internet players– Premium / Low-cost offerings to fit with the partner
offering
Joined-up offer
SouthWing
Device Manufacturer Partner
The retail card or envelopeSell with any headset or car-kit• Ideal in-store upsell• Recurring revenue share downstream• Valuable marketing data• Use own brand
Dial2Do Platform
Simplicity: Easy to launch new services
Breadth: 40+ services today
Speed: Rapidly launch new services
International: 24 countries
