dialogmuseum
TRANSCRIPT
DialogMuseum Frankfurt on it´s
way to Social Media
DialogMuseum Frankfurt on it´s way to Social Media
• Visitor Surveys show, that„Word of Mouth“ is the strongest promotion tool
• Social Media is professionalising of „Word of mouth“
• Consequently DialogMuseum Frankfurt takes one step further into the visitors direction
• Plus: Communication is one of our main goals - Social Media is communinication with our visitors
DialogMuseum Frankfurt on it´s way to Social Media
• Social Media lives through daily contact
• Consequently you have to have a possibility to act on a daily basis in the web
• Our first step into Social Media was to relaunch the website
• The new website is easy to load - theoretically every staff member could contribute content
DialogMuseum Frankfurt on it´s way to Social Media
Old Site - Coverpage
One Click away from the latest content - SEO-enemy
DialogMuseum Frankfurt on it´s way to Social Media
Old Site - Homepage
Static Homepage - never changing - SEO-enemy
The only place to react inhouse to latest content!
DialogMuseum Frankfurt on it´s way to Social Media
New Site - Coverpage
Topical Homepage - ever changing - everything on one click - SEO-friendly
Changing slider with changing content
Everything the visitor needs to know on first klick
Up-to-date content changing on a weekly basis
Direct link to Social Media Platforms
DialogMuseum Frankfurt on it´s way to Social Media
• Next step will be launches on Social Media Platforms
• Starting with Facebook & Twitter
• Integrating Social Media into the Exibition space
• Integrating a Social Business Strategy
DialogMuseum Frankfurt on it´s way to Social Media
Inactice Accounts - already great response
DialogMuseum is looking forward to a new way to meet
its visitors!
Thank You!