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Applying human-centred design to public problems

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Page 1: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment

Applying human-centred design to public problems

Page 2: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment

Increasing the

legitimacy of

public

interventions

Political

epistemology

Theory of

knowledge

acquisition

Page 3: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment

Agenda

• About MindLab (why human-centred

design?) • Experience: transforming the Danish

employment system • Other case perspectives • Implications of applying human-centred

design to public problems.

Page 4: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment

About MindLab

Page 5: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment
Page 6: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment
Page 7: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment

Crisis? Or challenge to ‘known’ solutions?

Page 8: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment

• making the abstract concrete

(screendump)

Coping with

complexity

Page 9: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment

Increasing the legitimacy of the public sector

Page 10: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment

MindLab: short-circuiting bureaucracy from within

Politics &

regulation

Strategy & organisation

Managers and employees

Citizens, Enterprises, NGOs

Top management

Society

Innovation processes & measurement

MindLab Other stake- holders

Other public sector organisations

Page 11: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment
Page 12: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment

ANALYSIS Insights

Visualization

Pattern recognition

SYNTHESIS Prioritising

Ideation

Concept development

CREATION Prototyping

Testing

Implementation

KNOWLEDGE Project scoping

Understanding the problem

User research

Page 13: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment

The systematic process of creating new solutions with people, not for them: • Broader scope of people [citizens+]

• New mode of knowledge [qualitative, first-hand]

• Different kind of process [design-driven, iterative]

• New kinds of human-centred public service systems

Page 14: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment

Transforming

the Danish

employment

system

Page 15: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment

Transforming the Danish employment system

Page 16: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment

Addressing the gyroscope problem

Page 17: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment

Challenge #1

The public service system is

inefficient, too expensive and

creating bad outcomes and

service experiences

Page 18: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment

Challenge #2

Reforms rarely create the politically intended outcomes

Page 19: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment

Challenge #3

New initatives are

attempting to introduce a

paradigm shift in the

employment system and in public services in general

Page 20: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment

Reforming early

pensions and flexjobs

Page 21: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment
Page 22: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment
Page 23: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment

What is going on out there?

• The practical reality of the municipalities

• Case workers

• Rehabilitation meetings

• Citizens’ service journeys

• Executives in job centres og administrations

Page 24: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment

Looking at the

journey in the

service system

Page 25: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment

Creating professional empathy

Page 26: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment

Rediscovering

the problem

Page 27: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment

And what

does it imply?

Page 28: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment

Rehearsing

the future

Page 29: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment

How will

people respond?

Page 30: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment

Working with

the systemic

implications

Page 31: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment

Rethinking public policy through human-centred design

Page 32: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment

ANALYSIS Insights

Visualization

Pattern recognition

SYNTHESIS Prioritising

Ideation

Concept development

CREATION Prototyping

Testing

Implementation

KNOWLEDGE Project scoping

Understanding the problem

User research

Rethinking public policy through human-centred design

Page 33: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment

Systemic innovation: a shift towards…

• Systems and empathy

• Unscripted and adaptive service system

• Relational governance

• Distributed change movements

• Emphasizing the local and continuously

providing context

Page 34: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment

Innovation in governance and public policy

• Outcomes, not solutions

• Experimentation

• New authority role • ‘Useful’ evidence (insight, contextual,

qualitative, iterative)

• Rethinking policy → public design

Page 35: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment

Cases

Page 36: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment

From digitally incompetent to digitally self-reliant

Page 37: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment

New Nordic School

Page 38: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment

Redefining the task

Page 39: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment

Co-designing better outcomes for vulnerable families ACT Government / ThinkPlace / MindLab

Page 40: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment

A platform for public-

private innovation

Page 41: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment

Case Getting back to a meaningful life

Page 42: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment

What are the implications of

applying human-centred

design to public problems?

Page 43: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment

#1 It is based on a different political

epistemology of state

interventions; the nature and

scope of knowledge and

processes in which the state is

rediscovering the public and its problems

Page 44: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment

#2

It is not a direct answer to

dealing with wicked

problems, but a way

productive way of coping

with them

Page 45: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment

#3

It involves centralized

decentralization – a new

dialogue and relationship of

governance between the

national and the local

Page 46: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment

#4

It is always systemic – and it

not only transforms systems,

but also transform

perceptions of what systems

can be

Page 47: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment

#5

It relies on a new culture of

decision-making and

institutionalizing a new capacity

to explore, learn, shape and

adapt practice over time

Page 48: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment

mind-lab.dk

[email protected]

Page 49: Dias nummer 1images.thegovlab.org/wordpress/wp-content/uploads/2014/02/Jespe… · • About MindLab (why human-centred design?) • Experience: transforming the Danish employment

Outcomes, not solutions How will investments in new practices rather than solutions effect our practices of legitimisation and evaluation when the outcomes are built around continuous processes of learning and exploitation? Experimentation as a core approach What are the legitimate spaces and stages for experimentation in public policymaking and how can risks be managed (not avoided)? Exercising a new authority role How do you go from ‘authorization’ to facilitating ‘authorizing environments’? ‘Useful’ evidence What is ‘useful’ evidence for making decisions and how can different standards of evidence be applied? (Both representation and evaluation) Policy → Public design How can policy facilitate a more dynamic relationship between policy and practice and allow for iterative feedback, imperfection and unpredictability?