dick carlson having a wonderful time -- and i'm not there!
TRANSCRIPT
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Dick Carlson www.TechHerding.com
Having A Wonderful Time -- And I'm Not There!
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Having A Wonderful Time -- And I'm Not There!
More and more events are using virtual technology tools to driveconnections, extend networking and add business benefits to the
traditional in-person event. Like pre-show blogging and post-showcontent sharing. Like avatars that represent your interests and
resources. Like attendee-developed content and resource material.
How can you add these technical tools to increase the value of events toyour clients? What are the pitfalls, and how should you think of this
new model of learning and sharing? Come and join us for a discussionwith Dick Carlson of The Virtual Content Company, LLC - a former
Microsoft Program Manager who's been diving in to the world of socialmedia and can help you understand how to make it work for you.
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Who is this guy?
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Where Do I Get That?
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Viral Video – Technical Learning Centers at MS TechEd
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Who are you?
• Cell Phone
• Have E-Mail
• Web Browser
• Seen eBay
• Seen Amazon
• Bought Online
• PayPal Account
• Have Read A Blog
• Have MySpace Page
• Have Posted To Wiki
• Have Twittered
• Posted Video Online
• Have A Podcast
• Know Perez Hilton
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You’re going to be marketing to people who expect technology
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Why are you here?
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Your attendees use new ways of finding information
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They’ve been using computers for some time
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Let’s look at how you can connect with them
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Moss Adams MA – Tube Project
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How will you use it?
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Don’t be evil
1 2 3
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Blogging On The Edge: Ask Miss Mortgage
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So what happens when you
let the inmates run the
asylum?
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Bell cows can drive immediate
change
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Thom Robbins: MS Director Of Developer Outreach
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How will you use it?
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Build social communities
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Getting To First Base: A Social Media Marketing Playbook
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MS Webcasts:Nate Niederhausern
MS Webcasts
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How will you use it?
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Unisfair
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Second Life
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Second Life – Making of Suzanne Vega’s guitar
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How will you use it?
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A public/private model usually won't increase benefits
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Learning Town – A free social community to support an event
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How will you use it?
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Thank goodness,
we’re almost done
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The traditional model of communication is dead
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Howard Gutknecht: Quick viral videos for boring keynotes
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Where Do I Get That?
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PCMA – Using Technology
Dick Carlson www.TechHerding.com
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Questions?
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