Window-dressing Visual Merchandising

1.Pre-assesment:

Window dressing: What comes to mind?

Scaffolding: pictures taken from Google.

2.Vocabulary activities

Definitions: www.wordreference.com

Interactive activities:

http://en.educaplay.com/en/learningresources/1142003/window_dressing.htm

3. Reading

This text is muy own creation. It is based on a colleague's presentation written in Spanish.

Window dressers are people who arrange goods in shop windows or within a shop itself. They work for different companies. They decorate shop windows to make them attractive in order to invite customers to enter the shop and sell them items.

It is paramount to create an inviting and enticing window display. The ideal tour for a seller is for clients to go through the whole shop. However, customers are usually very busy and they don't wander around the shop. Most of the time, they just fetch the items they need and go straight to the cash register. It is thus necesarry to make the most of the “warm” zone. The “warm” zone is where customers pass through as opposed to the “cold” zone. It is important to take advantage of them to display the most appealing items of the store. Through this technique the seller controls the customers in order to foster sales.

The façade and window of the shop are dedicated to the display of goods. It is the first impression customers have of a shop. Both the façade and the shop window need to be clear-cut, clean and well organised in order to promote the shop and the items through a visual tactic: an aesthetic arrangement. They are different types of shop displays. They depend on the size, the depth, height, shape, materials, complements, light, items and colours. Colours play an important role due to the spychological effect they have on people. Warm colours suggest excitment, dynamism and impulsiveness. Conversly cold colours imply tranquility. The window display has to show the products, the brands, the prices and the range of items available in the shop. The aim of the window-dressing is to catch customers' eyes and to give them a real image of what the shop offers without deceiving them.

These are the steps to follow in order to create an enticing and inviting window display. First, analyse the shop, study the window display and the product to display. Then, choose the message you want to convey through the window-dressing. After that, analise the complements which will help you achieve the message desired. Finally draw the window-dressing outline and then create it.

To sum up, bear in mind the above-given explanation to create a appealing window dressing. Remember, a window display that achieves to attract people will promote the shop and its items and will increase sales.

4. Pre-assessment about three companies

What do you know about them (Mango, Adidas and Sony)?

Scaffolding: pictures taken from Google.

A

C

B

Match the words with the definitions

5. Vocabulary. Match the word with the definition

Scaffolding: Definitions: www.wordreference.com

To Manufacture Head office

headquarters amusement

entertainment In the first position

leading A person who establishes a company

founder To create

6 Reading

MANGO, is a Spanish clothing design and manufacturing company, founded in Barcelona by two brothers Isak Andic and Nahman Andic. They manufacture and sell clothes for men and women. Moreover, they also sell, bags, scarfs and jewelry. Mango has over 8,600 employees. Some of them work at the Hangar Design Centre and at its Headquarters in Palau Solità i Plegamans (Barcelona).

Mango is all over the world The city of Istambul, Turkey, is the one with the largest amount of Mango stores.

Adapted from wikipedia.

Sony Corporation, commonly referred to as Sony, is a Japanese company headquartered in Japan. It was founded in 1946. Its diversified business is primarily focused on electronics, game and entertainment. The company is one of the leading manufacturers of electronic products. They have offices and shops all over the world. Sony products are quite famous; Tvs, cameras, laptops, playstation...

Adapted from wikipedia.

Adidas is a major German sports clothes manufacturer. Part of the Adidas Group, consists of Reebok sportswear company, Taylormade golf company, Maxfli golf balls, and Adidas golf. Adidas is the second largest sportswear manufacturer in the world. It was founded in 1948 by Adolf Dassler. The title of the brand was named after the founder (Adi from Adolf das from Dassler). The Adidas group makes 600 kinds of shoes and 1,500 kinds of clothings every season. Adidas has shops all over the world.

Adapted from wikipedia.

Answer the following questions.

What are the texts about?

What do they have in common?

What items do those companies sell?

Where can we find those companies?

Where does the name Adidas come from?

7 Speaking

In pairs:

Can you summarize what you have just read?

What do you think about those three companies?

Vocabulary

Scaffolding: vocabulary list: express one's opinion

Express an opninion: I think/ I don't think. From a personal point of view, in my view. In my opinion. I agree/ I disagree.

In small group:

Choose one company for which you will carry out a winsow-dressing project.

8. Vocabulary: Match the words and the pictures

Cherry blossom/skyline /Bench/purse

Scaffolding: pictures taken from Google.

A C

DB

9 Listening:

Videos taken from youtube.

1. Visual Merchandising :

http://www.youtube.com/watch?v=GnpKb8Eabu4

2 Window display DC (00:00-1:00):

http://www.youtube.com/watch?v=w-71IV2r_Tc

What are the videos about?

Can you describe them?

Do you like them? Whay/Why not?

What is interesting about the window-dressing?

What advice do they give in order for your window-dressing to be catchy.

10 Task-based activity:

1. Create the window-dressing outline using:

http://www.sketchup.com/

2. Workshop: create the actual window-dressing.

3. Present your project to the class.

Scaffolding: Remember → Use there is and there are to describe. We use there is a/an with singular. We use there are some/number with plural.

11 Writting: Write a short report on one of the projects