RETAIL CONCESSIONTESCO

CASE STUDYDIEGO DALLA PALMA RETAIL DESIGN

PROJECTOVERVIEW

CLIENT

Shafii & Schmid Enterprises

PRODUCT

Diego Dalla Palma Cosmetics

TARGET MARKET

25+ women

THEOBJECTIVE

Sheridan&Co was challenged to come

up with a solution for the launch of DDP

into the UK market through Tesco

Beauty stores in Dudley and Horwich.

The design needed to work for

consultation based sales but also work

as a self select unit due to Tesco’s

24-hour opening.

The design must provide a stand out

retail offering to launch the brand

into the UK marketplace, while also

being aware of theft in Tesco stores,

so the task was to create a solution

to minimise shrinkage.

THESOLUTION

Sheridan & Co designed a retail site

for the brand with a bold monochrome

scheme contrasting high gloss black

with matt off-white finishes, in a scheme

combining a consultation counter

with a user friendly self-service area.

The products are displayed and

stocked in two drawer systems which

alow customers to understand and

try products but also minimise theft.

We struck an optimum balance between

the desire to showcase a premium,

consultation based cosmetics brand

and the practicalities of a self select

unit in a 24 hour supermarket.

RENDER TOREALITY

RENDER TOREALITY

Diego Dalla Palma company was founded in Milan in the mid 1970s by Diego dalla Palma, one of the best known make-up artists in the Italian star system, and it was immediately a revolution: on the strength of an innovative impulse based on the values of breaking with the past, transgression, irony and originality, the brand quickly established itself in Italy and throughout the world as a symbol of professional make-up. You can do anything, if you do it with style.

COMPANYINFORMATION

9

news

Supermarket chain Waitrose is set to install

self-service technology from Wincor Nixdorf

across all of its UK branches to improve the

overall customer experience. The

self-service implementation follows an

initial trial at a number of Waitrose stores

and is part of the retailer’s strategic

initiative to provide its customers with

multi-channel payment options.

Commenting on the move, Graham

Heald, director of retail services at

Waitrose, says: ‘Excellent customer service

is central to Waitrose’s success and

transaction speed is a vital part of that,

as is choice in the way customers wish to

transact. This technology gives people

an alternative payment option which is

fast, easy-to-use and means their in-store

journey from entry to checkout is a smooth

one. Our customers expect the highest

standards and this is true whether they

are talking to a Waitrose Partner or using

a self-service checkout. We therefore

looked closely at the technology and

chose the solution that would deliver

the standard of service that we and our

customers demand.’

Waitrose was one of the first retailers

to make handheld scanners available

to customers, who then pay at the Quick

Check tills, and it is currently exploring

new technologies, such as contactless

payments. The retailer anticipates further

innovation in payments to come as it

continually looks for ways to improve the

customer experience in its branches.

Appointments...Sheridan&Co has promoted Steve Thomas

to head of design. Thomas will lead the

10-strong team at the firm’s headquarters

in Market Harborough.

John Lewis has appointed Theo Williams,

the former creative director at Habitat,

to take a leading role in its home design

team alongside existing design manager

Mockie Harrison. Williams, who led the

creative direction at Habitat for four years

before joining John Lewis, will add his

creative vision to John Lewis’s overall

design strategy.

Storeage creates mobile kiosk for ING

Amsterdam-based retail design agency Storeage has created a

multi-functional mobile coffee bar and office for financial institution ING.

Designed to ‘spark intrigue and leave a lasting impression’, ING Express will

move across the Netherlands, bringing banking services to the consumer at

cultural events, festivals, fairs and concerts.

The box-shaped kiosk is created from metal with a wood-effect finish, and

features the distinct ING lion graphic on its side and top. The box opens from

both sides to reveal a modular coffee bar and office in ING’s bright orange

corporate colour.

Italian cosmetic brand launches in UK, in Tesco

Italian beauty brand Diego Dalla Palma

has launched in the UK, with a retail

design concept by Sheridan&Co.

Diego Dalla Palma has launched

exclusively in selected Tesco stores

as part of the retailer’s new expanded

beauty offer. The move will see Tesco sell

a number of premium brands from an

in-store beauty hall area for the first time.

The Diego Dalla Palma retail site

has a bold monochrome scheme,

contrasting hi-gloss black with matt

off-white finishes. Sheridan&Co has

created a flexible scheme, combining a

consultation counter with a user-friendly

self-service area.

A ceiling-mounted pelmet visually

anchors the scheme, while a pair of

two-metre tall product bays sit side by

side, facing opposite directions. One

side houses product shelving and the

other large backlit graphics, which form

the backdrop to the consultation area.

Product is displayed on black glass

countertops.

Steve Thomas, head of design at

Sheridan&Co, comments: ‘We relished

the opportunity to introduce such a

great brand to the UK market. We have

struck an optimum balance between

the desire to showcase a premium,

consultation-based cosmetics brand

and the practicalities of a self-select

unit in a 24 hour supermarket.’

The first Diego Dalla Palma opened

in Tesco in Dudley on 17 October.

Waitrose to roll out self-service technology

PRESS

1 the drum 2 & 3 retail focus 4 pure beauty 5 cosmetics biz

OUR COMPANY

COMPANY NAME

Sheridan&Co

WEBSITE

www.sheridanandco.com

ADDRESS & NUMBERS

Head Office

+44 (0)1858 468 000Market Harborough

Riverside

Market Harborough

Leicestershire

LE16 7PT

UK

London

+44 (0)20 7486 749910A Blandford Street

London

W1U 4AZ

UK

New York

+1 212 625 166684 Wooster Street

Suite 703

NY, NY 10012

USA

COMPANY REGISTRATION

NUMBER

1720277

TYPE OF ORGANISATION

Privately owned company

TYPE OF ORGANISATION

Michael Sheridan: CEO & Founder

Julien Sheridan: Sales &

Communication Director

John Dupuis: President-

US Market

OFFICE LOCATIONS

Sheridan&Co has offices in

London and New York with an

affiliate office in Shanghai.

HQ, logistics and manufacturing

sites are located in Market

Harborough.

NUMBER OF EMPLOYEES

80 worldwide